How 1&1 Website Builder vs. Mobirise vs. Instapage stack up against each other

Compare Instapage with 1&1 Website Builder and Mobirise to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from 1&1 Website Builder and Mobirise.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. 1&1 Website Builder vs. Mobirise – The Ultimate Showdown for Landing Page Builders!

Choosing the right landing page builder can feel akin to selecting a favorite superhero from comic books—each has its strengths and quirks, and they all aim to save your marketing efforts. In the vast digital world, landing pages play a crucial role in engaging visitors and converting them into loyal customers. With numerous options available, it can be challenging to determine which platform is best suited for your needs. The good news is that we've narrowed down the competition to three strong candidates: Instapage, 1&1 Website Builder, and Mobirise. This will not only help clarify the strengths of each but also guide you in choosing a platform that truly aligns with your marketing strategies and goals. By diving into their capabilities side by side, you'll discover how these builders can empower you to reduce costs, optimize conversions, and ensure your online presence increases brand trust and customer loyalty effectively. Grab a cup of coffee, and let’s embark on this illuminating journey through the world of landing page builders!

Meet the Challengers: Instapage, 1&1 Website Builder, and Mobirise

In the blue corner, we have Instapage, a robust platform celebrated for its emphasis on customized landing pages tailored for enhanced conversions. Marketers love it for the way it streamlines the creation process while offering extensive options to fine-tune every detail. Facing off against it in the red corner is 1&1 Website Builder, famed for its user-friendly design interface and all-in-one package that combines website building with hosting solutions. Finally, in the green corner, we have Mobirise, which has gained a reputation for its offline building capabilities, allowing users to create responsive and visually striking pages without needing an internet connection. Each contender brings something unique to the arena, boasting distinct features that cater to various user needs and goals. Our task is to critically evaluate how each of these platforms stacks up against the others, particularly Instapage, which empowers marketers to optimize their outcomes. Together, we'll explore their strengths and weaknesses, embarking on a quest to find the ideal landing page builder for your marketing objectives.

Feature Showdown: Which Platform Packs the Most Punch?

Template Variety and User Experience: The Key Ingredients

Let’s kick off our comparison by diving into the feature sets of each platform, starting with template variety and ease of use. 1&1 Website Builder stands out for its intuitive drag-and-drop interface, which is perfect for newcomers who might feel overwhelmed by complex systems. It offers a healthy selection of pre-made templates, allowing users to customize their sites without having to start from scratch. However, the downside lies in the limited customization options, restricting more experienced users from fully expressing their creativity. On the other hand, Mobirise shines in this area with numerous blocks and templates that cater to a wide range of styles and industries. This platform is particularly enticing for users who prefer flexibility and visual appeal in their designs. Yet, users need to familiarize themselves with its offline capabilities, which can require a learning curve. Meanwhile, Instapage snags the crown for its unmatched customization abilities, featuring an incredible library of templates and layouts designed specifically for high conversions. With its user-friendly interface, marketers can quickly create stunning landing pages that resonate with their target audience while enjoying an array of analytics tools to track performance. This combination fosters an environment where marketers can craft relevant and engaging pages that boost trust and improve customer loyalty.

Instapage: The Master of Customization and Conversion Techniques

Instapage distinguishes itself as the ultimate landing page tool by focusing on customization and conversion optimization. It empowers marketers to design tailored landing pages that provide a unique experience, which not only enhances their appeal but drives engagement and conversions. With features like A/B testing and dynamic text replacement, users can ensure that every visitor sees content that resonates with their specific needs, which can significantly impact conversion rates. Additionally, Instapage is equipped with integration options for popular marketing tools, facilitating seamless workflows that lead to improved outcomes. Its ability to deliver relevant landing page experiences boosts brand trust and fosters customer loyalty, making it an essential asset for marketers who strive for success in their campaigns. By prioritizing these aspects, Instapage enables users to step beyond traditional marketing tactics, embracing a data-driven approach that translates to tangible results. It proves itself as more than just a tool—it's a partner in achieving marketing goals.

Speed and Performance: Who’s Fast Off the Blocks?

Now, let’s shift our attention to a crucial factor: speed and performance. Imagine entering your favorite café, eagerly anticipating a delicious drink, only to find a long queue that tests your patience. Just like a slow coffee shop can ruin an otherwise great day, equally, slow loading times on landing pages can seriously deter potential customers. As we dissect the performance aspects of these three contenders, it's evident that speed can make or break user experience. In digital marketing, we understand that quicker load times translate to higher engagement and better conversions. So, how do Instapage, 1&1 Website Builder, and Mobirise measure up in this respect?

Instapage: Speed and Performance Advantages

  1. Optimized for rapid loading times with a focus on performance.
  2. Utilizes a global content delivery network (CDN) for enhanced speed.
  3. Mobile optimization ensures lightning-fast experiences on all devices.
  4. Offers performance insights and recommendations for continuous improvement

1&1 Website Builder: Performance Highlights

  1. Fast initial setup process with built-in hosting services.
  2. Responsive designs adapt well to mobile devices, enhancing speed.
  3. Decent performance scores but can improve on load times.

Mobirise: Performance Perks

  1. Ability to create lightweight pages without excessive plugins.
  2. Offline capabilities reduce reliance on internet speed.
  3. Custom code options may allow optimizations for faster load times.

In concluding this round, it’s apparent that Instapage takes the lead with its focused approach on speed and performance, ensuring that your landing pages load quickly and efficiently. While 1&1 Website Builder and Mobirise offer their unique benefits, they may not match Instapage's streamlined performance, vital for marketers seeking to improve conversion rates and deliver excellent user experiences.

Usability and Learning Curve: A User-Friendly Experience

When evaluating usability and learning curves, it's essential to consider how each platform accommodates both newcomers and seasoned experts. A friendly, intuitively designed interface can significantly impact user satisfaction. In this regard, 1&1 Website Builder excels with its straightforward drag-and-drop system, making it incredibly approachable for those just starting their online journey. Mobirise matches this ease of use with its visual editing options, allowing rapid construction of websites without drowning users in jargon. However, slowly navigating through its blocks can pose challenges for some. Conversely, Instapage presents a slightly steeper learning curve initially, but it quickly rewards users with powerful tools that enable them to create incredibly optimized and customized pages. Once familiarized, users can leverage its automated workflows and robust analytics to streamline their marketing efforts further. Overall, while each platform provides a welcoming environment, Instapage, through its exceptional feature set and ongoing support resources, continues to empower users toward achieving expert status in landing page creation.

The Support Team: Your Reliable Allies

Customer support is like the loyal sidekick every platform needs, always ready to swoop in and assist when challenges arise. In this round, we’ll evaluate the support options available for each contender. Instapage’s customer service shines with comprehensive resources, including live chat, email support, and extensive documentation. This enables users to quickly resolve issues and get back to focusing on their marketing goals. 1&1 Website Builder also provides robust support, featuring tutorials, FAQs, and a dedicated help center. However, users may have to navigate through several steps to reach live assistance. Mobirise, while lacking 24/7 live support, offers a dedicated community forum where users can share insights and seek help. Each platform has its unique approach to support, but Instapage's commitment to ensuring user satisfaction is particularly commendable.

Pricing and Value: What’s the Cost of Success?

When it comes to pricing, understanding the value each platform offers in relation to its features is vital. Instapage, while generally positioned at a higher price point, justifies its cost through premium capabilities, especially for marketers committed to optimizing conversions. It also provides a free trial to explore its offerings without commitment. In comparison, 1&1 Website Builder's competitive pricing caters well to startups and small businesses, offering a value-packed solution that combines website building and hosting. Mobirise, on the flip side, has a flexible pricing structure that allows users to create and host websites at lower costs, albeit with some limitations on advanced features. The right choice ultimately hinges on users’ unique needs and marketing objective—are they seeking a rich feature set or a more budget-friendly option?

In summary, all three landing page builders bring their advantages to the table, and the choice largely depends on individual requirements and objectives. While 1&1 Website Builder and Mobirise have their merits, Instapage emerges as a frontrunner for those serious about boosting conversions and delivering tailored experiences. Take the opportunity to explore Instapage with its free trial or demo and witness its powerful capabilities firsthand. When selecting your ideal landing page builder, consider what aspects matter most to you: features, support, pricing, or usability. The best platform is one that aligns with your goals and provides the tools you need to thrive.

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