How 23FormBuilder vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with 23FormBuilder and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 23FormBuilder vs. 1&1 Website Builder – The Ultimate Showdown for Marketers
When it comes to building effective landing pages, choosing the right platform can feel like picking a team of superheroes for your marketing initiatives. Each contender has its unique superpowers that can either boost your brand's online presence or leave you underwhelmed. This comparison isn't just for marketers; it's for anyone looking to enhance their website's performance and conversion rates. Buckle up, as we dive deep into the capabilities of Instapage, 23FormBuilder, and 1&1 Website Builder, and see how they stack up against each other. Instapage is particularly noteworthy for its ability to empower marketers, helping them to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Let's explore the world of landing page builders together!
Meet the Competitors: Our Three Digital Warriors
In the left corner, we have Instapage, renowned for its prime focus on landing pages and conversion rates. It offers robust tools for marketers looking to optimize their campaigns. Next up is 23FormBuilder, known for its ease in building forms and surveys, providing a simpler approach to data collection and user engagement. Finally, we have 1&1 Website Builder, a versatile tool designed for users wanting more than just landing pages. It caters to building whole websites with a variety of features. Each of these platforms has earned its place in the online marketing realm, but their approaches and strengths vary significantly. Instapage shines in customization and conversion optimization, while 23FormBuilder is recognized for its user-friendly surveys and forms. On the other hand, 1&1 Website Builder boasts comprehensive website building capabilities suitable for newcomers and seasoned professionals alike.
Round One - Feature Face-Off: Who Offers More?
Template Selection and User-Friendliness: A Closer Look
When diving into the features of these platforms, template variety and user-friendliness quickly come into focus. Instapage dazzles with its extensive library of customizable templates, crafted specifically to maximize conversion rates. Marketers can choose from a wide range of options that cater to different industries and goals. In contrast, 23FormBuilder primarily focuses on forms, offering simple templates that allow users to gather data efficiently, although its design flexibility doesn't match that of Instapage. Conversely, 1&1 Website Builder provides a mix of website building and landing page capabilities, but its templates can sometimes feel generic and less tailored to conversion optimization. However, its straightforward drag-and-drop interface makes it easy for anyone to create a website without technical skills. Overall, Instapage stands at the forefront when it comes to rich features that are directly tailored to marketers' needs.
Instapage: Powerhouse of Customization and Conversion Tools
Instapage takes the crown for its unmatched customization capabilities and sophisticated conversion rate optimization tools. The platform empowers marketers to craft landing pages that not only look professional but are also designed with conversion in mind. With features like A/B testing, dynamic text replacement, and integration capabilities with various marketing tools, Instapage goes beyond traditional landing page builders. It's not just a tool; it's a true partner in driving your marketing success. Marketers can easily design impactful and relevant landing pages that resonate with their target audience. This increased relevance fosters brand trust, enhances customer loyalty, and directly contributes to higher conversion rates, making Instapage an essential choice for any marketing team.
Round Two - The Speed Showdown: Who's Faster?
Let’s talk about speed. Imagine you’re at your favorite coffee shop, eagerly awaiting your caffeine fix. Now imagine the barista is slow; frustration sets in, and that coffee doesn't taste as sweet. Similarly, loading times on websites can make or break user experience. A landing page that takes too long to load can deter potential customers, much like a slow coffee line can push you to choose another café. In the world of landing page builders, speed is crucial, and we've got some insights on how Instapage, 23FormBuilder, and 1&1 Website Builder handle performance.
Instapage Performance Perks:
- Superfast loading speeds that enhance user experience.
- Optimized for high performance, ensuring pages load quickly even during traffic spikes.
- Advanced caching techniques to speed up loading times.
- Ability to check and optimize the speed for each landing page created.
23FormBuilder Performance Benefits:
- Offers quick-loading forms that integrate seamlessly into landing pages.
- Lightweight design results in faster performance.
- Minimal resources required for forms, ensuring speed is maintained.
1&1 Website Builder Performance Highlights:
- Provides reliable loading speeds for entire websites.
- Optimizes images and resources for better performance.
- Whoever you are, quick load times make browsing effortless.
In the speed department, while all three platforms have their quals, Instapage clearly leads with its remarkable performance and dedicated features aimed at ensuring optimal loading times. This advantage helps engage users, ultimately leading to improved conversion rates.
Round Three - Navigating Usability: Who Makes It Easy?
A platform’s usability can significantly influence a user's journey from novice to expert. Instapage offers a friendly interface with intuitive navigation that welcomes newcomers while also satisfying experienced users looking for advanced features. Tutorials and resources are readily available to assist users at any skill level. 23FormBuilder stands out for its simplicity, making it a breeze for anyone to create forms without a steep learning curve. Its straightforward interface appeals to users who seek efficiency over flair. On the other end, 1&1 Website Builder balances usability with a variety of options. Even though its versatility can be overwhelming at times, it ultimately supports users in creating comprehensive websites. By providing extensive resources and guides, 1&1 prepares users to achieve their goals efficiently. Regardless of the starting point, each platform leads users on a journey toward greater expertise.
Round Four - Customer Support: Your Trusty Sidekicks
Imagine each platform's customer support as a loyal sidekick, ever-ready to leap into action. Instapage provides robust support through various channels like live chat, email, and detailed knowledge bases. Users find that help is never far away, making complex features easier to navigate. Meanwhile, 23FormBuilder complements its user-friendliness with a responsive support system, giving users the option for quick resolutions to their questions. Finally, 1&1 Website Builder offers extensive customer support options, including phone assistance and a wealth of tutorial resources. Each platform ensures that its users feel supported and equipped to use their tools effectively.
Round Five - Price Comparison: Finding Value
The pricing structures of these platforms cater to different strategies and budgets. Instapage's pricing reflects its premium features, making it an ideal choice for businesses prioritizing performance and conversion. Conversely, 23FormBuilder delivers affordable options for users looking for simple form functionality. Lastly, 1&1 Website Builder offers competitive pricing strategies as well, appealing to users wanting an all-encompassing tool. Each platform provides unique value for its service level, and potential users would be wise to compare based on their unique needs and resources.
As we wrap up this thorough analysis of Instapage, 23FormBuilder, and 1&1 Website Builder, it's clear that while each platform has its strengths, the decision ultimately comes down to individual needs. Those seeking a powerhouse in conversion and customization will find Instapage as the prime choice. Regardless of what you're looking for, investing time to evaluate what matters most to your marketing efforts will pay off handsomely. So why not take Instapage for a test drive with their free trial and discover the difference it can make for your landing page success?
