How ConvertFlow vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with ConvertFlow and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from ConvertFlow and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. ConvertFlow vs. 1&1 Website Builder – Which Platform Takes the Crown?

Choosing the right landing page builder can feel a bit like selecting the ideal superhero for your marketing team. Each contender brings unique strengths to the table, ready to help you tackle your conversion challenges. Just like superheroes, these platforms come with their own sets of special skills, but only one can ultimately save the day in your digital marketing endeavors. In this comparison, we will explore the capabilities of Instapage, ConvertFlow, and 1&1 Website Builder, equipping you with the insights needed to make an informed decision that aligns with your strategy. So, buckle up and prepare for an exhilarating ride through the features and benefits of these three powerful tools, designed to enhance your brand’s online presence and achieve your marketing goals.

Meet the Heavyweights: A Brief Overview

In the left corner, we have Instapage, a platform known for its impressive customization options and seamless user experience. Marketers love it for allowing them to create high-converting landing pages that truly reflect their brand identity. Next up is ConvertFlow, a versatile platform designed for marketers looking to create personalized calls-to-action and funnel systems. ConvertFlow excels in integrating seamlessly with email and CRM systems, making it suitable for businesses focused on conversion optimization. Finally, in the right corner, we have 1&1 Website Builder, a user-friendly option targeted at beginners. It offers an all-in-one solution that simplifies website creation, making it ideal for small businesses and individuals. Each platform has its own target audience and unique qualities, creating a friendly rivalry that makes for an interesting comparison, one that will help you decide which platform suits your needs best.

The Feature Showdown: What Each Platform Brings to the Table

Template Versatility and User Friendliness: A Close Look

When it comes to template variety and ease of use, all three contenders have something unique to offer. Instapage stands out with its extensive library of pre-designed templates, catering to specific industries and conversion goals. Users can effortlessly customize these templates, making them a perfect fit for any brand voice. The drag-and-drop functionality simplifies the building process, allowing even beginners to create stunning landing pages quickly. ConvertFlow, on the other hand, also boasts a commendable selection of templates focused on conversion, but its strength lies in its funnel-building capabilities. Marketers can construct personalized experiences that connect visitors to the right offers based on their behavior. Meanwhile, 1&1 Website Builder caters to novices with a streamlined interface that emphasizes simplicity. With basic templates and customizable elements, it provides an easy entry point for small business owners diving into the world of online marketing. While all platforms shine in their own right, Instapage’s rich feature set positions it as the most comprehensive landing page builder available.

Instapage: A Hub for Unmatched Customization and Better Conversions

Instapage elevates the game with its unparalleled customization and conversion optimization tools. What truly sets it apart is its ability to empower marketers to reduce costs while delivering relevant landing page experiences. This unique feature not only increases brand trust but also fosters customer loyalty and improves conversion rates. The platform offers advanced A/B testing, making it easy to experiment with different designs, copy, and calls-to-action. Additionally, with features like real-time collaboration, marketers can work seamlessly in teams to refine their landing pages, ensuring top-notch quality before launch. Instapage prioritizes conversion, integrating options like heatmaps and analytics, which help users understand visitor behavior and make data-driven improvements. When it comes to creating impactful landing pages that drive results, Instapage isn't just a tool—it’s a valuable partner in the quest for success.

The Speed Factor: How Each Platform Performs

Let’s take a moment to ponder how website speed influences the user experience. Picture standing in line at your favorite café, eagerly awaiting your brew; if the line is dragging on, your excitement fizzles, and you might even rethink your decision. Similarly, slow-loading landing pages can lead to impatience and frustration, resulting in lost conversions. Hence, speed is not just a luxury but a necessity for any effective landing page builder. Each contender has a different approach to ensuring optimal speeds for their users.

Instapage's Performance Edge:

  1. Instapage optimizes images automatically, ensuring fast loading times.
  2. It utilizes Amazon Web Services infrastructure for robust speed.
  3. The platform preselects content delivery networks to ensure global access.
  4. It focuses on minimalistic design for faster processing and rendering.

ConvertFlow's Speed Strengths:

  1. ConvertFlow's smart caching reduces load time for returning visitors.
  2. It offers lightweight templates designed for maximum performance.
  3. The platform is optimized for mobile users to enhance experiences.

1&1 Website Builder's Efficiency:

  1. 1&1 Website Builder features built-in loading speed optimization tools.
  2. It uses a simple design framework ideal for quick page generation.
  3. The platform is hosted on reliable servers for consistent performance.
  4. It offers a straightforward interface that cuts down on complexity.

In the battle of speed and performance, Instapage proves itself to be the champion, combining robust infrastructure with design strategies that maximize loading times. The competition certainly offers solid alternatives, but for marketers aiming for high conversion rates and a seamless user experience, Instapage stands tall.

Designing User Experiences: Ease of Use and Learning Curves

Navigating a new platform can be daunting, but fear not! All three platforms welcome both beginners and seasoned pros, ensuring anyone can find their way around. Instapage’s intuitive interface allows users to establish their first landing page in no time, making it great for those who may be intimidated by technology. ConvertFlow matches this ease of use, offering guided tours and helpful resources to help users on their path to mastering the art of conversion. Additionally, the interface is designed to scale with users as they grow their skill set, ensuring they are not overwhelmed as they start to dive deeper into conversion strategies. Meanwhile, 1&1 Website Builder shines with its ease of getting started, presenting users with a straightforward setup process and easily digestible tutorials. With supportive communities and comprehensive knowledge bases across all platforms, your journey toward becoming a proficient marketer becomes a little less intimidating. No matter where you stand on the experience spectrum, there’s a solution that fits your learning style.

The Support Allies: Customer Assistance Comparison

Support is a vital aspect of any software, akin to loyal sidekicks ready to leap to your rescue. Instapage offers extensive support options, including live chat, email, and a rich help center packed with articles and video tutorials. Their customer support team is responsive and knowledgeable, ensuring you never feel isolated on your marketing journey. ConvertFlow competes closely, providing robust help via live chat and email support, along with community forums where users can share best practices and tips. Their learning center is another boon, filled with guides and resources to equip you with the knowledge you need. 1&1 Website Builder, while slightly less feature-rich in support options, still offers dedicated customer service through email and phone. They also contribute helpful resources through their help center, making sure users have access to the help they need when navigating their platforms. Each contender offers valuable support systems, and depending on your preference, one might suit you more than the others.

Balancing the Budget: Pricing Structures of the Contenders

When it comes to choosing a platform, pricing can play a pivotal role in your decision-making process. Instapage operates on a subscription plan with various tiers that cater to different marketing needs. While it may seem higher priced than its competitors, its robust suite of features often justifies the investment. ConvertFlow also offers tiered pricing, allowing users to select their level based on the number of monthly visitors and features they require. This structure makes it a flexible choice for businesses scaling over time. On the other hand, 1&1 Website Builder boasts an affordable starting package, making it an attractive option for small businesses and individuals who want a straightforward website. However, it's essential to evaluate what you need versus what you’re willing to invest, as the more elaborate features available in other platforms may enhance your marketing efforts significantly. Going with the cheapest choice might not yield the greatest return on investment.

In conclusion, while all three platforms have their merits, your optimal choice hinges on understanding your unique needs and goals. Whether prioritizing features, support, user-friendliness, or pricing flexibility, each tool can help improve your landing page strategy. As you reflect on your objectives, don’t forget to give Instapage a trial run. The platform's commitment to optimization, cost reduction, and relevant landing page experiences makes it a worthy contender in your marketing arsenal.

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