How 1&1 Website Builder vs. Eloqua vs. Instapage stack up against each other
Compare Instapage with 1&1 Website Builder and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. 1&1 Website Builder vs. Eloqua – Which One is the Champion of Landing Page Creation?
Choosing a landing page builder is akin to assembling your ultimate marketing dream team. Each tool, like a superhero, brings its unique strengths and abilities to the table. Instapage, 1&1 Website Builder, and Eloqua are the contenders in the arena, each vying for the title of the best landing page creator. This comparison aims to uncover who comes out on top in terms of features, usability, support, and pricing. As we dissect each platform, we'll also highlight how Instapage empowers marketers to reduce costs while growing conversions, ultimately fostering brand trust and customer loyalty. So grab a metaphorical popcorn and settle in for this showdown. We promise it will be both informative and entertaining as we explore the world of landing page optimization.
Meet the Contestants
In one corner, we have Instapage, a powerhouse known for its sophisticated landing page customization capabilities and conversion optimization tools. Marketers love its dynamic features that not only enhance user experience but also ensure maximum conversion rates. In the opposite corner, 1&1 Website Builder presents itself as an easy-to-use platform that caters to beginners with its straightforward interface and a decent range of templates. Finally, we have Eloqua, which is recognized for its robust marketing automation features, primarily targeting enterprises that need integrated solutions for complex campaigns. Each tool has carved out its space in the crowded field of digital marketing, ready to fight for your attention and commitment. The competition is fierce, and figuring out the best pick for your needs is crucial for your marketing success.
Round One - Feature Showcase
Template Options and User Experience
When it boils down to features, the spotlight often shines on template variety and ease of use. Instapage provides an extensive collection of high-converting templates that are fully customizable, enabling marketers to create unique landing pages that align with their branding. This level of customization ensures that every landing page hosted on Instapage is not only visually appealing but also optimized for conversion. In contrast, 1&1 Website Builder offers a selection of templates, but they tend to be less adaptable, which might be a sticking point for businesses desiring personalized design elements. Eloqua, while not exclusively a landing page builder, does offer templates integrated with its marketing automation features. However, its learning curve can be steep for newcomers. Therefore, when considering templates and usability, Instapage positions itself as the clear frontrunner, making it easier for marketers to build bespoke landing page experiences.
Instapage: Your Partner in Optimized Success
Instapage isn't just a landing page builder; it is a strategic partner for marketers aiming to achieve their business objectives. With its advanced customization tools, users can tailor landing pages with precision, ensuring alignment with marketing campaigns and brand identity. Features like A/B testing, analytics, and seamless integration with various marketing tools make it an unparalleled choice for optimizing conversion rates. Instapage empowers marketers to not only reduce operational costs but also enhance the relevancy of landing page experiences. This results in improved brand trust and heightened customer loyalty, thus making Instapage an essential companion in any marketing toolkit.
Round Two - Performance and Speed
Speed is the silent hero of user experience, where lagging load times can send potential customers packing. Imagine the frustration of waiting for a pitch-perfect coffee to brew, only to have it ruined by a delay at the register. Likewise, slow-loading landing pages can hamper your conversion rate and user satisfaction. Therefore, it's essential to assess how each of our contenders fares in terms of speed and performance, as this can significantly affect marketing outcomes.
Instapage Advantages:
- Fast loading times that ensure optimal user experiences.
- A streamlined codebase for maximum performance.
- Robust infrastructure with a content delivery network for better global reach.
- Regular updates to keep performance at its peak.
1&1 Website Builder Advantages:
- Simple designs that load relatively quickly.
- User-friendly interface contributing to straightforward site navigation.
- Decent uptime maintained with good reliability.
Eloqua Advantages:
- Integrated with powerful analytics for performance tracking.
- Optimized for heavy traffic due to enterprise-scale features.
- Built with strong automation capabilities that enhance load efficiency.
- Regular updates and maintenance ensure continued performance.
In concluding this round, while each contender has strengths, it seems Instapage takes the crown with its unparalleled speed and reliability in delivering quick-loading landing pages. This attribute alone makes it a preferred choice for marketers eager to capitalize on every potential lead.
Round Three - User-Friendliness and Learning Curve
User-friendliness is crucial in landing page builders, particularly for those who may not have extensive technical skills. In this category, all three platforms strive to meet varying degrees of user experience. 1&1 Website Builder prides itself on its beginner-friendly interface designed for ease of use; even those new to website creation can become proficient quickly. Conversely, while Instapage is designed with an intuitive user experience in mind, some features, especially advanced customization options, may require a little bit of time to master. Eloqua, while offering a plethora of powerful features, might overwhelm new users with its complex navigation and features, necessitating a steeper learning curve. However, for those willing to invest the time, the end results can be well worth the effort. Therefore, in terms of accessibility and support for all users, 1&1 Website Builder emerges as the most beginner-friendly option, while Instapage serves as the ideal choice for those ready to invest in conversion optimization.
Round Four - Customer Support Team
Customer support can be a defining factor when selecting a landing page builder. Think of this support team as a dedicated sidekick always on standby, ready to help. Instapage offers a robust support system with 24/7 availability through live chat and email. Moreover, extensive documentation and community resources contribute to user satisfaction. Conversely, 1&1 Website Builder provides a comprehensive support mechanism, though its customer service has received mixed reviews, especially regarding response times. On the other hand, Eloqua offers various support channels, including phone and chat assistance, which can be a game-changer for users navigating the complexities of their platform. Their detailed knowledge base is also a great asset for users looking to troubleshoot issues independently. In this round, Instapage stands out for its unwavering commitment to customer satisfaction and availability, making it a reliable choice for those who prioritize support.
Final Round - Pricing Strategies and Value
The final battleground in our competition revolves around pricing and plans, guiding potential users in making a financially sound choice. Instapage operates on a subscription model, offering various tiers based on features; while it may be considered higher-priced, the value gained from premium conversion tools can justify the cost for businesses focused on results. 1&1 Website Builder offers affordable plans, making it accessible for budget-conscious users, especially those with simpler needs. In contrast, Eloqua comes with a premium price tag, aligning with its feature-rich offerings targeted at larger enterprises. Choosing the right platform depends on users' unique needs and budget constraints. Those looking for advanced tools and support may find the investment in Instapage worthwhile.
In closing, while all three platforms have distinct advantages, determining the right fit hinges upon individual requirements. Instapage emerges as the best option for marketers focused on higher conversions, offering vast customization and support that lead to increased customer loyalty. We encourage readers to consider their specific goals, evaluate the features that matter most, and give Instapage a try through its free trial or demo to experience the difference firsthand.
