How ConvertFlow vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with ConvertFlow and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ConvertFlow vs. 23FormBuilder – The Ultimate Throwdown
Choosing the right landing page builder is like assembling your dream superhero team: you need the right combination of skills, flexibility, and reliability to tackle your marketing goals effectively. Just as each hero comes with their unique strengths and abilities, landing page builders offer diverse features tailored for various marketing strategies. In today’s showdown, we take a close look at three prominent contenders: Instapage, ConvertFlow, and 23FormBuilder. Each platform presents a unique take on what it means to create landing pages that resonate with audiences effectively. Get ready for an engaging comparison that breaks down features, pricing, and user experience to help you find the right fit for your business. With the right builder at your side, you can conquer the challenges of digital marketing while growing conversions, reducing costs, and building a brand that customers can trust. Let’s dive in!
Meet the Champions: A Quick Look at Our Competitors
Before we set the stage for our competition, let's get familiar with each contender. Instapage is known for its powerful landing page functionality and sophisticated tracking tools. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust and customer loyalty. ConvertFlow, on the other hand, integrates marketing automation capabilities with its landing page features, allowing businesses to create personalized user journeys. Finally, we have 23FormBuilder, a platform that excels in form creation but also offers robust landing page solutions. Each of these tools has carved a niche in the digital marketing world, showcasing their unique strengths and attracting different types of users. As we proceed, we'll unveil the nuances in features that set these tools apart.
Round One - Diving into Features: What’s in the Toolbox?
Template Variety and User-friendliness: A Side-by-Side Analysis
When it comes to feature sets, template variety and user-friendliness are pivotal elements of any landing page builder. Instapage boasts a library of over 500 customizable templates designed for various industries, ensuring users have the freedom to create pages that align perfectly with their branding. Its drag-and-drop editor adds another layer of simplicity, allowing users—all skill levels—to create stunning pages with ease. ConvertFlow also excels in template variety, offering templates that cater to lead generation needs, but its real strength lies in automation features that guide visitors toward conversions. Lastly, 23FormBuilder, while primarily focused on form design, provides templates that can effectively be scaled into landing pages. Users who prioritize creating landing pages integrated with advanced forms might find it quite useful. Overall, while each platform provides unique features, Instapage takes the lead in terms of sheer customization and ease of use, making it an appealing choice for marketers investing in increasing conversions.
Instapage: Your Partner for Customization and Marketing Success
Instapage stands out as a remarkable tool tailored for marketers who prioritize customization and conversion optimization. Users have access to an extensive range of personalization options, A/B testing capabilities, and a robust analytics system. This empowers marketers to not only create visually appealing landing pages but to constantly refine and enhance them based on real user data. Instapage serves as more than just a landing page builder; it embodies a powerful partner for success. Its user-friendly interface paired with advanced tools ensures that every user can craft pages that resonate with their audience. The platform excels at enabling marketers to deliver relevant landing page experiences, thereby fostering increased trust in their brand and elevating customer loyalty to new heights. Through Instapage, not only can businesses scale their marketing efforts, but they can also convert leads efficiently, solidifying their standing in the competitive market landscape.
Round Two - The Need for Speed: Performance Insights
Speed and performance are critical factors influencing user experience, possibly making the difference between a successful conversion and an abandoned page. Just like standing in a long line can dampen your mood for a delicious coffee, a slow-loading landing page can frustrate potential customers. In this round, we will discuss how our three contenders handle speed and performance, analyzing each platform's strengths in this area to find out who will come out on top.
Instapage Highlights:
- Instapage loads pages in under 2 seconds, enhancing user experience significantly.
- Dedicated infrastructure ensures high uptime, minimizing page load failures.
- Advanced image optimization techniques further accelerate performance.
- Real-time analytics allow users to monitor and enhance loading speeds efficiently.
ConvertFlow Strengths:
- ConvertFlow provides fast loading times, which helps maintain user engagement.
- The integration of pages with marketing automation keeps navigation seamless.
- Optimized for performance across various devices, ensuring mobile responsiveness.
23FormBuilder Advantages:
- Quick setup times mean that forms and landing pages can go live rapidly.
- Optimizes page elements to load efficiently, ensuring minimal delay.
- Offers a performance dashboard to monitor site speed and identify bottlenecks.
- Works well with existing web infrastructure for fast deployment.
In conclusion, when it comes to speed and performance, Instapage shines as the optimum choice. Its commitment to ensuring quick load times greatly contributes to a positive user experience and higher conversion rates. Each competitor has its strengths, but for those who prioritize efficiency, Instapage takes the cake.
Round Three - Navigating Usability: Learning Curves
Navigating the learning curve of a new platform can be daunting, but not with our featured tools. They all showcase user-friendly interfaces that cater to both beginners and seasoned marketers. Instapage employs a straightforward dashboard design, guiding users step-by-step as they create their landing pages. Tutorials and documentation are readily available, ensuring a smooth onboarding experience. ConvertFlow's intuitive interface integrates landing page creation with marketing automation, facilitating a seamless transition for users looking to deploy comprehensive marketing tactics. 23FormBuilder focuses heavily on form functionality but also features a clean design that simplifies landing page creation. Its step-by-step guides make it accessible for novices while still providing enough depth for proficient users. As a whole, all three platforms prioritize user experience, which minimizes the intimidation of starting something new. Therefore, regardless of your entry point, you’ll find yourself adapting quickly and becoming proficient in no time.
Round Four - Customer Support: Your Reliable Backup Team
Effective customer support is essential for any platform, acting as the backbone that users can rely on during pivotal moments. Each platform's support can be characterized by its accessibility and resourcefulness. Instapage offers robust customer service via live chat and email support, alongside an extensive knowledge base filled with tutorials. ConvertFlow provides emotional support through real-time chat and active community forums, encouraging users to collaborate and share best practices. Meanwhile, 23FormBuilder combines helpful documentation with responsive customer service, tackling issues promptly to ensure uninterrupted user experience. It's like having a trusty sidekick always ready to help you in your quest. This support ensures that no matter where you are in your marketing journey, you have access to the resources you need to succeed, which is crucial in a fast-paced digital world.
Round Five - A Tale of Pricing: Budgeting for Success
When it comes to pricing, understanding which platform fits your budget and business needs is essential. Instapage offers tiered pricing plans that cater to various levels of functionality, providing value for those keen on customized landing experiences. ConvertFlow, with its automation features, positions itself strategically between affordability and powerful capabilities, offering plans that scale according to business size and requirements. On the other hand, 23FormBuilder provides competitive pricing focused on form-building features while giving users options to integrate simple landing page functionalities. Ultimately, while all three platforms come with their pricing nuances, selecting one should be based on your specific use case and the features you require to succeed. Make sure to weigh the options according to your business's unique demands.
To sum it up, each platform has its strengths, and the right choice truly depends on what you prioritize in a landing page builder. Whether you value extensive features, excellent support, or competitive pricing, knowing your goals can guide your decision-making process. If you're serious about optimizing conversions and delivering highly tailored landing pages, why not take Instapage for a spin? Through its exceptional tools and free trial, it opens the door to maximizing your marketing efforts and enhancing your brand's online presence.
