How Convert vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Convert and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Convert and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Showdown: Instapage, Convert, and 10Web – Who Comes Out on Top?

Choosing a landing page builder can feel a bit like picking your MVP for the championship game. Each tool brings something special to the team, and knowing their strengths can lead you to victory in your marketing strategy. In this showdown, we will analyze Instapage, Convert, and 10Web in detail, showcasing their key features, performance, and overall value. The comparison will highlight how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that subsequently enhance brand trust, customer loyalty, and conversion rates. As we dive in, let’s keep the spirit light while dissecting these digital tools that aim to elevate your marketing game. Join us as we explore the unique abilities of each contender while ensuring you’re equipped with the knowledge to make a wise choice.

Meet the Heavyweights: The Contenders Take the Stage

In one corner, we have Instapage, renowned for its focus on conversion optimization and stunning landing page designs. It's known as the go-to solution for marketers looking to create tailored experiences that delight their audience. In the other corner, we have Convert, which prides itself on its A/B testing capabilities and a robust set of features aimed at data-driven marketers. Finally, emerging from the digital shadows is 10Web, a platform that integrates various web technologies, making it a versatile solution for businesses wanting a holistic approach to web marketing. These three players are well equipped to cater to different marketing needs. As we break down their features and performance through this match, you’ll see how each promises to boost your digital campaigns and improve user engagement.

Round One: Feature Face-Off

Template Selection and User Experience

When it comes to templates and ease of use, the right choice can drastically affect how quickly you can launch effective landing pages. Instapage leads the pack with a wide array of customizable templates, enabling users to create eye-catching designs without needing extensive coding knowledge. Each template is optimized for conversion, ensuring that marketers can hit the ground running. Convert showcases a solid collection of responsive templates as well but tends to appeal more to those who prioritize A/B testing. Its templates may require a bit more tweaking, which could be a hurdle for beginners. On the other hand, 10Web offers a unique blend of features, combining template variety with the flexibility of a drag-and-drop builder. While it excels in versatility, users might find some templates less focused on conversion as compared to Instapage. Overall, each tool presents its template advantages based on what type of user you are: designer, data-driven marketer, or a more holistic approach.

Instapage: A Leading Champion for Customization and Conversions

Instapage stands out prominently in the realm of landing page builders, not only for its robust feature set but also for its unwavering commitment to customization and conversion. The platform enables marketers to create personalized experiences that speak directly to their target audience, facilitating higher conversion rates. With advanced A/B testing tools, analytics tracking, and seamless integrations with other marketing software, Instapage allows users to fine-tune their landing pages to perfection. Its intuitive drag-and-drop editor gives marketers the freedom to express their creativity without technical limitations, making it feel less like a builder and more like a strategic partner in achieving business success. The focus on optimizing the user journey through tailored landing pages builds trust and customer loyalty, ultimately driving conversion rates higher than ever.

Round Two: Speed and Performance Analysis

As we shift gears, let’s talk about speed and performance. Imagine standing in line at your favorite coffee shop on a busy Monday morning; the last thing you want is to wait forever for your caffeine fix. Similarly, landing pages need to load quickly to keep users from hopping off to competitors. Slow loading times can be detrimental to user experience and conversion rates. This round will clearly define how each landing page builder performs on the speedometer, helping you understand which one will keep your audience engaged and satisfied.

Instapage's Performance Edge:

  1. Optimized for fast loading times, ensuring users experience minimal delays.
  2. Hosts assets on high-speed servers that support heavy traffic without lag.
  3. Lightning-fast edits and updates to pages allow for quick adaptations.
  4. Third-party integration capabilities maintain performance by efficiently managing data.

Convert's Performance Highlights:

  1. Good loading speeds, optimized for A/B testing without noticeable delays.
  2. Caching options that improve performance and decrease server response time.
  3. Responsive design ensures mobile users experience minimal slowdowns.

10Web's Performance Benefits:

  1. Strong emphasis on speed optimization through advanced caching techniques.
  2. Responsive templates designed to load efficiently on any device.
  3. Built-in performance tools that aid in maintaining and improving loading speeds.
  4. User-friendly platform that supports quick updates without compromising performance.

Upon analyzing the speed performance of these three landing page builders, it's clear that Instapage excels when it comes to delivering fast and efficient landing pages. Convert and 10Web also perform admirably, but when the stakes are high and every millisecond counts, Instapage’s robust features and speed optimizations position it as the winning choice for those aiming for top-notch performance.

Round Three: User-Friendly Navigations and Learning Curve

Welcome to the usability showdown! Every platform here is designed with user experience in mind, yet they approach it from different angles. Instapage is known for its intuitive interface that helps newcomers get started with minimal fuss. Tutorials and guides abound, ensuring even the least tech-savvy individuals can grasp its functionalities quickly. Then there’s Convert, which appeals to marketers who may have some experience but require structured learning resources. They have comprehensive documentation, making it easier to access tools without feeling overwhelmed. On the other hand, 10Web combines simplicity with functionality, catering to those who want to dive into advanced features without a steep learning curve. Each tool supports users on their journey, but your comfort with technology may influence which platform feels like a welcoming ally. The perspective here is that with any of these tools, you can evolve from a novice into a confident user.

Round Four: Customer Support Heroes

In the competitive landscape of landing page builders, exceptional customer support can often make or break a user’s experience. Think of each platform’s support system as its loyal sidekick, always there to assist when the pressure rises. Instapage shines with customer support available through various channels, including live chat, email, and a comprehensive knowledge base that empowers users to find solutions at their own pace. Convert follows suit with strong support, offering email assistance and community forums that foster collaboration among users. Lastly, 10Web provides robust support options, allowing users to reach out via chat, phone, or extensive documentation for troubleshooting and guidance. Each platform has its unique style, but all demonstrate a solid commitment to being your reliable partner on your landing page journey.

Round Five: The Pricing Showdown

As we arrive at the final round, let’s consider pricing strategies and plans offered by each contender. Instapage might seem like a higher investment, but the robust features and potential return on investment can make it a wise choice for serious marketers. Convert, with its tiered pricing model, allows for flexibility depending on the user’s needs, while 10Web often offers competitive pricing to lure smaller businesses into its ecosystem. Analyzing value for your buck is crucial; understanding how each plan aligns with your marketing goals can guide your final decision. Even though all three platforms boast significant strengths, the best platform for you ultimately aligns with your specific needs, so take a moment to reflect on your priorities when assessing value and potential outcomes.

In conclusion, while each of these landing page builders has its unique features and capabilities, the ultimate choice will depend on your needs and goals. Instapage offers an edge through superb customization and conversion optimization tools. However, Convert and 10Web present valuable alternatives catering to targeted audiences. Whether you prioritize features, customer support, or pricing flexibility, you’ll find suitable options to serve your marketing strategy. Consider giving Instapage a try with a free trial or demo; it might just be the platform that propels your marketing to new heights.

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