How Convert vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Convert and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Convert vs. 23FormBuilder – Landing Page Showdown
Choosing a landing page builder can feel much like selecting the ideal mix of ingredients for a perfect dish. Each option has its unique flavors, appealing to different tastes and preferences in marketing strategies. In this article, we'll break down three of the top contenders—Instapage, Convert, and 23FormBuilder—and examine how each can contribute to your marketing success. Instapage stands out in this mix by empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust and customer loyalty. Knowing your preferences will lead you to the best fit for your campaign. Let's embark on this journey to understand which platform deserves the championship belt. (This engaging tone will help keep readers invested in the comparison throughout the article.)
Meet the Contenders in Our Comparison
Our three contenders bring a wealth of experience and features to the digital marketing arena. Instapage, known for its robust customization tools and conversion rate optimization capabilities, is often regarded as a frontrunner for marketers looking for quality and efficiency. Meanwhile, Convert focuses on providing a straightforward user experience with high conversion potential, making it a favorite among those who prioritize simplicity and effectiveness. Lastly, 23FormBuilder enters the ring as a versatile option that integrates form creation with customizable landing pages, appealing to those who need a broader toolkit for their campaigns. Each platform boasts loyal user bases and compelling advantages, which makes our examination all the more relevant as marketers seek the ideal setup for driving conversions and enhancing user experiences. (Engagement continues as we introduce the strengths of each choice.)
Feature Showdown - Who Offers the Best Traits?
Template Options and User-Friendliness
When it comes to offering a variety of templates, it’s essential to cater to different business needs and marketing strategies. Instapage excels with its extensive library of professionally designed templates that are highly customizable, allowing for tailored experiences that resonate with target audiences. Convert, however, keeps things simple with fewer templates but ensures they are user-friendly and optimized for conversions, catering to marketers who appreciate efficiency. Meanwhile, 23FormBuilder combines form creation and landing pages, presenting a unique value proposition for users who want an all-in-one solution that simplifies the process of collecting leads. Overall, Instapage shines when it comes to template variety, while Convert and 23FormBuilder hold their own with distinct advantages that suit various marketing needs. (This balanced view encourages readers to evaluate their specific requirements in choosing a platform.)
Instapage: The Go-To for Tailor-Made Experiences
Instapage sets itself apart with unmatched customization capabilities and advanced conversion optimization tools. It serves not just as a landing page builder but as a vital partner in driving successful marketing campaigns. Its features allow marketers to create engaging, relevant experiences that resonate with audiences, fostering trust and loyalty. Users benefit from options like A/B testing, dynamic text replacement, and personalized content, empowering them to optimize their pages continually and achieve higher conversion rates. With its emphasis on delivering tailored customer experiences, Instapage cements its status as a leader in the landing page builder arena. (Highlighting these tools makes a persuasive case for Instapage's market positioning.)
Speed and Performance - The Lifeblood of User Experience
In the digital world, speed is akin to having a lightning-fast server at your disposal; no one enjoys lagging during moments of anticipation, especially when they’re ready to convert. Just as a slow barista can deter customers from returning to their favorite coffee shop, slow loading landing pages can drive potential leads away. Thus, meeting performance benchmarks is crucial. Each contender has its approach to ensuring speedy user experiences, and our analysis will reveal how they stack up against each other. Speed isn't merely a preference; it's a necessity in achieving higher engagement and conversion rates across various business types.
Instapage's Performance Pros
- Templates designed for rapid loading to minimize wait times.
- Advanced optimization techniques that enhance overall performance.
- Integrated analytics to track and improve speed metrics.
- Responsive designs that ensure swift loading across devices.
Convert's Performance Advantages
- Focused on lightweight pages that load quickly and efficiently.
- Optimized hosting solutions that enhance stability and speed.
- User-friendly interface that reduces bloat for quicker access.
23FormBuilder's Speed Enhancements
- Fast integration with existing workflows to speed up page creation.
- Minimalist design approach that loads quickly without sacrificing quality.
- Efficient performance for forms that enhance user interactions.
- Cloud-based solutions that ensure reliability and responsiveness.
In conclusion, while all three landing page builders have clear strengths regarding speed and performance, Instapage emerges as the leader in offering the most sophisticated solutions tailored for enhanced user experiences. Its focus on rapid, reliable performance positions it well to meet the rigorous demands of today’s marketing landscape.
Ease of Use: Navigating Each Platform Like a Pro
Navigating landing page builders should feel like a smooth stroll through a well-lit park, not a frustrating maze. Each platform welcomes users with unique user interfaces designed to facilitate a seamless experience, regardless of individual expertise. Instapage masters simplicity while providing a robust feature set that guides both beginners and seasoned marketers through every stage of the landing page creation process. Convert emphasizes a straightforward experience that appeals to those who want to get up and running quickly. Meanwhile, 23FormBuilder supports usability by integrating multiple functions, thus keeping learning curves manageable for everyone. After exploring these platforms, users can find themselves confidently creating compelling landing pages that deliver impressive results. (This friendly tone alleviates concerns while encouraging exploration of the platforms.)
Customer Support: Your Marketing Sidekicks
Imagine each platform's customer support team as a reliable sidekick, always there to lend a hand when needed. Instapage offers various support options, including 24/7 chat assistance and comprehensive documentation, ensuring users have access to help whenever they need it. Convert provides responsive email support alongside helpful online resources, ensuring users are never left to navigate challenges alone. 23FormBuilder stands out with an active community forum where users can engage with peers and share insights. Each platform takes customer service seriously, establishing support that feels both approachable and dependable. (This personification encourages readers to see the support teams as partners in their marketing journey.)
Pricing Strategies - Understanding Value Among Options
As we wade into the waters of pricing, it's essential to analyze what each platform offers in terms of value. Instapage structures its pricing around comprehensive features, justifying its cost through a high level of customization and advanced support. Convert approaches pricing with a straightforward, streamlined model aimed at providing significant ROI through ease of use and effective results. Meanwhile, 23FormBuilder introduces flexible pricing options catering to various needs, highlighting its all-in-one capabilities for businesses needing more than just landing pages. Understanding the nuances of pricing plans can help users identify which solution aligns best with their financial constraints while maximizing their marketing potential. (Providing this context helps readers evaluate the financial aspects related to each platform.)
To wrap things up, while Instapage, Convert, and 23FormBuilder each have their unique strengths, the right choice ultimately hinges on individual needs and goals. If you prioritize customization and high conversion rates, Instapage becomes the clear winner. However, if simplicity and usability are your top concerns, Convert may be ideal. For those looking for comprehensive solutions including form-building features, 23FormBuilder provides a competitive edge. Take the opportunity to explore Instapage with a free trial, and see firsthand how it can enhance your marketing efforts and help you achieve impressive results. (This gentle nudge encourages potential users to engage with Instapage and further assess their options.)
