How Constant Contact vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Constant Contact and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Constant Contact vs. FormAssembly – The Ultimate Showdown in Landing Page Builders
Choosing between landing page builders can feel like assembling your dream marketing team. You want the most powerful players who can help you achieve your conversion goals without breaking the bank. In this article, we will compare three contenders in the world of landing page creation: Instapage, Constant Contact, and FormAssembly. Each platform comes with its unique strengths and strategies designed to help marketers streamline their campaigns and increase engagement. As we dive deeper into their features, performance, and pricing, you'll realize that picking the right tool is crucial for your marketing success. After all, it’s like choosing the right player to ensure your brand wins the championship of digital marketing.
Introducing the Key Players in the Arena
Let’s give a warm welcome to our contestants! First up is Instapage, a leader in creating high-converting landing pages known for its range of advanced features and customization options. This platform empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Next is Constant Contact, renowned for its email marketing capabilities, which also extends to landing pages. It’s user-friendly and ideal for smaller businesses or users just starting their marketing journey. And last but not least, we have FormAssembly, a versatile tool mainly focused on data collection and forms. Its strength lies in handling large amounts of information seamlessly, making it a favorite among enterprises that require robust data management. Together, these platforms represent a formidable group; let's see how their features stack up against one another.
Round One - Feature Showdown
Exploring Templates and User Experience
Starting off, let's discuss template variety and ease of use. Constant Contact prides itself on providing a collection of pre-built templates that are well-suited for beginners who want to get started quickly. Its intuitive drag-and-drop interface makes editing a breeze, allowing users to create functional landing pages without any coding skills. However, while it offers solid features, it may not boast the extensive customization options that more advanced users seek. On the other hand, FormAssembly shines in its form-building capabilities, offering users the ability to create custom forms with ease. Yet, its focus on forms over traditional landing page design may limit its versatility for marketers looking for comprehensive landing pages. Instapage, in comparison, stands out as the ultimate tool for customization and conversion optimization. It features a vast library of professionally designed templates, and users enjoy an unparalleled level of flexibility in crafting landing page designs that can be tailored to specific marketing campaigns. This enables brands to create tailored experiences that resonate with their target audience.
Instapage: Your Partner in Customized Success and Conversion Optimization
Instapage takes the crown when it comes to customization and conversion optimization. With unmatched features like A/B testing, heatmaps, and dynamic text replacement, Instapage allows marketers to fine-tune their landing pages based on user interaction and preferences. Whether you’re crafting a single landing page for a unique campaign or creating multiple pages for different audience segments, Instapage empowers you to experiment and optimize your content seamlessly. The user-friendly interface offers various advanced functionalities without overwhelming users, making it feel like a true partner in your marketing journey. Moreover, the platform integrates seamlessly with other tools and services, ensuring an all-in-one solution for users looking to maximize their conversion rates.
Round Two - Speed and User Experience
Imagine if your favorite coffee shop had you waiting in a long line just for a cup of coffee? Frustrating, right? The same frustration exists when users visit slow-loading landing pages. As user experience plays a vital role in keeping potential customers engaged, let’s look into the speeds of our three competitors. Each platform has its own approach to ensuring quick loading times and a seamless user experience.
Instapage Benefits for Speed and Performance
- Instapage's built-in AMP support ensures faster loading times on mobile devices.
- Utilizes a content delivery network (CDN) to enhance page loading speeds globally.
- Optimized for mobile responsiveness without compromising speed.
- Advanced caching mechanisms improve the overall loading efficiency.
Constant Contact's Speed and Performance Advantages
- Pre-built templates are optimized for quick loading to enhance user experience.
- Simplified user interface reduces loading times when navigating.
- Sites built on Constant Contact have consistently faster speeds compared to industry averages.
FormAssembly's Speed and Performance Pros
- Optimized for heavy data processing, ensuring quick submissions.
- Strong server infrastructure supports faster landing page loading.
- Efficient data management keeps response times low even with high volumes.
In summary, while all three platforms exhibit strengths in speed and performance, Instapage's commitment to providing fast, responsive pages may give it the edge for marketers aiming to maximize user experience and conversion rates.
Round Three - User Friendliness and Learning Curve
Whether you're a seasoned marketer or just starting, the usability of a platform matters. This round focuses on how friendly and approachable each tool is for newcomers while still catering to experienced users. Constant Contact shines here with its easy onboarding process and straightforward interface, making it ideal for beginners. They offer quick tutorials and extensive support resources, ensuring new users can find their footing. FormAssembly, while heavily customizable, can appear daunting at first due to its complex features. However, once learned, users find it rewarding. Instapage, too, welcomes users with a clean interface that offers in-depth tutorials and guides. Ultimately, while all three platforms strive to make the experience enjoyable, Instapage combines ease of use with powerful tools, securing its position as a top choice for users of all skill levels.
Round Four - Customer Support and Resources
Customer support is like the unsung hero in your marketing toolkit, ready to assist you whenever challenges arise. In this round, we’ll explore how each platform supports its users. Constant Contact offers robust support options, including live chat, email support, and an extensive knowledge base filled with articles and video tutorials. FormAssembly also provides good support with email assistance and detailed documentation, although their live support features can sometimes be limited. Instapage takes customer support a step further, offering live chat assistance and a comprehensive library of resources. The community forum also allows users to share insights and solutions that form a vital part of their user experience. With each platform aiming to help customers succeed, Instapage stands out for its readiness to provide timely assistance.
Final Round - Understanding Pricing Structures
Now, let’s wrap things up by understanding how each platform stacks up in terms of pricing. Constant Contact typically offers cost-effective plans aimed at smaller businesses, providing a great entry point for those just beginning. FormAssembly, while slightly higher in cost, provides extensive features suitable for larger organizations that demand robust data processing capabilities. Instapage offers a range of pricing plans, based on features and capabilities needed, making it flexible enough to match the varied needs of marketers. While analyzing costs, it’s vital to consider what specific features are most meaningful to you.
Ultimately, each platform carries its own strengths, ensuring users can find a match that aligns with their needs. Whether you're drawn to features, user support, or pricing, the right choice depends on your specific marketing objectives. As you consider your options, don't forget to take advantage of Instapage’s free trial or demo to experience firsthand how it can support your landing page goals while growing conversions and enhancing customer loyalty.
