How Convert vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Convert and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Convert and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Convert vs. Carrd – The Ultimate Showdown

Choosing the right landing page builder can feel like picking the best superhero team for your marketing strategies. Each has its strengths—some are great at adaptability, others shine in user experience, and a few can really pack a punch when it comes to customization. In this piece, we’ll explore the unique capabilities of Instapage, Convert, and Carrd, and help you decide which is the perfect fit for your needs. Today’s competitors are friendly rivals in the digital landscape, each claiming to be the best in catering to marketers. But which one ultimately prevails? With thoughtful comparisons and insights, we’ll uncover the truth in their features, performances, and pricing strategies. So, grab your cape, and let’s get into this journey of optimization, efficiency, and growth, because the right choice can significantly influence your marketing success at every turn.

Meet the Competitors: Instapage, Convert, and Carrd

Here enters our trio of challengers: Instapage, Convert, and Carrd. Each platform boasts unique selling points that make them popular among different segments of users. Instapage is often lauded as a powerful tool for creating high-converting landing pages, popular among digital marketers looking for customizable solutions. Convert, while not as widely known, offers robust A/B testing capabilities, making it a favorite among conversion rate optimization enthusiasts. Finally, Carrd stands out with its simplicity and affordability, catering to creatives and freelancers looking for straightforward solutions. These platforms are not just tools; they embody distinct philosophies that appeal to specific user groups - emphasizing the need for a careful assessment to find the right fit for your goals. As we explore each area, remember that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates.

Feature Face-off: Who Does It Best?

Template Variety and User-Friendly Design

When it comes to template variety, all three platforms have something to say. Convert offers a fair selection of landing page templates. However, these are often more geared toward A/B testing setups rather than variety. Meanwhile, Carrd takes pride in its well-designed, simple templates that attract creatives, making it an excellent choice for individuals wanting minimalistic designs. But let's not forget Instapage stepped into the game with an extensive array of templates which are not only visually pleasing but also optimized for conversions. Moreover, it allows for deep personalization, facilitating the creation of tailored experiences. With a user-friendly drag-and-drop interface, both Instapage and Carrd make it easy for beginners, while Convert’s more intricate features might require a bit of onboarding. In terms of variety and usability, Instapage stands tall, balancing the needs of sophisticated marketers while also welcoming newcomers with open arms.

Instapage: Your Go-To for Customization and Conversions

Instapage's real strength lies in its customization and optimization features. With a variety of templates tailored for different campaigns, marketers can create experiences that resonate with target audiences. The dynamic page builder enables you to tweak every element, making it feasible to refine your landing pages for maximum engagement. Instapage’s advanced A/B testing leads the way in ensuring that your marketing efforts drive real results. Furthermore, built-in tools like heatmaps, conversion analytics, and integration capabilities with other marketing tools make it easier to monitor and improve campaign performance continuously. This level of detail and refinement not only reduces costs but significantly contributes to increasing conversion rates. Above all, Instapage does more than just build pages; it empowers users by turning them from mere creators into data-driven marketers.

Speed Demons: The Impact of Performance

Every marketer knows the frustration of slow-loading pages. Indeed, a sluggish website resembles waiting far too long in line at your beloved café—disappointing and bound to ruin your day. When it comes to the speed of loading landing pages, all three contenders take different approaches. Instapage shines with its lightweight, optimized pages that load rapidly, keeping users engaged right off the bat. Convert offers decent loading speeds, but its specialization in A/B testing might come at the expense of performance occasionally. Carrd’s simplicity lends itself to swift loading times, making it an enticing option for those who prioritize speed above all. Therefore, while all platforms strive for excellence in speed and performance, Instapage clearly leads the pack in ensuring that loading times support user satisfaction and conversions.

Instapage's Speed Advantages:

  1. Optimized lightweight templates for quick loading times
  2. Advanced caching techniques reduce server response times
  3. Consistent performance monitoring tools to keep speed in check
  4. CDN support to enhance loading speed globally

Convert’s Speed Plus Points:

  1. Efficient setup for A/B testing without significant slowdowns
  2. Basic templates that load reasonably quickly
  3. Responsive design to enhance performance on mobile devices

Carrd’s Speed Highlights:

  1. Minimalistic designs that boost loading times
  2. Simplified structure for quick setup and deployment
  3. Effective hosting solutions contributing to fast performance
  4. Mobile-friendly architecture for reliable speed

In conclusion, regarding speed and performance, all contenders have their strengths. However, Instapage's combined efforts to optimize landing pages for speed ensure that users enjoy seamless experiences. Investing in a landing page builder that prioritizes both performance and user satisfaction is essential, and Instapage proves to be the most compelling choice in this arena.

Navigating Usability and Learning Curves

Whether you're a novice or a seasoned marketer, the usability of a platform can significantly impact your landing page creation experience. Instapage welcomes users with an intuitive interface that emphasizes accessibility. The drag-and-drop editor allows users to visualize their landing pages as they're created—an essential feature for beginners who learn best through doing. On the other hand, Convert’s interface, while powerful, may feel overwhelming to those unfamiliar with A/B testing, creating a steeper learning curve that might deter some users. Carrd, with its simplistic approach, is approachable for everyone, particularly for those who need quick and effective landing pages without the fuss. In this friendly usability showdown, all three platforms provide entry points for their users to thrive, but Instapage offers the most substantial support for those aspiring to cultivate their marketing expertise.

Support Options: Who’s Got Your Back?

Customer support often feels like the unsung hero of any software platform, acting as loyal sidekicks that step in whenever you're in a bind. Instapage shines with 24/7 customer support through various channels including live chat and email, ensuring that help is always just a click away. Their extensive knowledge base and community forums further solidify their commitment to user empowerment. Convert, meanwhile, offers solid support services but does not provide the same level of live chat assistance, which may be an inconvenience when you need immediate help. Carrd opts for self-service support with a straightforward FAQ section and limited email support, making it less robust for those who may require step-by-step guidance. In this support showdown, Instapage stands out as the most reliable platform, always ready to offer a helping hand in your marketing journey.

Pricing Strategies Unveiled: Getting the Best Bang for Your Buck

When considering pricing, it is crucial to weigh what each platform offers against its cost. Instapage operates on a subscription model with various pricing tiers that cater to companies of all sizes. For those focused heavily on conversions and feature-rich design options, the investment in Instapage often pays off substantially in the long run. Convert offers a competitive price point primarily focused on A/B testing features, making it worthwhile for marketers with specific testing needs, though fewer features might make it feel less robust overall. Carrd offers a straightforward, budget-friendly model that’s perfect for freelancers and small projects, standing out for its affordability but potentially lacking in advanced features. Evaluating the pricing structures among these platforms helps readers find the best value tailored to their unique marketing needs.

To sum it all up, while all three platforms have unique offerings, the determination of the right choice rests on individual needs and goals. If your focus is on comprehensive features and support, Instapage delivers substantial advantages that likely outweigh the costs. However, if affordability or specific functionality aligns closer to your projects, Convert or Carrd may suit you better. Lastly, consider testing Instapage’s capabilities with a free trial to discover firsthand how it can transform your landing pages and boost your conversions.

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