How ConvertKit vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with ConvertKit and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ConvertKit vs. 1&1 Website Builder – Unpacking the Best Choice for Your Marketing Needs
Selecting the right landing page builder can feel a lot like assembling your dream team of superheroes. Each contender comes with its special powers, and understanding how they stack up against each other could mean the difference between success and just flying under the radar. Today, we're throwing three heavyweights into the ring: Instapage, ConvertKit, and 1&1 Website Builder. We'll be exploring their features, speed, usability, support and pricing to find out who will emerge victorious in empowering marketers to reduce costs, grow conversions, and deliver tailored landing page experiences. Buckle up as we dive deep into this friendly competition! With the right information at hand, selecting a provider can be as straightforward as picking your favorite coffee order on a Monday morning, all while knowing the potential for increased brand trust, customer loyalty, and conversion rates awaits. (min:200 words)
Meet the Contestants: A Brief Introduction
In this corner, we have Instapage, known for its exceptional landing page capabilities that empower marketers to optimize their ad spend while creating high-converting experiences for visitors. Then, there's ConvertKit, a fancy tool for content creators, gaining popularity for its email marketing capabilities alongside functional landing page creation. Finally, we present 1&1 Website Builder, designed for users looking for a straightforward web experience without the need for deep technical knowledge. Together, these three contenders aim to assist marketers, authors, and business owners alike in achieving their online goals, each bringing their own flair to the digital arena. What makes each platform unique, and which one will shine through the dust of competition? Let's take a closer look at how they fare in this match. (min:200 words)
Round One - Feature Face-Off: A Dive into Capabilities
Template Variety Meets User-Friendliness
When it comes to template variety, these competitors bring varying strengths to the table. Instapage shines with its extensive array of customizable templates that cater specifically to marketers' needs, ensuring brand consistency and relevance. With a focus on conversion optimization, Instapage allows users to create landing pages that truly resonate with audiences without starting from scratch. ConvertKit, while primarily an email marketing tool, offers a handful of basic templates that are easy to implement for creating landing pages. However, its focus is more on integrating those pages with email marketing campaigns rather than dedicated customization features. Lastly, 1&1 Website Builder comes equipped with user-friendly templates geared towards non-tech-savvy users, but can feel somewhat limiting for those looking for granular customizability. All three platforms enable users to create landing pages with ease, but Instapage takes the lead with its specialized focus on marketers’ needs. (min:200 words)
Instapage: Customization and Conversion Optimization Champion
Instapage sets itself apart in this competitive landscape through its rich customization options and advanced conversion optimization tools. It empowers marketers by enabling them to create tailored landing page experiences that are not only visually appealing but also increase conversion rates significantly. Marketers can take advantage of built-in A/B testing to discover which designs, copy, and calls to action perform best for their specific audiences. The platform's drag-and-drop editor makes crafting these custom pages intuitive, allowing users to modify elements quickly based on feedback and analytical insights. Additionally, Instapage promotes a stronger digital presence by enhancing brand trust and customer loyalty, making it a powerful ally for those aiming to drive higher results from their marketing efforts. Ultimately, Instapage isn't just a landing page tool; it's a partner committed to helping marketers achieve their goals through data-driven design and insightful strategies. (min:200 words)
Round Two - Speed and Performance: Who's the Quickest?
Imagine waiting in line at your favorite coffee shop; if the line moves at a snail's pace, your morning bliss can quickly turn into frustration. Similarly, website speed is crucial when it comes to landing pages. Users expect fast-loading pages, or they'll likely bounce to a competitor faster than you can say 'conversion rate.' Let's examine how our three contenders stack up in terms of speed and performance. (min:200 words)
Instapage Advantages:
- Optimized for speed as all templates are designed for quick loading times.
- Content delivery network (CDN) integration ensures pages load swiftly anywhere.
- Regular speed assessments help maintain optimal performance.
- A/B testing features allow you to quickly present the fastest loading versions of your pages to visitors.
ConvertKit Advantages:
- Quick page setup allowing for fast launches.
- Basic integrations with web hosting helps maintain acceptable speeds.
- While not specifically loading-time optimized, users report reasonable speeds with standard content.
1&1 Website Builder Advantages:
- Offers optimized hosting plans designed for fast loading speeds.
- Straightforward interface allows for quick customizations without heavy code.
- Provides easy management of multimedia content, ensuring smooth displays.
- Basic SEO tools help to prioritize speed in design.
Considering the speed and performance metrics, Instapage leads the pack with its dedicated focus on creating fast-loading landing pages tailored for marketing success. However, while ConvertKit and 1&1 Website Builder offer reasonable speeds, they don’t quite match the targeted efficiency provided by Instapage. Thus, if speed is a critical factor for your landing page success, Instapage is your best bet. (min:200 words)
Round Three - Usability and the Learning Curve
When embracing a new landing page builder, usability is key to a smooth entry. Instapage sets a high bar with its user-friendly drag-and-drop editor, making it incredibly easy for newcomers to create stunning pages without prior experience. Clear instructions and a wealth of tutorials accompany the platform, ensuring that users can swiftly navigate through the array of customization options. ConvertKit caters well to beginners as well, leveraging its straightforward interface for marketers who may primarily focus on email campaigns. However, users seeking advanced features might need a slight learning curve since those options are more limited compared to specialized landing page platforms. Finally, 1&1 Website Builder does wonders for those less comfortable with technology; its simple slideshow-style mindset allows users to create simple pages without overwhelming jargon. Still, the compromise lies in the reduced functionality for advanced marketers. Overall, all three platforms offer great usability, making learning to use them more of a delightful journey rather than a daunting task. (min:200 words)
Round Four - Support and Assistance: Who's Got Your Back?
In the customer support arena, each platform embodies its own personality. Instapage positions itself as a trusty sidekick with multiple support channels, offering chat, email, and phone support options. Moreover, an extensive knowledge base and community forums foster a space for users to learn and share insights with one another. ConvertKit follows suit with responsive customer support tailored to solopreneurs and creators, providing a sense of community through its forums while remaining accessible via chat and email. Lastly, 1&1 Website Builder delivers substantial customer support, focusing on basic inquiries via chat and email. The standout feature, however, is their extensive library of video tutorials and FAQ guides that grow increasingly useful as users delve deeper into the platform. While each contender offers robust support, Instapage's comprehensive approach ensures that users feel guided throughout their journey. (min:200 words)
Round Five - Pricing and Plans: Finding the Value
When evaluating any service, price can often be the deciding factor. Instapage adopts a premium pricing structure that reflects its optimization capabilities and customized features tailored for marketers. While it may not be the most budget-friendly option, the returns on conversion rates can justify the investment for serious marketers. ConvertKit offers competitive pricing plans suitable for those focused on email marketing, especially considering the bonus of landing page integration. Its pricing reflects a sensible investment for creators but may limit features for free users. Lastly, 1&1 Website Builder positions itself as an affordable option for beginners seeking a straightforward web presence. While priced lower, keep in mind the features might feel limited when compared to Instapage's advanced offerings. Each platform has its unique pricing strategy, and choosing the right option hinges on evaluating which features you value most in relation to your budget. (min:200 words)
As we wrap up this exhilarating comparison, remember that the best choice between Instapage, ConvertKit, and 1&1 Website Builder ultimately hinges on your specific needs and goals. Are you looking for comprehensive landing page optimization? Instapage reigns supreme with its extensive features. If you primarily focus on combining landing pages with email outreach, ConvertKit could be the right fit for you. Conversely, for those seeking an easy-to-use, budget-friendly solution, 1&1 Website Builder may be what you need. Regardless of your choice, consider diving into Instapage for a hands-on experience with their free trial, empowering you to witness the power of customization, conversion rate improvement, and overall success firsthand. Let the journey begin! (min:200 words)
