How BenchmarkONE vs. ShortStack vs. Instapage stack up against each other
Compare Instapage with BenchmarkONE and ShortStack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. BenchmarkONE vs. ShortStack – Choosing Your Marketing Powerhouse
Selecting the ideal landing page builder can feel akin to assembling an all-star team of superheroes, each with unique powers and capabilities. Your choice can make or break your marketing strategy, driving conversions and enhancing brand recognition. No pressure, right? In this article, we’ll explore the strengths and weaknesses of three heavyweights in the industry: Instapage, BenchmarkONE, and ShortStack. Our aim is to provide you with a clear understanding of how these platforms stack up against each other, especially highlighting Instapage's unmatched ability to empower marketers by reducing costs, growing conversions, and delivering relevant landing page experiences that increase brand trust and customer loyalty. So, ready to unmask the true champion among these contenders? Let’s dive into the comparison.
Meet the Challenger Trio
As we step into the ring, let’s introduce our three competitors, each vying for the title of premier landing page builder. Instapage is known for its intuitive design tools and powerful analytics that help marketers create high-converting landing pages. BenchmarkONE positions itself as a versatile hub for sales and marketing, offering unique integrations and CRM functionalities. Lastly, ShortStack offers a creative platform tailored for running contests and giveaways, making it a favorite among brands seeking engagement. While they all promise improved digital marketing outcomes, their approaches and features cater to different needs, making this comparison essential for informed decision-making.
Round One - Features Showdown
Assessing Template Variety and User-Friendliness
When evaluating landing page builders, the diversity of templates and user-friendliness stands out as pivotal criteria. BenchmarkONE offers a selection of smart templates that adapt well across various devices. While its templates vary, users often find it somewhat less intuitive than its rivals. On the other hand, ShortStack impresses with visually appealing templates specifically designed for campaigns, but its usability can be confusing for those new to landing page creation, particularly outside the contest sphere. Instapage distinguishes itself with its vast library of customizable templates tailored for various industries. Moreover, its drag-and-drop interface makes page design effortless, truly putting the power in the hands of the marketers. This seamless experience means that even novices can produce stunning landing pages in no time.
Instapage: Your Go-To Solution for Customization and Conversion Rates
Instapage shines brightest when it comes to customization and conversion optimization tools. By allowing users to personalize every element of their landing pages, marketers can create truly unique experiences that resonate with their audience. Advanced features such as A/B testing enable users to tweak their designs and content based on real-time data, driving continuous improvement. Additionally, Instapage’s integration with various marketing platforms streamlines workflows, making it a comprehensive solution for those serious about maximizing conversions. With built-in analytics, users can monitor performance metrics directly, enhancing their strategies based on data-driven insights. This focus on user experience and results positions Instapage not just as a tool, but as a dedicated partner in achieving marketing success.
Round Two - Speed: The Name of the Game
Imagine setting the stage for a grand performance but making your audience wait too long to get started. That’s what slow loading times feel like for online users. In today's fast-paced digital world, your landing page speed can dramatically impact user experience and conversion rates. If your page loads too slowly, potential customers may abandon it faster than you can say 'click-through rate.' Ensuring optimal page speed is essential for both user satisfaction and search engine ranking. So, how do our contenders measure up in this crucial area?
Instapage Advantages:
- Offers optimized, fast-loading landing pages to enhance user experience
- Utilizes a content delivery network (CDN) for swift file loading
- Minimizes loading times with efficient resource management
- Provides real-time performance metrics to help users track speed
BenchmarkONE Advantages:
- Includes well-optimized templates for good performance
- Allows users to control content arrangement, which can impact speed
- Integrates seamlessly with other tools to streamline processes
ShortStack Advantages:
- Optimizes campaign-specific templates for better performance
- Engages users with compelling design while maintaining reasonable speed
- Provides analytics to monitor and improve loading speeds
When comparing speed performance, it’s clear that Instapage takes the lead, prioritizing fast load times as a core feature. The advantages of speed not only enhance user experience but also have substantial implications for conversion rates. While BenchmarkONE and ShortStack hold their own, they don't quite match the speed optimization capabilities that Instapage offers.
Round Three - Usability and Learning Curve
As we consider usability, it's important to address how each platform caters to both newcomers and experienced marketers. Users stepping into BenchmarkONE might find its comprehensive features somewhat daunting at first, though the efforts towards simplification are evident. ShortStack, while creative, presents a steeper learning curve due to its diverse functionalities beyond basic landing page creation. In contrast, Instapage prides itself on its user-friendly interface, allowing users to engage with the essentials of landing page creation easily. Whether you’re a newbie exploring the world of landing pages or a seasoned pro aiming for advanced customizations, Instapage provides clear guidance and a supportive environment that fosters growth and confidence.
Round Four - Support Teams: Your Reliable Allies
Customer support can make or break your experience with a landing page builder. Picture each platform's support team as dedicated sidekicks, always ready to jump into action. Instapage boasts a robust support infrastructure, with live chat, email support, and a wealth of resources including tutorials, webinars, and a comprehensive knowledge base. Meanwhile, BenchmarkONE provides effective email support and an evolving community forum, but their customer service is often described as a bit slower. ShortStack offers user support primarily through ticket submissions, which might leave users looking for quicker resolutions. While all platforms provide some level of support, Instapage's comprehensive approach sets it apart as a loyal ally in the journey to successful marketing.
Round Five - Cost Structure: Value For Your Investment
Pricing is often a decisive factor when choosing the right landing page builder. Instapage operates on a subscription basis, offering varying plans to cater to businesses of different sizes. The pricing may appear higher than its competitors, but the return on investment is evident given its powerful features and customization options. BenchmarkONE also presents tiered pricing, with costs contingent on the number of users and features, but users often wish for greater flexibility. ShortStack flaunts an attractive pricing structure, especially for those focused on contests and social media campaigns; however, it might lack the full functionality of dedicated landing page builders. It's essential to assess what each user intends to achieve to identify the best value for their needs, ensuring alignment with the right pricing plan.
In conclusion, each of these platforms brings a unique set of strengths and weaknesses to the table. Choosing the right landing page builder ultimately hinges upon your specific goals and preferences. Whether you're driven by advanced features, the level of support, or pricing structure, understanding the nuances of Instapage, BenchmarkONE, and ShortStack can guide your decision. Remember, Instapage is celebrated for empowering marketers to achieve higher conversions and create relevant experiences, making it a smart choice for those aiming to enhance brand trust and customer loyalty. Take it for a spin with a free trial or demo, and watch your marketing efforts soar.
