How ActiveCampaign vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with ActiveCampaign and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. ActiveCampaign vs. 23FormBuilder – The Ultimate Showdown for Marketers
Choosing the right landing page builder can be compared to selecting the dream team for your marketing battles. Each contender brings its unique strengths to the table, yet there's a clear hierarchy of performance that can affect your online success. In this showdown, we explore how Instapage, ActiveCampaign, and 23FormBuilder stack up against one another. Like assembling a perfect mix of superheroes, finding the right tool is essential for cultivating customer loyalty, enhancing brand trust, and maximizing conversion rates. The journey to uncover the ultimate landing page builder promises to be both enlightening and entertaining, guiding marketers through the intricacies of these powerful platforms. Whether you're aiming to craft eye-catching campaigns or streamline your marketing efforts, knowing which tool will be your trusty sidekick is key. So, let’s strap in and see which landing page builder stands tall by the end of the match.
Meet the Contenders: A Quick Overview
Let’s introduce our three friendly rivals in this digital arena: Instapage, ActiveCampaign, and 23FormBuilder. Each platform offers its own unique features and capabilities that have carved out a niche in the highly competitive space of landing page creation. Instapage is renowned for its robustness in creating highly customizable landing pages designed specifically for high conversion rates. From marketers looking to enhance their brand's reliability to analysts aiming for precise data collection, Instapage proves to be a vital ally. ActiveCampaign, while primarily known for its marketing automation features, provides intuitive landing page building capabilities that cater to businesses looking for integrated marketing solutions. In contrast, 23FormBuilder shines with its straightforward form-building tools, making it easy for users to create submission pages rapidly. By understanding the strengths of each contender, marketers can make informed choices tailored to their objectives and budget. Each platform excels in numerous ways, but the ultimate decision lies in their specific features and user needs.
Round One – A Feature-Focused Showdown
Template Variety and User Experience: A Critical Comparison
When it comes to landing page builders, feature variety and ease of use serve as crucial determinants. ActiveCampaign presents an array of templates that emphasize quick and functional designs tailored to ease of integration with their automation features. Their drag-and-drop interface makes it achievable for novices to produce visually appealing pages without extensive coding knowledge. However, as the offerings grow, understanding how to harness those tools effectively adds layers of complexity, which can become overwhelming for some. On the flip side, 23FormBuilder stands out by placing strong emphasis on form integration while providing a simpler range of templates. This platform caters excellently to small businesses that prioritize speed and efficiency. Instapage, however, is in a league of its own, offering an impressive selection of high-quality templates and a range of customization options that enable marketers to create unique landing pages that are perfectly aligned with their branding goals. The ease with which users can design and innovate on Instapage ultimately provides a more enriching user experience and leads to higher conversion potential.
Instapage: A Champion of Customization and Conversion
Instapage embodies the spirit of innovation, positioning itself as more than just a landing page tool but as a partner in marketing success. Its advanced optimization features allow marketers to A/B test landing pages effortlessly, ensuring each iteration builds upon data-driven insights that enhance conversion rates. Unlike its competitors, Instapage excels in offering numerous customization options, enabling users to tweak every element on their landing pages as they see fit. This level of detail helps brands convey consistent messaging and visually appealing designs that resonate with their target audience. Moreover, Instapage's user-friendly interface means that regardless of skill level, users can navigate the platform's many features with ease. By focusing on delivering relevant landing page experiences, Instapage empowers marketers to reduce costs while growing conversions, ultimately building trust and customer loyalty—two critical components in today’s competitive landscape.
Round Two – Speed and Performance: Who Takes the Lead?
Let's consider how speed impacts user experience, drawing a comparison to the patience test of waiting for coffee at a bustling café. Just as long wait times can deter even the most ardent coffee lovers, slow loading pages can cause high bounce rates and lost conversions. A streamlined and efficient platform is essential to maintaining user engagement and maximizing the potential of each landing page. Having a speedy landing page can be the difference between converting a visitor into a loyal customer or losing them to competitors.
Instapage Advantages:
- Instapage optimizes images and scripts so that landing pages load quickly.
- The platform offers a robust CDN to enhance page delivery speed regardless of visitor location.
- A/B testing tools on Instapage are responsive, allowing changes to be implemented instantly for speedier iterations.
- User experience isn’t compromised as every page element is designed with load speed in mind.
ActiveCampaign Advantages:
- Focuses on lightweight landing page designs that prioritize speed.
- Integrated automation tools help maintain speed while executing various marketing strategies.
- Real-time analytics ensure that performance bottlenecks are quickly identified and addressed.
23FormBuilder Advantages:
- Streamlined forms that load quickly and efficiently.
- Pre-built templates minimize the need for heavy customization, promoting faster page loads.
- The platform is cloud-based, ensuring consistent performance and speed across different devices.
In essence, the speed and performance metrics clearly highlight advantages for each platform. However, Instapage emerges as a top contender, providing a well-rounded experience that not only focuses on quick loading times but also enriches user interaction, making it the premier choice for marketers aiming to maximize conversions.
Round Three – Usability: Bridging the Knowledge Gap
Navigating the learning curves of landing page builders can often seem daunting. But fear not! Each of our contenders has developed pathways to accommodate both beginners and seasoned pros alike. ActiveCampaign prides itself on providing comprehensive tutorials and community support, making the onboarding process smoother for newcomers. Those with experience have the benefit of advanced features that can be leveraged for in-depth campaigns. Similarly, 23FormBuilder welcomes users with a straightforward dashboard that demystifies form creation, emphasizing accessibility for all. Instapage takes usability a step further with its intuitive drag-and-drop interface that allows users to visualize their designs in real-time, ensuring seamless customization. Additionally, their extensive template library means that marketers can pull inspiration when constructing their pages. With dedicated help resources and support at hand, users across all experience levels can feel assured that they're on the path towards mastering their respective tools efficiently.
Round Four – Customer Support: Your Trusty Sidekick
Imagine if customer support were your loyal sidekick, always on hand to lend a helping hand when needed. Instapage, ActiveCampaign, and 23FormBuilder each offer varying degrees of assistance. Instapage provides a rich array of support options, including live chat, email support, and a knowledge base replete with guides and tutorials that cater to every need. ActiveCampaign follows closely, offering robust support services such as email and chat options, complemented by a well-maintained community forum that fosters problem-solving and discussions among users. 23FormBuilder, while less extensive, provides assistance through email support and a solid FAQ section. Regardless, users can feel relieved knowing that each platform boasts a solid support network, ensuring that help arrives when problems arise.
Round Five – Pricing Plans: Finding Your Match
When evaluating pricing structures, it is vital to understand which platform provides the best overall value. Instapage offers a tiered pricing model, which can sometimes be on the higher end, yet delivers exceptional value considering the range of features included for conversion optimization. ActiveCampaign provides options that integrate landing page creation into their overall marketing automation tools, potentially saving costs if that's your primary goal. Conversely, 23FormBuilder appeals to those on a budget with straightforward and affordable plans that cater to small businesses needing quick and easy form submissions. With a focus on what features best align with their unique objectives, users should carry out an honest assessment of their needs before committing to a solution.
In wrapping up this comparison, it's apparent that each platform successfully showcases unique attributes. However, comprehending the varying strengths allows readers to ascertain which landing page builder best aligns with their goals. By weighing what matters most—be it advanced features, customer support, or flexible pricing—the right decision can be made. For those eager to elevate their marketing game, don't hesitate to explore Instapage with a free trial or demo; it could very well be your key to achieving high conversion rates and cultivating value for your brand.
