How Convertize vs. ClickFunnels vs. Instapage stack up against each other
Compare Instapage with Convertize and ClickFunnels to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Convertize vs. ClickFunnels – The Ultimate Showdown
Choosing a landing page builder is like assembling a team of superheroes to tackle your marketing goals. Each contender brings unique powers to the table, creating a spectrum of abilities for marketers to harness. It's essential to assess who fits best into your strategy and can help you amplify your brand's presence. In the world of landing page tools, Instapage, Convertize, and ClickFunnels stand out as formidable competitors, each claiming to offer the ultimate solution for marketers. The challenge is to identify which platform best aligns with your goals of reducing costs, growing conversions, and delivering tailored landing page experiences that bolster customer loyalty. With the right choice, you can significantly boost conversion rates while laying the groundwork for a trustworthy brand image. In this article, we’ll closely examine these three platforms, comparing their features, speed, usability, support, and pricing to help you find the one that stands out in your superhero lineup.
Introducing the Champions
Let's meet our contenders! First up is Instapage, known for its emphasis on customization and optimization. Providing marketers with tools to create tailored landing page experiences, it strives to empower users by significantly impacting costs and conversions. Next, we have Convertize, which touts its clever conversion optimization features that aim to enhance sales through A/B testing and smart personalization. Last but not least, there's ClickFunnels, a platform that simplifies the sales funnel process, allowing users to construct entire funnels, not just landing pages. Each tool comes equipped with unique strengths, setting the stage for an epic clash to determine which one is the best fit for your marketing aspirations. With so many options available, it’s crucial to dissect what each contender offers and how they can work for you. A clear understanding of their features and benefits will enable you to make an informed decision.
Round One - Feature Showdown
Template Variety and User-Friendliness Compared
Beginning our feature comparison, Instapage boasts a wide array of high-converting templates designed for various industries. Its user-friendly drag-and-drop editor empowers marketers to create visually stunning pages without requiring advanced design skills. In contrast, Convertize focuses heavily on optimization tools, but its template selection may not be as diverse as Instapage's. Users may need to invest more time in customization to achieve their desired look and feel. ClickFunnels excels in sales funnel architecture but may overwhelm newcomers with its extensive suite of features that cater more to end-to-end sales processes rather than just landing pages. Thus, while all three platforms have inviting interfaces and relatively easy learning curves, Instapage steals the spotlight when it comes to offering a balance of versatility in templates and ease of use for both novices and experts alike.
Instapage: Your Partner in Personalization and Conversion Optimization
Instapage stands out as an extraordinary tool for marketers seeking unbeatable customization and conversion optimization options. It empowers users to test and analyze landing pages efficiently with features such as A/B testing, heatmaps, and detailed analytics. This invaluable feedback allows marketers to refine their approaches continually. With the ability to deliver personalized experiences tailored to user segments, Instapage helps businesses craft relevant interactions. Additionally, the platform is equipped with integrations for various CRM and email marketing tools, making it even easier to align marketing efforts cohesively. Instapage’s focus on delivering streamlined landing pages significantly contributes to cost reduction, conversion growth, and enhanced brand trust. Marketers can achieve greater customer loyalty through maintained relevance, ultimately driving up conversion rates and maximizing ROI.
Round Two - Speed and Performance Unveiled
What good are beautiful landing pages if they take forever to load? In this next round, speed plays a pivotal role. Just like waiting impatiently for your favorite coffee, slow-loading pages can deter visitors and diminish conversion chances. Speed is key in keeping users engaged and ensuring they have a seamless experience while navigating your pages.
Advantages of Instapage:
- Optimized for fast loading times, leading to improved user experience
- Utilizes a content delivery network (CDN) to ensure swift delivery globally
- Lightweight design elements contribute to reduced load times
- Regular performance monitoring helps identify and fix bottlenecks
Benefits of Convertize:
- Focuses on efficient loading through streamlined designs
- A/B testing allows for constant optimization of speed
- Offers analytics to identify high-performing elements for quick loading
Perks of ClickFunnels:
- While robust, can experience slower speeds due to complex funnels
- Provides optimization tips to help enhance loading performance
- Includes built-in features to help create fast-loading sales pages
In the speed and performance comparison, Instapage clearly takes the lead, providing users with lightning-fast loading capabilities that directly impact conversion rates. A swift and responsive landing page can make all the difference in capturing a visitor's attention.
Round Three - Usability for All
Moving on to usability, it's essential to understand how well each platform accommodates varying skill levels. Instapage prioritizes user experience with an intuitive interface that welcomes newcomers while providing advanced features for seasoned users. Their comprehensive tutorials and resources further enhance the user's learning journey. Convertize offers an accessible setup with features that guide users toward optimal performance but may lack the depth experienced marketers desire. ClickFunnels, although feature-rich, comes with an extensive learning curve as it encompasses a more complex sales funnel approach. This training curve can be a hurdle for some, leaving Instapage as an ideal solution for users who seek a balance between ease-of-use and advanced capabilities.
Round Four - The Support Team
Considering customer support, imagine each platform as a loyal sidekick, always ready to assist when needed. Instapage shines with extensive documentation and responsive support channels, including chat and email assistance. Its rich knowledge base and active community forums ensure users can find the help they need quickly. Convertize, while offering support through email and chat, may lack the same level of community engagement as Instapage. ClickFunnels also provides support channels, but due to the intricacies of the platform, responses may take longer, leaving some users feeling unsupported at critical moments. In this arena, Instapage provides confidence in knowing users have comprehensive backup every step of the way.
Round Five - Pricing and Niche Fit
Finally, we arrive at the critical aspect of pricing and plan structure. Each platform has unique pricing tiers tailored to different market segments. Instapage might have higher costs upfront, but the value derived from its features that enhance conversions justifies the investment for many users. Convertize provides flexible pricing that could fit small businesses, while ClickFunnels usually requires a more significant commitment due to its all-in-one approach. Yet, depending on the user’s goal—whether chasing broader sales funnels or focusing purely on landing page optimization—it's essential to determine which platform gives the best ROI in line with individual needs. Understanding these different pricing models allows users to make informed decisions easily.
In conclusion, while all three platforms bring significant strengths, the ideal choice for marketers rests in identifying their unique needs and priorities. Instapage, with its robust features and user-friendly design, stands out as the platform that empowers marketers to reduce costs, grow conversions, and build brand trust through relevant experiences. So, whether you're starting your marketing journey or looking to optimize existing funnels, consider giving Instapage a try through their free trial or demo, and step confidently towards achieving your conversion goals.
