How Carrd vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with Carrd and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Carrd and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Carrd vs. Beaver Builder – A Showdown of Landing Page Powerhouses

Choosing a landing page builder is like picking the perfect sidekick for your marketing adventures. You need a tool that not only gets the job done but also understands your mission and supports you every step of the way. In this showdown, we’ll explore how Instapage, Carrd, and Beaver Builder can shape your landing page strategy. Think of them as three superheroes, each with unique abilities that can help you save the day – or, in marketing terms, boost your conversion rates. With a friendly tone, this comprehensive comparison promises insights that are engaging, informative, and maybe even fun. By the end, you’ll have a clearer picture of which platform is your ultimate match in the battle for marketing success.

Meet the Brave Contenders

Let’s introduce our contenders: Carrd, Beaver Builder, and the champion of customizable landing pages, Instapage. Each brings a unique proposition to the table. Carrd is celebrated for its simplicity and elegance, allowing you to create one-page websites with ease. It’s an ideal pick for personal projects or single-event promotions. Beaver Builder, known for its robust Wordpress integration, empowers users to build any type of website with its intuitive drag-and-drop interface. Lastly, Instapage stands tall, especially for marketers looking to optimize conversions with tailored landing pages. It’s not just about looks; Instapage focuses on features that decrease costs and drive up conversion rates, ensuring each landing page is an experience that fosters brand trust and customer loyalty. Together, these three platforms form a competitive trio in the realm of landing page creation.

Round One - Features and Functionality Face-Off

Template Diversity and User-Friendliness Comparison

In the first round, we dissect the templates and ease of use offered by each contender. Carrd leads with its clean, minimalist templates that are effortlessly customizable, making it easy for anyone to create a stunning one-page site, even without design skills. Beaver Builder shines with its extensive variety of layouts and responsive templates, complemented by its WordPress theme flexibility. This makes it a preferred choice for users already embedded in the Wordpress ecosystem. Instapage, however, takes the crown with its vast library of conversion-optimized templates tailored for specific marketing goals. The templates are not just pretty; they’re designed to ensure maximum engagement and conversions. Plus, Instapage’s drag-and-drop editor is user-friendly, making customization straightforward without sacrificing power or functionality. Overall, this round highlights the strengths of each platform, with Instapage emerging as the clear favorite for marketers focused on results.

Instapage: The Pinnacle of Customization and Conversion Tools

Instapage isn't just a landing page builder; it's a marketing partner dedicated to your success. Its unmatched customization features allow businesses to create tailored experiences that ensure relevance to their audience. With intuitive A/B testing tools, detailed analytics, and integrations with major marketing platforms, Instapage empowers marketers to reduce costs by identifying what works best for their campaigns. The emphasis on delivering pertinent landing page experiences fosters brand trust, enhances customer loyalty, and drives up conversion rates. Unlike its competitors, Instapage is specifically designed with marketers in mind, offering purpose-built tools that transform a simple page into a powerful lead generation machine. With everything from heatmaps to conversion analytics, Instapage goes beyond basic page creation, thrusting your marketing efforts into the spotlight.

Round Two - Speed and Performance Showdown

Let’s shift gears and talk speed – a critical factor in user experience. Imagine stepping into your favorite café only to find a massive line. Frustrating, right? The same principle applies to landing pages. Slow loading times can turn potential customers away faster than a barista running out of coffee. Carrd prides itself on its speedy performance, often comparing favorably in test results thanks to its lightweight construction, optimal for simple sites. Beaver Builder, while more resource-intensive, offers a great experience when configured correctly, ensuring WordPress sites load effectively. Instapage, however, stands out with its commitment to performance. Its landing pages are specifically optimized for speed, meaning users experience minimal waiting times. Given the significance of speed in conversion optimization, Instapage not only meets but exceeds expectations, helping ensure that potential customers stay engaged and informed.

Instapage Strengths in Speed and Performance

  1. Optimized hosting that accelerates load times.
  2. Utilizes AMP technology for lightning-fast mobile pages.
  3. Highly responsive templates that adapt without lag.
  4. Comprehensive performance analytics to assess page speed.

Carrd Strengths in Speed and Performance

  1. Lightweight pages that load quickly for single-site projects.
  2. Efficient back-end operations minimizing server load.
  3. Responsive design ensuring speed across devices.

Beaver Builder Strengths in Speed and Performance

  1. Includes caching options to enhance performance.
  2. Offers optimization settings for faster load times.
  3. Responsive layouts that perform well on desktops and mobiles.
  4. Ability to integrate with various speed-enhancing plugins.

In this second round, it’s evident that speed and performance play a vital role in user experience. While Carrd and Beaver Builder both shine in certain areas, Instapage emerges as the overall leader, demonstrating significant advantages that can directly influence conversion rates. Speed boosts visitor retention and engagement, making Instapage a pivotal platform in driving marketing success.

Round Three - User Experience and Learning Curve

User experience is essential when selecting a landing page builder. All three platforms strive to be user-friendly, catering to both novices and experienced users. Carrd shines in simplicity, allowing users to create their desired page with minimal effort and a steeper learning curve. Beaver Builder, while robust, can be slightly overwhelming at first due to its extensive features. However, once users gain familiarity, it becomes an incredibly powerful tool. Instapage sits comfortably in between; its smooth onboarding process and intuitive interface help newcomers feel confident immediately. The wealth of resources, tutorials, and customer support ensures users, regardless of skill level, can quickly learn the ropes. This round underscores how each platform caters to different user backgrounds while emphasizing the importance of an encouraging start.

Round Four - Support: The Trusty Sidekicks

In the world of online tools, customer support can often feel like a hero in disguise, swooping in to resolve issues before they turn into full-blown disasters. Support for Carrd is primarily limited to documentation, which, while solid, may leave users longing for immediate assistance. Beaver Builder excels with a vibrant community and extensive forums, offering users a multitude of resources to turn to for help. Instapage stands out with its robust customer service options, including chat support, email, and extensive documentation. This multifaceted approach ensures that users receive timely assistance, regardless of their preferred method of communication. No one likes feeling stuck, and having a dependable support team is essential in maintaining a user’s confidence.

Round Five - Pricing Insights and Value for Money

As we explore pricing structures, the ultimate goal is to aid readers in identifying which platform offers the best value aligned to their unique needs. Carrd starts with a free plan, making it accessible for individual projects but with limitations on features. Its paid plans are attractively priced for users who need more capabilities. Beaver Builder provides a one-time license for a lifetime of use, which can be a cost-effective choice for WordPress users. However, some may find it slightly pricier relative to the features offered. On the other hand, Instapage’s price point may be higher than the other two; however, the investment reflects a tool specifically engineered for those serious about optimizing conversion rates and landing page performance. The extensive features and support provided validate the higher price tag, making it an ideal choice for serious marketers.

Ultimately, the right choice among these three platforms depends on your unique needs and goals. Every tool has distinct strengths and weaknesses, so think about what you value most in a landing page builder. Whether it’s user-friendliness, speed, or advanced customization tools, there’s an option tailored for you. Consider taking Instapage for a spin with a free trial or demo to see firsthand how it can empower your marketing efforts and drive conversions like never before.

FAQs

Try the most advanced landing page platform today