How Canva vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Canva and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Canva vs. Act-On – Which One Should You Choose?
Choosing a landing page builder can feel like assembling your very own marketing superhero team. Just like each hero has unique powers to save the day, Instapage, Canva, and Act-On all boast features designed to optimize online campaigns. This article will break down their strengths and weaknesses while addressing the needs of modern marketers. Whether you're a startup seeking cost-effective solutions or an established brand looking to enhance customer trust, understanding these platforms will lead you to make an informed decision. Let’s dive in and explore who among these contenders reigns supreme in the world of landing page creation!
Meet the Contenders: Instapage, Canva, and Act-On
Each platform brings its own flair to the table. Instapage is lauded for its robust landing page capabilities, perfect for scale-focused teams. Canva is a strong contender, known for its vibrant design tools that cater to visually-driven marketers. Act-On, on the other hand, excels with its comprehensive marketing automation features, targeting those who need an all-in-one solution. In this friendly rivalry, each tool competes for the attention of marketers who require specific functionalities, making the decision a nuanced one.
Round One - Feature Showdown: What Do They Offer?
Template Selection and User-Friendly Interfaces
When it comes to template variety, Instapage shines with its extensive collection, allowing marketers to craft pages tailored to their specific needs. The platform provides an array of conversion-optimized templates that are easy to customize, ensuring that users can create compelling landing pages quickly. Canva, while primarily a design tool, offers some landing page templates. However, its focus is less on optimization and more on aesthetics. Act-On offers templates within its marketing automation suite, but it may not match the customization options that Instapage delivers. Overall, Instapage stands out in this category for its unique balance of user-friendliness and effectiveness in creating high-converting pages.
Instapage: Your Partner in Success with Unmatched Customization
Instapage is more than just a landing page builder; it’s a valuable partner for marketers. With its unmatched customization options, Instapage enables users to create highly tailored experiences that resonate with their audience. Features such as A/B testing allow marketers to refine their messaging and design to maximize conversion rates. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. With a focus on optimization, it positions itself as the go-to tool for serious marketers looking to drive results.
Round Two - Speed and Performance: Who’s the Fastest?
Just like waiting for a delicious cup of coffee, slow-loading landing pages can leave users feeling frustrated. Optimizing speed is crucial for any landing page builder, and all three platforms have different approaches. Instapage prioritizes fast loading times, ensuring that users do not abandon pages due to delays, which can affect overall conversion rates. The platform uses advanced technology to minimize loading time, making it a preferred option for high-traffic campaigns.
Instapage Advantages:
- Utilizes AMP (Accelerated Mobile Pages) for instant loading on mobile devices
- Provides custom caching options to enhance performance
- Advanced analytics to track load time and user interaction
- Seamless integration with other marketing tools to streamline performance
Canva Advantages:
- Generates fast-loading static designs for straightforward pages
- Intuitive design interface that allows quick adjustments
- Integrates with social media for direct publishing and sharing
Act-On Advantages:
- Utilizes robust back-end support for optimized resource use
- Facilitates quick retrieval of stored templates, minimizing load time
- Offers detailed performance metrics to track page efficiency
- Includes multi-channel campaigns that can lead to varied traffic sources
In conclusion, while all three platforms demonstrate speed and performance, Instapage emerges as a leader, particularly for marketers focused on conversion optimization. Its technology and features minimize latency, leading to better user experiences and higher conversions.
Round Three - Usability and Learning Journey
Both newcomers and seasoned marketers will find welcoming interfaces within these platforms. Instapage offers a user-friendly design that allows for easy navigation and functionality. Canva takes a creative approach, engaging users with a drag-and-drop interface that encourages experimentation. Act-On has a steeper learning curve due to its comprehensive offerings, but it compensates with extensive resources and support for users striving to master its platform. Ultimately, regardless of your starting point, each tool supports users on their journey to becoming landing page experts.
Round Four - The Support Squad: Having Your Back
Every great team needs reliable support, and each platform offers various assistance channels. Instapage provides chat, email, and a comprehensive resource library, making help easily accessible. Canva offers a vibrant community and support documentation that encourages user interaction. Act-On combines traditional support options with a strong emphasis on community-driven resources, allowing for shared knowledge among users. Each platform’s support squad stands ready to assist, ensuring users are never left alone in their journey.
Round Five - Pricing and Plans: Finding the Best Fit for You
Understanding pricing structures is essential for any marketer. Instapage offers flexible pricing plans geared towards different user needs, making it an attractive option for agencies and enterprises alike. Canva has a competitive pricing model primarily aimed at creatives, while Act-On tends to position itself at a higher price point due to its broader marketing functionalities. A strategic approach to evaluating these options will help users identify which platform aligns best with their budget and needs.
In wrapping up this friendly showdown, it's clear that while each platform boasts unique strengths, your ultimate decision will hinge upon your specific needs. Whether your focus is on template variety, usability, or budget constraints, one of these tools will fit the bill. We encourage readers to explore Instapage with its free trial, experiencing firsthand how it can amplify their landing page strategy and lead to improved conversions.
