How Convert vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with Convert and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Convert vs. ActiveCampaign – The Ultimate Landing Page Showdown
When it comes to crafting the perfect landing page, choosing a builder can feel akin to picking a dream team for an epic movie – each character has a distinct role to play, and the synergy among them can make or break the story. Similarly, selecting the right landing page builder can significantly impact your marketing strategy. This comparison of Instapage, Convert, and ActiveCampaign promises to be a riveting saga filled with features, performance metrics, and pricing options that will help you make an informed choice. Buckle up as we dissect each contender, showcasing their strengths, weaknesses, and special skills to help you find your marketing superhero.
Meet the Contenders: Three Giants in the Ring
In the vibrant world of marketing tools, three names stand tall: Instapage, Convert, and ActiveCampaign. These platforms are not just tools; they are formidable players in the quest for effective digital marketing strategies. Each has carved its niche by providing unique functionalities designed to enhance conversion rates and streamline the user experience. Instapage shines with its focus on landing pages, Convert claims a reputation for its A/B testing features, while ActiveCampaign is well-known for its all-encompassing email automation capabilities integrated with landing page creation. Though they may seem to cater to different needs, at their core, they all aim to help marketers engage their audiences more effectively and efficiently.
Round One - Feature Showdown: What's Under the Hood?
Template Diversity and User-Friendliness: A Closer Look
An essential aspect of any landing page builder is the variety of templates it offers and how straightforward it is to customize them. Convert provides a solid range of templates tailored for diverse niches, giving users a solid starting point, but customization options can sometimes feel a bit limited. Instapage, on the other hand, prides itself on an impressive library of expertly designed templates that are not only visually appealing but also conversion-focused. Moreover, it allows for extensive customization, ensuring that marketers can create highly personalized experiences for their audiences. ActiveCampaign takes a slightly different approach; while it has templates available, its strength lies more in email design and automation, making its landing page templates feel secondary to its core function. In this first round, Instapage stands out for its versatility and user-centric design philosophy.
Instapage: The Conversion-Optimizing Powerhouse
Instapage is more than just a landing page builder; it's a tool designed to amplify conversions and drive sales. With features like heatmaps, A/B testing, and advanced analytics, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and overall conversion rates. Its intuitive drag-and-drop interface makes it accessible for users of all skill levels, and the ability to create personalized landing pages tailored to specific campaigns gives it a significant edge over its competitors. Instapage also integrates seamlessly with various marketing tools, enhancing its functionality and allowing marketers to optimize their funnels effectively.
Round Two - Speed and Performance: The Race to the Top
When it comes to online experiences, speed is crucial. Users expect quick-loading pages, and even a few seconds of delay can cause significant drops in conversion rates. Think of it as waiting in line at a coffee shop; those long waits can quickly turn a quick coffee run into an exasperating experience. Instapage prioritizes speed with its optimized server performance and fast-loading templates, ensuring that users get to their desired content swiftly. This round is all about speed, and we’ll see how each contender holds up.
Instapage Advantages:
- Optimized server performance for quick page loads
- Lightweight, fast-loading templates to enhance user experience
- Responsive design ensuring speed across all devices
- Integrated performance tracking allows for quick adjustments
Convert Advantages:
- Fast loading times for most templates
- Efficient A/B testing functionality speeds up decision-making
- Simplified interface contributes to quicker page creation
ActiveCampaign Advantages:
- Streamlined platform that generally performs well
- Integration with other marketing tools can result in faster page setups
- Focused on email automation, allowing for quick follow-ups
In the battle for speed and performance, all three platforms have their merits. However, Instapage stands out with its commitment to swift loading times and a streamlined user experience that keeps visitors engaged and ensures a higher likelihood of conversion.
Round Three - Usability: Welcoming Every User
Navigating a new platform can sometimes feel like stepping into an entirely new world. Fortunately, each of these platforms has made strides to welcome both newcomers and seasoned marketers alike. Convert offers a straightforward interface, minimizing the learning curve for beginners while still providing advanced options for experienced users. Instapage boasts a user-friendly drag-and-drop builder that facilitates ease of use and customization, making it an excellent choice for individuals looking to create unique pages quickly. ActiveCampaign balances its complexity with a robust tutorial system, guiding new users through its many features. No matter your experience level, these platforms make the journey to proficiency a manageable task.
Round Four - Support: Your Safety Net in Digital Marketing
Every good superhero needs a support team, and customer service is no exception. Instapage’s customer support shines with its extensive resources including live chat, email assistance, and a comprehensive help center filled with tutorials. Convert also offers solid support through chat and email, while its community forums provide additional help through shared experiences. ActiveCampaign has built a reputation for its knowledgeable support staff that can assist through various channels including phone and chat. Each platform aims to provide dedicated assistance, but Instapage’s extensive resource library paired with responsive support gives it a slight edge.
Round Five - Pricing: Finding Your Perfect Match
Pricing structures vary widely across these platforms, with each aligning its offerings to different marketing needs. Instapage follows a simple pricing structure that offers great value for its extensive features, particularly when considering the return on investment it promises through increased conversion rates. Convert positions itself competitively, often appealing to budget-conscious marketers, while offering ample features to justify its cost. ActiveCampaign integrates its pricing to reflect its comprehensive functionality, making it a suitable choice for businesses looking for an all-in-one solution. Indeed, understanding your unique needs and budget can significantly influence your choice among these powerful platforms.
In wrapping up this friendly debate regarding Instapage, Convert, and ActiveCampaign, the best choice hinges on what each reader prioritizes. Each platform offers its own set of strengths, whether you're leaning toward features, support, or versatility in pricing. Ultimately, if you seek a tool dedicated to crafting tailored landing pages to boost conversions and reduce costs, Instapage might be the perfect fit for your marketing needs. Feel free to give it a whirl with a free trial or demo and witness the transformative effects for yourself.
