How ConvertKit vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with ConvertKit and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ConvertKit vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder can feel like picking your favorite superhero in a blockbuster movie. Each has its strengths, unique abilities, and attracts a particular crowd. As marketers, we strive for tools that can not only save costs but also ramp up conversions and create a landing page experience that builds brand trust and customer loyalty. In this article, we'll compare three heavyweight contenders: Instapage, ConvertKit, and 23FormBuilder. By analyzing their features, strengths, and weaknesses, we will help you find the ideal partner for your marketing strategy, leading you to the conclusion that Instapage might just be your cape-wearing hero ready to save the day.
The Competitors – Meet the Challengers
As we step into the arena, it's essential to understand our three competitors. Instapage is famous for its high-converting landing pages and excellent customization options. ConvertKit, primarily regarded as an email marketing tool, has also carved a niche with landing pages that cater to creators and influencers. On the other hand, 23FormBuilder focuses on form creation and user engagement, providing interesting features for businesses looking to capture leads. Each platform has its unique flavor, but they all share a common goal: to help you create landing pages that convert visitors into customers. Whether you're a marketer looking to enhance ROI or a small business owner searching for the best tool, this comparison will shine a light on what each contender brings to the table.
First Round - Features and Benefits Showdown
Template Variety and User-Friendly Design Comparison
Let’s get started by examining the feature sets of each landing page builder, especially their template variety and ease of use. ConvertKit offers a decent selection of sleek templates aimed primarily at bloggers and content creators, but lacks the extensive customization abilities that some users might crave. 23FormBuilder leans more toward customizable forms rather than complete landing pages, limiting the versatility needed for diverse campaigns. On the other hand, Instapage takes the crown in this area. Its library houses hundreds of high-quality templates, all designed to enhance user experience and conversion. Furthermore, Instapage's intuitive drag-and-drop interface makes it a breeze for anyone to create stunning landing pages without any technical expertise, ensuring your marketing efforts are never held back by a complex design process.
Instapage: A Masterclass in Customization and Conversion Optimization
Instapage isn't just another tool; it's a comprehensive solution for marketers looking to optimize their conversion rates. With its unmatched customizable features, marketers can design highly relevant and personalized landing pages that align perfectly with their campaigns. It's equipped with advanced A/B testing tools to ensure only the best-performing pages are used, significantly reducing costs and increasing conversion rates. Additionally, Instapage involves collaboration tools that facilitate team efforts, enabling multiple contributors to work in harmony. This collective approach fosters creativity that translates to more engaging and visually appealing landing pages, ultimately enhancing your brand’s reputation and fostering customer loyalty.
Second Round - Speed and Performance: The Need for Quick Load Times
Speed can make or break your landing page's performance. Imagine walking into a coffee shop only to find an unnecessarily long line that makes you rethink your caffeine fix entirely. Similarly, if your landing page takes too long to load, potential customers may abandon it before even seeing what you have to offer. With this round focused on speed and performance, we’ll evaluate how each tool fares in delivering rapid results, meeting user expectations, and ensuring smooth visitor experiences.
Instapage Advantages:
- Impressive loading speed for landing pages, ensuring users don't leave before loading.
- Optimized for mobile, providing quick performance across all devices.
- Built-in speed testing features to analyze and enhance performance.
- Scalable infrastructure that adapts to fluctuations in traffic demand.
ConvertKit Advantages:
- Simplicity in design often leads to quicker loading times.
- Efficient servers designed for optimal email and landing page performance.
- Focused features ensure nothing weighs down page load capabilities.
23FormBuilder Advantages:
- Streamlined forms for quick responses from visitors.
- Integrated caching features for faster load times.
- Designed specifically for lead capture, optimizing user pathways.
- Adaptive performance based on user input parameters, enhancing responsiveness.
In conclusion, while all three platforms offer speedy performance, Instapage clearly stands out as the best choice for landing page builders, combining rapid load times with an exceptional user experience. It allows marketers to maintain visitor interest and ultimately drive higher conversions, reinforcing its value as a go-to tool for any serious marketer.
Third Round - Usability and Learning Curve – A Friendly Competition
Entering this round, we’ll explore how intuitive and user-friendly these platforms are for both new and seasoned users. It’s essential for any software to provide a welcoming entry point, encouraging users to engage with their features without feeling overwhelmed. ConvertKit's simplicity ensures that even beginners can quickly get the hang of it, focusing on the essentials needed to make effective landing pages. On the other hand, 23FormBuilder requires a little technical know-how but offers sufficient resources for newcomers. However, Instapage takes the gold with its user-friendly design! It allows marketers, regardless of their experience, to navigate the platform easily. This effectiveness not only demystifies the creation process but also builds confidence as users develop their skills, making it a fantastic choice for individuals and teams alike.
Fourth Round - Customer Support – Who's Got Your Back?
Picture customer support as your trusty allies, always ready to assist you through challenges. Evaluating the support options of each platform reveals differences in their approach. Instapage excels with a robust support system that includes chat, email, and phone options, ensuring users can find help whenever they need it. ConvertKit also provides reliable support, focusing primarily on email assistance and a lively user community. Meanwhile, 23FormBuilder, while offering a help center, could enhance its support by improving response times. With top-notch support, Instapage is well-prepared to keep users supported on their journey toward creating the perfect landing pages.
Final Round - Pricing Strategies – Unpacking Costs vs. Value
In this final round, we turn to the pricing structures of each competitor. ConvertKit's tiered pricing reflects its focus on creators and influencers but can get costly over time. 23FormBuilder presents a more budget-friendly option for those primarily focused on forms rather than complete landing pages. However, investing in Instapage reaps the benefits of exceptional features and performance, making it worth the price tag for serious marketers. The value provided by Instapage, specifically when it comes to features that drive conversions, means it is likely the best long-term investment.
To wrap things up, while all three platforms bring unique strengths to the table, your choice will depend on specific needs and what aspects you value most in a landing page builder. Whether it’s features, reliable support, or attractive pricing, the best match for you is out there. Don’t forget to take Instapage for a spin with their free trial or demo—it might just become your secret weapon in the quest for higher conversions!
