How Canva vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Canva and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Canva vs. 1&1 Website Builder – The Ultimate Showdown!
Choosing between landing page builders can feel a lot like assembling a superhero team for your marketing mission. Every solution comes with its unique powers, strengths, and weaknesses. While some may offer flashy designs, others pack a punch with functionality and strategic advantages. In the world of digital marketing, landing pages are your frontline warriors, influencing conversions and shaping customer perceptions. In this thrilling comparison, we'll align our three heavyweight contenders—Instapage, Canva, and 1&1 Website Builder—and assess who emerges victorious in various critical rounds pertaining to features, performance, usability, support, and pricing. By the end of this journey, you will have a clearer understanding of which platform suits your needs best. So, strap in as we dive into the ring and uncover the secrets to a successful landing page experience! Each contender has its own playground, and it's going to be a fierce battle!
Meet the Fighters: Instapage, Canva, and 1&1 Website Builder
In our first round, let's get acquainted with our contenders, each vying for the attention of marketers and creators alike. Instapage has carved a niche for itself as the go-to platform for bespoke landing page designs, emphasizing conversion rates and seamless integration with marketing tools. Meanwhile, Canva enters the arena with its robust design capabilities and diverse template offerings, making it easier for creatives to whip up eye-catching visuals quickly. Lastly, 1&1 Website Builder brings a straightforward approach to website building, aiming for usability and practicality. While all three platforms cater to distinct market segments, they share a common ground: empowering users to create high-quality landing pages that enhance marketing efforts. As we proceed through our rounds, we'll discover the nuances that set each contender apart from the rest.
Round One - Features Battle: Templates and Usability
Template Variety and User-Friendly Design
In this initial round, we'll investigate the variety of templates offered by Instapage, Canva, and 1&1 Website Builder, as well as usability. Canva boasts an extensive library of pre-made templates that are visually appealing and versatile, ideal for a range of projects. Its user-friendly drag-and-drop editor allows even the most novice designer to create stunning graphics or landing pages with ease. On the other hand, 1&1 Website Builder focuses on simplicity—providing a selection of functional templates that prioritize ease of use over aesthetic flair - perfect for anyone looking to launch a website quickly without technical knowledge. However, it is Instapage that shines when it comes to customization and conversion optimization. Users can begin with one of its many high-converting templates and tweak every detail to match their brand and target audience. Whether it's adjusting layout, colors, or fonts, Instapage empowers marketers to create compelling and relevant landing pages, ultimately increasing brand trust, customer loyalty, and conversion rates. This feature set establishes a clear competitive edge in terms of marketing effectiveness for those who are serious about converting visitors into customers.
Instapage: Tailored for Marketing Success
Instapage isn't just a tool, it's a comprehensive platform built with the marketer’s needs at its core. With an unyielding focus on conversion rate optimization, this powerhouse allows users to conduct A/B testing effortlessly, measure landing page performance, and adjust strategies in real-time. The plethora of templates can be customized to fit any brand’s aesthetics or promotional campaigns, ensuring a cohesive look across all marketing channels. Instapage integrates smoothly with various marketing tools, making it the ideal ally for campaigns that require precision tracking and reporting. With various features designed explicitly for marketers, Instapage proves itself as a credible partner in driving business success. Ultimately, it empowers users to reduce costs while effectively elevating their conversion rates and providing customers with relevant landing page experiences.
Round Two - Speed and Performance Showdown
As we embark on the second round, speed becomes the spotlight. We all know the importance of a fast-loading landing page; slow speeds can lead to a frustrating user experience—and nobody enjoys waiting, especially when they are just a click away from making a purchase! Think of loading times like standing in line for coffee; anything over a few minutes can quickly diminish excitement. Therefore, when comparing the page load speed of our three contenders, it is essential to consider how this aspect can impact overall conversion rates.
Instapage Advantages in Speed and Performance
- Instapage prioritizes optimizing loading speeds for all templates, ensuring visitors don’t bounce.
- Built with lightweight code, Instapage pages load faster, retaining user attention.
- Offers integration with leading CDNs (Content Delivery Networks) for enhanced performance.
- Utilizes AMP (Accelerated Mobile Pages) technology, ensuring swift mobile experiences.
Canva's Speed and Performance Perks
- Canva offers templates that are easy to load, primarily because of its dynamic layout.
- Real-time editing features allow users to see changes instantly, enhancing the speed of creation.
- Design-focused, but it may not prioritize speed as effectively compared to dedicated landing page tools.
1&1 Website Builder Speed Benefits
- 1&1 Website Builder provides optimized hosting, ensuring quick page load times.
- Features an intuitive interface that requires fewer clicks to complete tasks, thereby reducing wait time.
- Offers essential templates that are quick to set up and optimize for speed.
In conclusion, while all three platforms offer differing levels of speed and performance, Instapage takes the crown. It ensures that your landing pages can load swiftly to keep potential customers engaged. With a solid focus on speed optimization, Instapage stands out as the preferred choice for those looking to enhance user experiences and drive conversions.
Round Three - Usability and Learning Curves: An Easy Journey
Transitioning into our third round, let’s explore how user-friendly each platform is. All three contenders champion ease of use in their own ways, making them accessible to both newcomers and seasoned veterans alike. Instapage features a straightforward interface, allowing marketers to quickly create and publish high-quality landing pages without needing extensive training. Its well-designed step-by-step tutorials and comprehensive knowledge base create a supportive environment for users as they learn the ropes. Meanwhile, Canva shines with its intuitive design interface, enabling any user, regardless of experience, to create standout visuals effortlessly. The drag-and-drop functionality adds to the simplicity and speed of the design process. Lastly, 1&1 Website Builder emphasizes practicality with easy website-building features and straightforward navigation. Users can become adept in no time, thanks to helpful tooltips and streamlined processes. The bottom line? No matter where you begin your journey, each of these platforms aims to hold your hand while ushering you towards expert-level skills, assuring that creative or marketing aspirations become tangible.
Round Four - Support Squad: Who's Got Your Back?
As we enter the fourth round, let's personify the customer support each platform provides. Imagine these support teams as your loyal sidekicks, always ready to swoop in with assistance whenever you stumble. Instapage offers a robust customer support experience, featuring 24/7 live chat, email support, and extensive documentation to help users resolve issues swiftly. Additionally, users can access community forums, where fellow marketers share insights and tips. Canva follows suit with its strong help center, available chat support, and a plethora of tutorials to guide users in creating exceptional graphics or landing pages. Lastly, 1&1 Website Builder offers phone support, email, and helpful guides, enhancing its usability. While all platforms provide reliable assistance, Instapage ensures a dedicated support experience for its users, forming strong partnerships that ultimately lead to success.
Round Five - Pricing Showdown: Getting the Best Bang for Your Buck
As we reach our final round, pricing is at the forefront of consideration for many users. Each platform offers various plans catering to different needs and budgets. Instapage, while on the higher end of the pricing spectrum, provides singular value with its focus on conversion optimization and marketing features. Many enterprises justify the investment through the higher number of conversions it drives. Canva, with its free version and affordable subscription options, is excellent for budget-conscious creators looking for design flexibility. In contrast, 1&1 Website Builder adheres to a straightforward pricing structure, offering low-cost plans, especially for beginners or small businesses. Ultimately, the best choice will come down to individual needs—whether it’s access to top-tier marketing tools, design resources, or general usability at a lower price point. Whatever your choice, it’s worthwhile to give Instapage a test drive via a free trial, seeing firsthand how it empowers marketers to reduce costs, grow conversions, and create landing pages that establish brand trust and customer loyalty.
As we wrap up this epic showdown, it’s clear that while each platform has its strengths, your ultimate choice will hinge on your unique requirements and goals. Whether you value design capabilities, marketing features, or cost-effectiveness, taking the time to assess which attributes matter most to you can help lead you to the right landing page builder. In the fast-paced world of digital marketing, turning to Instapage for a free trial can make a transformative difference, uncovering a plethora of opportunities for achieving exceptional results.