How Cognito Forms vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Cognito Forms and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Cognito Forms vs. 23FormBuilder – Who Takes the Crown?
Choosing the right landing page builder can feel like assembling your dream team of superheroes for a marketing mission. Each solution brings unique powers to the table, ready to combat challenges and capture leads. Instapage, Cognito Forms, and 23FormBuilder are all robust contenders with their own strengths. This decision can set the tone for your digital success, transforming a mere webpage into an engaging experience that resonates with your audience. As we dive into this comparison, expect insights wrapped in fun narratives that make the process enjoyable and enlightening. We'll weigh features, performance, usability, and more, ensuring by the end, you'll have a battle-tested view of which platform best suits your marketing needs.
Meet the Champions of Landing Pages
Let’s introduce our three competitors, each vying for the spotlight in the world of landing page solutions. Instapage is renowned for its high-converting landing pages designed for marketers who are serious about optimization. Cognito Forms caters to those who need to build complex forms easily and efficiently while adding essential payment functionalities. Meanwhile, 23FormBuilder shines with its user-friendly interface, perfect for those starting without technical expertise. Each platform offers unique features that cater to various needs, making it crucial to analyze their capabilities thoroughly. In a world where first impressions mean everything, the right landing page builder can significantly enhance your online presence, aiding you in conducting successful marketing campaigns and nurturing customer relationships.
Round One - Feature Smackdown
Template Variety and Simplicity of Use - A Battle of Customization
When it comes to template variety, Cognito Forms thrives on form-building capabilities, offering a wide array of customizable forms tailored to user needs. However, it may lack the extensive landing page templates that cut through noise, like Instapage’s carefully crafted designs aimed at maximizing conversions. 23FormBuilder, while user-friendly, can sacrifice depth for simplicity. Its drag-and-drop interface is easy for newcomers but might not cater to advanced users needing detailed customizations. Instapage stands as the unquestioned leader in this area, presenting a rich library of templates that are not only aesthetically pleasing but also conversion-optimized. Users can easily tweak designs to create deeply personalized pages that resonate with target audiences, all while ensuring that relevant landing experiences bolster brand trust and customer loyalty.
Instapage: Your Go-To for Customization and Conversion Mastery
Instapage emphasizes unmatched customization and conversion optimization tools. The platform is more than just a landing page builder; it serves as a partner in driving success for marketers. Users can test different templates and designs through A/B testing, gaining insights into what works best. Advanced analytics help in tracking engagement and conversion rates meticulously. Features like dynamic text replacement tailor landing pages in real-time, enhancing relevance based on search query terms or campaign details. This level of personalization is not just about aesthetics—it's about increasing conversion events and reducing costs associated with ineffective marketing strategies. Ultimately, Instapage empowers marketers to create customized landing experiences that genuinely connect with potential customers, thereby boosting brand trust and fostering customer loyalty.
Round Two - Speed: The Need for Digital Speed
Picture this: you're at your favorite coffee shop, the barista is taking too long, and your craving for that caffeine fix begins to wane. That's the experience users face when loading times are slow on a website. In the high-stakes world of online marketing, speed matters significantly. If potential customers encounter delays, they're likely to abandon your page. Therefore, measuring the speed and performance of each landing page builder shines a light on their capabilities in keeping visitors engaged and satisfied.
Benefits of Using Instapage for Speed and Performance
- Instapage's optimized templates result in faster loading times.
- Built-in caching mechanisms reduce server response times.
- Content delivery networks (CDNs) help deliver pages faster worldwide.
- Instapage provides analytics that enables monitoring and improving load speeds.
Cognito Forms Strengths in Speed and Performance
- Forms created are sleek and load efficiently, maintaining user engagement.
- Simplified integrations ensure quick data transfers.
- Effective caching practices enhance loading times during peak use.
Strengths of 23FormBuilder in Speed and Performance
- Lightweight designs ensure fast-loading forms and pages.
- Responsive layouts maintain performance across all devices.
- Automatically optimized forms to minimize loading times.
In conclusion, while all three builders have sped up their performance, Instapage emerges as the leader. It’s clear that in a marketplace where speed can make or break conversion rates, Instapage takes the crown for delivering user experiences that keep potential customers eager and engaged.
Round Three - User Experience: Friendly Faces Welcome You
Usability is paramount in choosing the right platform, whether you're a newbie or a seasoned professional. Each platform caters to users of various skill levels with ease of navigation and intuitive designs. Cognito Forms makes form creation almost child’s play, while 23FormBuilder welcomes newcomers with open arms, ensuring that anyone can start building forms without technical knowledge. Instapage, while featuring a more complex set of tools, simplifies the user experience through easy navigation and user-friendly features. The learning curve is steep yet rewarding, allowing users to graduate to advanced techniques at their own pace. Each builder provides tutorials and resources that ensure even the most inexperienced user can master the art of landing page creation.
Round Four - Support Networks: Your Trusty Aid
Every great hero needs a sidekick—customer support is that loyal ally ready to assist you in times of need. Each platform offers multiple support avenues: chat, email, and phone support. Instapage shines with its priority support for premium users, ensuring that help is just a click away. Cognito Forms has a thriving community forum, allowing users to share tips and troubleshoot together. Similarly, 23FormBuilder offers comprehensive documentation and responsive support teams. This robust support structure ensures you won't feel stranded while navigating challenges and triumphs alike.
Final Round - Pricing Strategies: Value for Every Budget
When it comes to pricing, each platform has its structures tailored to meet various budgets. Instapage utilizes a subscription model with different pricing tiers to cater to entry-level users and power marketers alike. Cognito Forms adopts a competitive tier system that allows users to pay for only the features they need, while 23FormBuilder remains budget-friendly, offering basic yet effective capabilities at lower costs. As you evaluate costs, remember the adage: picking the right platform goes beyond dollars and cents. It’s about choosing a service that delivers on features, support, and performance to fuel your marketing endeavors.
In wrapping this friendly comparison, it’s essential to note that while each platform has its unique advantages, the right choice will vary according to your specific requirements. Whether you're drawn to rich features, high-quality support, or price flexibility, think about what aligns best with your goals. So why not take Instapage for a test drive through their free trial? Experience firsthand how it can serve you in achieving your marketing goals while also enhancing your brand's trustworthiness and fostering customer loyalty.
