How ConvertKit vs. Unbounce vs. Instapage stack up against each other
Compare Instapage with ConvertKit and Unbounce to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, ConvertKit, and Unbounce – The Landing Page Showdown
Choosing the right landing page builder can feel like assembling a dream team for a big game. You want to ensure that each player – or in this case, each platform – brings unique strengths to the table. In this article, we’ll put Instapage, ConvertKit, and Unbounce through their paces to help you determine which one deserves a spot in your marketing strategy. Think of it as a friendly competition where each contender will show off their best features, helping you make an informed decision as you strive to create captivating landing pages that convert visitors into loyal customers. So, grab your popcorn and get ready for a detailed breakdown of features, performance, usability, and more!
Meet the Contenders
In one corner, we have Instapage, hailed for its powerful customization options and user-friendly interface. Marketers love it because it allows them to design landing pages that truly reflect their brand and messaging. In the opposing corner, ConvertKit comes in, often regarded as a go-to platform for email marketing aficionados. With its landing page capabilities, it aims to capture leads effectively and streamline digital marketing efforts. Finally, Unbounce enters the fray, a well-respected name known for its extensive features that cater to marketers looking to optimize their conversion rates. Together, these three platforms form a trifecta of landing page solutions, each boasting unique advantages that can either help or hinder your marketing aspirations.
Round One - Feature Comparison Extravaganza
Assessing Template Choice and User Accessibility
When it comes to template variety and ease of use, each platform shines in its own way. ConvertKit is simple, which makes it a favorite for beginners eager to launch their first landing page. Its templates are basic but effective, enabling quick deployments without a steep learning curve. Unbounce takes this a notch higher, offering a plethora of templates that cater to different marketing goals – from product launches to event registrations – paired with advanced tools for A/B testing to maximize conversions. Instapage, however, steals the show with an extensive library that not only offers beautiful designs but also allows for rich customizations. Marketers can tweak everything from fonts to layout, ensuring that every page is finely tuned to meet their audience’s needs, while also being equipped with collaboration features to support team efforts.
Instapage: Your Partner in Crafting Compelling Landing Pages
Instapage stands out as the ultimate tool for marketers seeking top-notch customization options and conversion optimization tools. With its intuitive drag-and-drop editor, anyone can create stunning landing pages without needing extensive design skills. Instapage brilliantly fuses creativity and functionality by empowering marketers to reduce costs, increase conversion rates, and provide relevant landing page experiences that build brand trust and foster customer loyalty. With features such as heatmaps, analytics, and integrations with CRM systems, users can refine their strategies based on real-time insights. This makes Instapage not just another tool, but a committed partner in achieving success through tailored marketing campaigns.
Round Two - Speed and Overall Performance
Let’s talk speed – an often-overlooked aspect that bears immense weight in how visitors interact with your landing pages. You know those frustrating moments when you visit a site, and it feels like you're stuck waiting for a kettle to boil? That's what a slow loading time can do to your potential conversions. Engaging users may require more than just a fantastic design; it demands efficiency and performance.
What Makes Instapage Fast and Reliable:
- Instapage employs fast hosting servers optimized for quick loading times.
- The platform minimizes heavy images and unnecessary scripts, ensuring pages load swiftly.
- Advanced caching techniques streamline the user experience and enhance performance.
- Built-in optimization features further ensure landing pages function efficiently across devices.
Speed Perks of ConvertKit:
- ConvertKit offers speedy hosting for its landing pages, keeping delays minimal.
- Its simple design approach means fewer elements to slow down page loads.
- Optimized for basic landing page functionality without unnecessary bloat.
Unbounce: Fast and Feature-Loaded:
- Utilizes high-performance infrastructure for superior loading speeds.
- Comprehensive A/B testing tools allow for quicker responsiveness to performance issues.
- The platform also encourages best practices for page optimization and speedy launch times.
- Empowered by AMP (Accelerated Mobile Pages) capabilities, Unbounce ensures rapid loading on mobile devices.
In a discussion on speed and performance, Instapage clearly leads the pack. While ConvertKit and Unbounce offer decent speeds, it's Instapage's commitment to agile loading that can make a significant difference in user experience befitting marketing aims.
Round Three - Usability and Learning Experience
Usability stands as a key factor when choosing the right tool for your landing page needs. Each of the three platforms welcomes users with open arms, offering intuitive interfaces designed to steer both novices and experienced marketers toward success. ConvertKit serves as a friendly entry point, featuring an uncomplicated design that provides just enough guidance for new users. Unbounce takes a proactive approach by offering great onboarding resources, making it easy for users to explore its multitude of features without feeling overwhelmed. Meanwhile, Instapage's onboarding experience is remarkably user-friendly, with helpful prompts and in-depth tutorials designed to foster mastery of its rich capabilities. Anyone, regardless of their skill level, can navigate these platforms confidently and find the right features to suit their marketing endeavors.
Round Four - The Support Squad
When the digital landscape gets bumpy, having a reliable support team is invaluable. Think of these customer support squads as loyal companions, always ready to tackle challenges head-on. Each platform provides distinct support avenues. Instapage has an extensive help center, complete with video tutorials, email support, and chat assistance to tackle urgent inquiries. ConvertKit stands out with an active community of users who are eager to help, as well as responsive email support for those looking for guidance. Unbounce rounds it out with multiple contact methods – chat, email, and helpful resources in their knowledge base – ensuring that marketers feel supported every step of the way. Each platform demonstrates a commitment to ensuring users can rely on timely assistance when needed.
Round Five - The Pricing Puzzle
Understanding each platform's pricing structure empowers you to make an informed decision that aligns with your budget and goals. Instapage may come with a premium price tag, reflecting its extensive features and capabilities designed for serious marketers. However, for those looking to balance cost and functionality, ConvertKit offers a range of pricing plans that accommodate both beginners and more seasoned marketers seeking to ramp up their email and landing page efforts. Unbounce also maintains competitive pricing but warrants careful consideration as its feature set may justify a higher investment for businesses focused on scaling through conversion optimization.
Wrapping up our navigational journey through the landscape of landing page builders, it becomes clear that although all three platforms each hold unique strengths, Instapage consistently excels in customization, speed, and overall user experience. Your best choice will depend largely on your specific needs, goals, and budget. We encourage you to reflect on what features matter most and to give Instapage a whirl with its free trial – you might find it to be the ideal partner to take your landing page strategy to the next level.
