How Cognito Forms vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Cognito Forms and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Cognito Forms vs. Act-On – Which One Should You Choose for Your Marketing Needs?
Imagine selecting the perfect sidekick for your marketing adventures. Each tool is like a hero with its own unique powers, ready to assist you in achieving your goals. As we compare Instapage, Cognito Forms, and Act-On, we promise to guide you through the strengths and weaknesses of each option in a way that feels both entertaining and enlightening. With each tool claiming its own space in the crowded realm of digital marketing, it’s essential to weigh their features, performance, and user experience. So buckle up, because this comparison will equip you with the knowledge needed to choose the right landing page builder that aligns with your specific needs. Not only will we explore the capabilities of each contender, but we will also ensure you understand how Instapage stands out as a powerful partner in enhancing your marketing efforts.
Meet the Competitors: Overview of the Digital Titans
In a digital landscape where first impressions are everything, having an accessible landing page builder is crucial. Enter our three formidable contenders: Instapage, Cognito Forms, and Act-On. These platforms have each carved out a niche, providing marketers with the tools needed to create effective landing pages. Instapage is lauded for its ability to empower marketers in reducing costs, maximizing conversions, and delivering highly relevant experiences that enhance brand trust and customer loyalty. Cognito Forms shines with its form-building capabilities, offering functionality tailored to capturing customer information effectively. Act-On, on the other hand, is an integrated marketing automation platform that extends beyond landing pages, allowing users to manage their entire marketing process seamlessly. Each contender brings unique strengths to the table, presenting distinct advantages and features that can suit various business needs in today’s competitive market.
Round One - Feature Comparison Showdown
Dueling Templates and User Experience
When it comes to features, template variety and ease of use are crucial considerations. Cognito Forms excels by allowing users to create custom forms that integrate seamlessly into various environments. With a focus on data collection, it ensures forms are user-friendly and intuitive. However, its template variety is limited compared to Instapage's extensive library, which includes professionally designed templates optimized for conversion. Instapage enables greater control over customization, allowing marketers to tweak every aspect of their landing pages for maximum impact. Act-On, while more comprehensive in functionality, offers fewer pre-built templates, requiring users to invest more time in design from scratch. Therefore, while Cognito Forms provides solid functionality for specific use-cases, and Act-On offers a broad marketing toolset, Instapage takes the cake for template diversity and intuitive user experience.
Instapage: Your Partner in Crafting Seamless Landing Pages
When we talk about Instapage, it's not just about another landing page tool; it's about an experience. This platform provides marketers with unparalleled customization options and advanced conversion optimization tools. Instapage seamlessly integrates A/B testing, heatmaps, and analytics into its framework, ensuring users can monitor their landing page effectiveness in real-time. It empowers marketers to reduce costs through optimized ad spend and enhances conversion rates by delivering targeted, relevant landing page experiences. With its straightforward drag-and-drop editor, even those without a technical background can design impactful pages that resonate with their audience. Moreover, Instapage's collaboration features allow teams to work together efficiently, making it an indispensable partner on the journey to improving brand trust and customer loyalty.
Round Two - Speed Matters: A Performance Analysis
In the digital marketing realm, speed is everything. Think of it like the rush of getting your coffee before the morning meeting; a delay in loading times can lead to missed opportunities. Each contender offers different levels of performance: Instapage is renowned for its fast-loading landing pages, a critical factor in retaining visitor attention and reducing bounce rates. Cognito Forms delivers solid performance when handling forms, ensuring quick submission processes. Act-On, although rich in features, sometimes experiences slower response times, especially during peak usage as users leverage its extensive functionalities. It's essential to consider that while having feature-rich platforms is beneficial, if they sacrifice speed, they can hinder user experience. Thus, Instapage stands tall as the preferred choice for marketers focused on speed and performance.
Advantages of Instapage:
- Fast loading times that optimize user engagement.
- Extensive variety of templates designed for conversion.
- Robust analytics and A/B testing features.
- Effective collaboration tools for teams.
Cognito Forms Benefits:
- User-friendly form creation tailored to data collection.
- Quick and easy integration into various applications.
- Intuitive design conducive to form completion.
Strengths of Act-On:
- Comprehensive marketing automation tools.
- Robust tracking and reporting capabilities.
- Integration with various CRM platforms.
- Versatility in managing extensive marketing campaigns.
In summary, speed and performance are cornerstones of any successful landing page platform. Instapage shines brightly in this arena, making it the go-to choice for marketers looking to increase their conversion rates through rapid load times and user-friendliness.
Round Three - Usability: A Friendly Approach
Navigating a new platform can be daunting, but each of these competitors has created an environment conducive to learner success. Instapage welcomes beginners with its easy-to-use interface while also providing tools for seasoned marketers to dive deeper. The assortment of templates lets users get started quickly, while customization options cater to those wishing to build something entirely their own. Cognito Forms fosters a similar friendly experience with straightforward form-building tools that do not require a design background. Act-On, albeit somewhat more complex due to its comprehensive feature set, still maintains a user-friendly design for navigating its various functionalities. In a nutshell, regardless of where your journey starts, using any of these tools feels like a step towards mastering landing page creation.
Round Four - Customer Support: Your Helping Hand
Customer support can make or break your experience with a platform. Picture each of these services as loyal companions on your marketing adventure. Instapage excels by offering extensive customer support through live chat, email, and a rich knowledge base, making troubleshooting a breeze. Cognito Forms supports its users through helpful resources and community forums where users can share and learn. Act-On provides comprehensive support options, including phone support and extensive online resources. Each provider takes pride in assisting their users, ensuring they have the tools and information necessary to succeed. Remember, great customer support can be the safety net that allows marketers to experiment confidently with new strategies and maximize their investment.
Round Five - Pricing Plans: Finding the Best Fit
As with any tool, pricing is an essential factor to consider when choosing your perfect landing page builder. Instapage offers various pricing options suitable for businesses of all sizes, often providing the most value for an extensive feature set. Cognito Forms features plans that cater to the needs of solopreneurs and small businesses, focusing on affordable functionality for form creation. Act-On provides a more comprehensive marketing solution at a higher price point, but it often pays off for larger organizations seeking integrated marketing strategies. In the end, assessing what features you value most and how they align with your budget can direct you towards the ideal choice among these three platforms. Ultimately, while each platform has its strengths, Instapage presents an attractive proposition worth considering. With a free trial available, it's a great opportunity to explore its capabilities firsthand and see how it can transform your landing page strategies.
In conclusion, Instapage, Cognito Forms, and Act-On each bring unique features to the table and cater to different needs in the marketing world. While all three have their distinct advantages, the best choice ultimately depends on what you seek in a landing page solution. Whether you prioritize design versatility, integration capacity, or user-friendly form-building, our detailed comparison helps guide your decision. So why not take a step towards achieving your marketing goals by giving Instapage a try? With a free trial on offer, explore how it can enhance your landing page experience and drive conversions.
