How ClickFunnels vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with ClickFunnels and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from ClickFunnels and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. ClickFunnels vs. 23FormBuilder – A Battle of Landing Page Builders

Choosing the right landing page builder can feel like assembling the ultimate dream team for a marketing campaign. Just imagine it: Instapage, ClickFunnels, and 23FormBuilder stepping into the ring, each flaunting their unique skills and features, ready to prove their worth. This lively comparison promises to illuminate all aspects of these three contenders, guiding you to understand which platform operates like a well-oiled machine while still delivering an engaging experience. Each of these tools has something special to offer, whether you’re aiming to create high-converting landing pages, design pop-up forms for your audience, or even manage an entire sales funnel. In this article, we will break down the strengths and weaknesses of these three platforms, enabling you to make an informed decision that will bolster your marketing strategies. Grab your popcorn and let’s dive into this friendly competition!

Meet the Champions: Instapage, ClickFunnels, and 23FormBuilder

In one corner, we have Instapage, known for its spectacular ability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. In the opposite corner, ClickFunnels stands tall as the all-in-one sales funnel creator, famous for its sales capabilities and comprehensive toolkit. Rounding out our trio, we have 23FormBuilder, a versatile form building platform that excels in easy form creation and integration with various services. Each contender boasts its unique set of features and specializes in different aspects of marketing. What sets them apart? Instapage captures attention with powerful A/B testing and customization tools that can elevate your conversion rates. ClickFunnels, with its user-friendly sales funnel features, attracts entrepreneurs looking to monetize quickly. 23FormBuilder shines in its simplicity and adaptability, offering quick solutions for businesses needing to capture leads without a steep learning curve. Who will emerge victorious? Let’s explore!

First Showdown – Feature Showdown

Template Diversity and User-Friendliness Showdown

When comparing landing page builders, features like template variety and ease of use can be pivotal for marketers. ClickFunnels offers a decent selection of templates tailored for sales funnels, ensuring users always have access to things like upsell pages and order forms. However, the editing interface might feel a bit restrictive to those seeking a high degree of personalization. Alternatively, 23FormBuilder excels with simple, clean templates that can be quickly customized, perfect for businesses focused primarily on capturing information through forms. Yet, it might lack sophisticated design capabilities. Instapage, on the other hand, provides an impressive array of templates that cater to various industries and marketing goals. Plus, their drag-and-drop builder makes it incredibly user-friendly, allowing for a seamless design experience, even for those who may not have extensive technical skills. Flexibility and creativity come together beautifully in Instapage, making it the ideal platform for marketers eager to innovate.

Instapage: The Go-To Platform for Customization and Maximum Conversions

Instapage stands out in the realm of landing page construction with its unparalleled customization and conversion optimization tools. Here, marketers find a powerful ally that goes beyond mere aesthetics. Instapage focuses on delivering performance-enhancing features, such as dynamic text replacement, which allows you to tweak headlines according to the ad or search term that brought visitors to your landing page. Additionally, its heatmap functionality provides insights into user behavior, further refining your design. Not only does Instapage boost creativity and expression, but it also prioritizes conversion rates. With features like A/B testing, you can compare variations of a landing page, continuously optimizing for greater returns on investment. Overall, Instapage is more than a tool—it's a strategic partner in your quest for marketing success, positioning itself as an invaluable resource for those serious about conversion.

Second Battle – Speed and User Experience

Now, let’s shift gears and talk about speed. In the sometimes unforgiving digital realm, loading speed can make or break the user experience. Picture this: you’re standing in line at your favorite coffee shop, just waiting for your morning fix, and right then, the barista suddenly goes on a break. Frustrating, right? That's how potential customers feel when they encounter slow-loading pages. Each of our competitors handles the speed game differently. Instapage’s infrastructure is built for speed, ensuring that page load times are minimal, even with complex designs. This commitment to performance means users are less likely to bounce and more likely to convert. Let’s see how each platform performs beyond mere aesthetics in this critical area.

Instapage Edge:

  1. Built for speed with optimized loading times that enhance user experience
  2. Advanced caching mechanisms reduce delays, ensuring fast access
  3. Incorporation of methodical design layouts that balance beauty and performance
  4. Reliability under high traffic, maintaining effectiveness even during marketing campaigns

ClickFunnels Benefits:

  1. Good performance but vary with different templates in speed execution
  2. Sales-focused structures that can be fast but might feel complex
  3. Offers solid uptime but occasionally suffers during peak usage

23FormBuilder Pros:

  1. Quick-loading forms that do not compromise speed for functionality
  2. Designed for simplicity, ensuring minimal delays during information collection
  3. Lightweight construction allows for fast integration with other systems
  4. Optimal performance for straightforward landing pages, ensuring swift user interaction

In conclusion, each platform brings its own strengths to the table regarding speed and performance. Instapage outshines the competition, ensuring quick loading times that help provide an efficient user experience. Meanwhile, ClickFunnels establishes itself as reliable yet slightly cumbersome, while 23FormBuilder effectively addresses simplicity and speed but might not offer the breadth of features that other options do. Choosing the suitable tool heavily depends on the nature of your projects and user expectations.

Third Clash – Usability and Learning Curve

As we venture further into our comparison, let’s discuss how these platforms accommodate both the new and the experienced user. ClickFunnels makes onboarding straightforward with various tutorials and documentation providing a smooth introduction, although some find the feature set overwhelming initially. Meanwhile, 23FormBuilder stands out for its clean interface and simplicity. With minimal steps required to create a form, users can jump right in and get productive without diving deep into extensive resources. Instapage doesn't shy away from helping users either; its intuitive drag-and-drop builder invites newcomers to experiment while also offering rich educational content to deepen expertise. No matter where you start, these platforms welcome you into their ecosystems and promise a learning journey that can turn you into a master with a little practice.

Final Round – Customer Support Teams

In the closing rounds, we shine the spotlight on customer support, the crucial element that keeps everything running smoothly. Think of customer support as dedicated sidekicks, all ready to step in and assist whenever needed. Instapage thrives on offering responsive support, available through various channels like live chat, email, and phone assistance, coupled with a comprehensive knowledge base. ClickFunnels also provides substantial resources, including a vibrant online community and on-demand webinars, ensuring users can find help whenever they encounter challenges. Meanwhile, 23FormBuilder boasts a simple but effective support structure, ensuring quick responses to user inquiries, often emphasizing self-service as a method for rapid resolution. Overall, regardless of which platform you choose, you can expect reliable support to help you get the most out of your landing page endeavors.

The Last Rumble – Pricing and Subscription Plans

When discussing pricing structures, it’s essential to consider your marketing goals and budget constraints. Instapage offers a pricing model that can seem steep for startups but reflects the comprehensive features it provides. With plans designed to cater to different needs, it allows for scalability as your business grows. ClickFunnels also comes with tiered pricing, appealing particularly to users interested in sales funnels, though some users might find that they pay for more than they need at the entry level. On the other hand, 23FormBuilder presents a more budget-friendly option, especially for businesses focusing on form generation. Its straightforward pricing is particularly attractive for companies intending to capture leads efficiently without getting too deep into advanced features. Ultimately, while all three platforms hold value, your ideal choice will rely on what features you need and how much you are willing to invest.

To conclude this friendly battle, while Instapage, ClickFunnels, and 23FormBuilder each display unique capabilities, your choice will largely depend on your specific requirements. Whether you prioritize advanced features and customer support, or simply need straightforward form gathering, these tools have the ability to enhance your marketing strategy. As you reflect on your needs, consider giving Instapage a chance through a free trial or demo—its blend of customizability, speed, and user-friendliness might just be the game-changer you’ve been looking for!

FAQs

Try the most advanced landing page platform today