How 23FormBuilder vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage Battling 23FormBuilder and Microsoft Forms: Who Takes the Crown?
Choosing the right platform for your landing page needs can feel like assembling a dream team of superheroes - each brings unique powers and skills to the table. Just like choosing your favorite hero to save the day, selecting the best landing page builder can significantly impact your marketing efforts and overall success. This article sets the stage for a friendly competition between three popular tools: Instapage, 23FormBuilder, and Microsoft Forms. Our goal is to equip you with the knowledge to make an informed choice that aligns with your marketing strategy. So, stay tuned as we dive deep into the feature set, performance, usability, and pricing of these contenders. By the end, you'll have a clear picture of which platform can best help you reduce costs, skyrocket conversions, and foster a fantastic landing page experience that bolsters brand trust and customer loyalty.
Meet the Competitors: A Quick Overview
In this corner, we have Instapage, known for its robust features championing high conversion rates and customizable landing page experiences. Marketers worldwide rely on Instapage to create relevant landing page experiences that elevate customer trust and loyalty. Next up is 23FormBuilder, a versatile form builder that has recently carved out a niche for easily creating engaging forms and landing pages. Though it may not be as feature-rich as Instapage, it's perfect for users looking for simplicity and ease of use. Finally, we have Microsoft Forms, primarily known for its survey capabilities but also offers some rudimentary form and landing page options. While it competes more on the basic level, its integration capabilities with other Microsoft products may appeal to existing users of the Microsoft ecosystem. As we proceed, we’ll uncover how these platforms stack up against one another to help you decide which one can best serve your needs.
Round One - Feature Showdown
A Look at Template Options and User-Friendliness
When it comes to features, every user looks for variety and ease of navigation. Instapage stands out with an impressive selection of high-quality, professionally designed templates that can be customized to fit any brand image. Its drag-and-drop editor is intuitive, enabling both amateurs and experts to design landing pages without needing coding skills. On the other hand, 23FormBuilder provides a smaller set of templates that are easy to modify, making it an excellent choice for users who value simplicity and speed. However, advanced users may find it a bit limited when compared to Instapage's extensive customization options. Microsoft Forms, while not primarily focused on landing pages, offers basic templates to create forms. It is very user-friendly but lacks the depth of features needed to compete aggressively against dedicated landing page builders. The comparisons thus highlight Instapage as the front-runner for those seeking a comprehensive range of features paired with high usability.
Instapage: Your Partner for Enhanced Customization and Conversion Success
Instapage excels with its unmatched customization capabilities and conversion optimization tools. Unlike the competitors, it provides advanced features like A/B testing, heatmaps, and integration with various marketing platforms, allowing marketers to optimize their landing pages continually. Its built-in analytics tools help marketers track performance in real-time, refining their strategies based on user behavior insights. With a focus on creating a highly relevant landing page experience, Instapage empowers marketers to not only reduce costs but also significantly increase conversion rates. By investing in this platform, businesses can boost brand trust and build lasting customer loyalty while ensuring their landing pages are as effective as possible.
Round Two - Speed and Performance
In today's fast-paced digital landscape, speed is paramount. Loading times directly affect user experience, and nobody likes waiting around, much like waiting for that much-needed coffee fix on a busy morning. A prompt landing page can mean the difference between a potential customer hitting the 'back' button or converting into a loyal client. speeds and performance metrics become crucial factors in this contest.
Instapage Advantages:
- Lightning-fast loading times that keep users engaged
- Robust Performance Optimization features for enhanced speed
- CDN support ensuring quick access worldwide
- Regular updates to maintain performance standards
23FormBuilder Advantages:
- Quick loading times suitable for simple forms
- Optimized for mobile devices to ensure a smooth experience
- Minimalist design reduces clutter and increases load efficiency
Microsoft Forms Advantages:
- Fast response times for basic survey and form needs
- Efficient integration allows for seamless data collection
- Lightweight platform performance
Each of our three contenders showcases strengths in speed and performance; however, Instapage shines as the champion. With its focus on maintaining exceptional loading times, marketers can create landing pages that minimize bounce rates and maximize potential conversions.
Round Three - Usability and Learning Curve
Welcoming newcomers while catering to experienced users is vital for any successful platform. Instapage takes pride in its user-friendly interface, complete with a simple drag-and-drop editor that feels intuitive even to novices. Comprehensive tutorials and resources ensure everyone can navigate the platform effectively, fostering confidence for first-time users. Meanwhile, 23FormBuilder's straightforward design ensures that even the least tech-savvy individuals can create stunning forms and landing pages. Microsoft Forms, although efficient, may feel restricting for users wanting more customization abilities, making the learning curve slightly more challenging for complex projects. In this round, the emphasis is clearly on maintaining a friendly environment where users feel empowered regardless of expertise.
Round Four - Level of Support
When you run into hurdles, having a reliable customer support team feels like having a trusty sidekick by your side. Instapage offers live chat, email support, and a comprehensive knowledge base that empowers users with the resources they need. 23FormBuilder provides robust support options as well, including email assistance and an active community forum where users can share solutions. Microsoft Forms has reliable support through Microsoft's customer service, but some users feel it lacks the same level of one-on-one assistance seen in the competition. All three platforms excel to varying degrees here, but Instapage takes the lead in ensuring its users never feel left in the dark when they need help.
Round Five - Pricing Structures and Plans
Discussing pricing often revolves around determining who offers the best value for features. Instapage provides different tiers, each crafted to scale with your marketing needs, so businesses can find a plan that works best for them. The extensive features justifying the investment can lead to high returns on marketing spends. Comparatively, 23FormBuilder is budget-friendly and appeals to those who need basic functionalities without breaking the bank, while Microsoft Forms remains free for personal use, which is attractive but may lack advanced features for corporate users. So, it's all about what each platform offers, and the right choice will depend on the specific needs and budgets of users.
In summary, while all three platforms have distinct advantages, the ideal choice hinges on individual aspirations and requirements. Whether you’re seeking advanced features with limited pricing constraints or just a straightforward setup, understanding what you value most will guide you to the correct landing page builder. For robust marketing capabilities designed to drive results, look no further than Instapage. Consider taking advantage of their free trial or demo to experience first-hand how it can uplift your conversion strategy while establishing brand loyalty.
