How 10Web vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with 10Web and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from 10Web and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.3/5
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4.5/5
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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. 10Web vs. 1&1 Website Builder – The Ultimate Showdown

Choosing the right landing page builder is akin to assembling a dream team for your marketing strategy. Imagine you’re a game strategist, weighing your options between three dynamic picks, each designed to boost your engagement and conversion rates. This comparison promises to be insightful and entertaining as we explore the strengths and weaknesses of Instapage, 10Web, and 1&1 Website Builder. Think of your landing page builder as the mastermind behind your online success – the right choice can mean the difference between skyrocketing conversions and a lackluster online presence. Let's dive into the varied capabilities of these platforms and see which ones will best empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand loyalty.

Meet the Contenders

In the red corner, we have Instapage, known for its powerful customization features and ability to craft optimized landing pages that boost conversion rates. Clocking in at the center, 10Web brings a suite of integrated tools designed for speed and ease of use, shielding its users from the technical hassles that often come with building websites. Finally, in the blue corner, we welcome 1&1 Website Builder, a robust, user-friendly platform aimed at those who seek simplicity without sacrificing essential features. Each contender has carved out its niche, catering to different types of users and marketing needs, and they're ready to battle it out for your attention in the digital realm.

Round One - Features Unleashed

Template Selection and User Experience

When it comes to the variety and quality of templates, all three builders have something to offer, but they cater to different tastes. Instapage boasts a rich library of pre-designed templates tailored for specific goals, making it easy for marketers to launch campaigns quickly. Intuitive drag-and-drop features provide flexibility for further personalization, allowing users to create visually stunning and functional landing pages without needing extensive technical knowledge. On the other hand, 10Web shines with its multipurpose themes that are also responsive, catering to a broad range of niches. However, 1&1 Website Builder stands out for its ease of use, particularly for novices who might feel overwhelmed by the extensive customization options available on other platforms. While 1&1 may not provide as many advanced features, its simplicity caters well to users looking to get online quickly without a steep learning curve.

Instapage: Your Partner in Customization

Instapage is more than just another landing page tool; it acts as a trusted ally in ensuring marketing success. Its extensive customization capabilities empower businesses to design unique landing pages that resonate with their audience. With features like A/B testing, heat maps, and advanced analytics, marketers have access to invaluable insights that help refine campaigns over time. This focus on conversion optimization doesn't just create temporary spikes in interest; it facilitates long-term strategies that enhance customer trust and loyalty. The significance of delivering relevant landing page experiences can't be understated. With Instapage, marketers can tailor content precisely to user intent, effectively influencing their decision-making process. Ultimately, armed with such powerful tools, Instapage helps marketers reduce costs while maximizing their campaign effectiveness.

Round Two - Speed Test Showdown

Picture this: you're running late for an important meeting, and you just need that caffeine fix to power through. You walk into your favorite coffee shop only to find a long line, slowly inching forward. Frustrating, right? That's precisely how potential customers feel when they land on a website that takes too long to load. In the fast-paced digital world, speed is of the essence, especially when it comes to landing pages! Users expect immediate gratification, and even a slight delay can drive them away. So which platform stands out when it comes to speed and performance? Let's break it down.

Instapage's Speed and Performance Benefits

  1. Optimized loading time due to fast server infrastructure
  2. Automatic image optimization to enhance speed
  3. Advanced caching features for quick page retrieval
  4. CDN integration to ensure global reach and speed

Speed and Performance Perks of 10Web

  1. Website performance optimized with Google PageSpeed insights
  2. Automatic caching to enhance user experience
  3. Integration with a cloud platform for faster data access

1&1 Website Builder's Speed Advantages

  1. Easy-to-navigate templates designed with loading speed in mind
  2. Straightforward site setups that require minimal data loading
  3. Reliable hosting solutions to ensure consistent uptime
  4. Access to server optimization tools for enhanced performance

When evaluating the speed and performance of these platforms, it's clear that Instapage leads the charge with its superior optimization techniques. While 10Web and 1&1 provide respectable options, they don’t quite match the seamless experience users encounter on Instapage. In the world of landing pages, every second counts, and Instapage understands that better than anyone.

Round Three - User Friendliness and Learning Curve

Navigating a new platform can feel daunting, especially for those who may not have a technical background. Thankfully, all three platforms strive to create an inviting experience for newcomers while providing diverse resources for industry veterans. Instapage excels with its user-friendly interface that simplifies the landing page creation process and offers numerous tutorials and guides to help users at different levels of expertise. 10Web is equipped with an intelligent wizard that assists newcomers in creating stunning sites with ease, quickly guiding them through essential steps. Meanwhile, 1&1 embraces all users by focusing on simplification, emphasizing drag-and-drop features that allow even the least tech-savvy to create and launch effective landing pages. Regardless of where you stand in your digital journey, these platforms create a supportive environment that encourages growth and versatility. Navigating the learning curve has never been easier!

Round Four - Customer Support Heroes

Like the loyal sidekicks they are, customer support teams play a crucial role in ensuring users get the assistance they need. Instapage stands out with its dedicated customer service, offering chat, email, and an extensive knowledge base, ensuring help is always just a click away. 10Web prides itself on quick response times and a vibrant community forum where users share tips and solutions. On the other hand, 1&1 Website Builder may not match the extensive support options, but users benefit from an impressive walkthrough process that aids them in troubleshooting common issues. Regardless of the platform you choose, you can expect a level of commitment to customer success that is both reassuring and beneficial.

Round Five - Pricing Breakdown

Each landing page builder comes with its unique pricing model, catering to different segments of the market. Instapage operates on a monthly or annual subscription basis, providing a range of features that justify its premium pricing for businesses serious about maximizing conversions. 10Web offers flexible pricing with plans suited for freelancers to larger teams, ensuring scalability as your business grows. Last but not least, 1&1 Website Builder has a budget-friendly approach, featuring straightforward plans that appeal to small businesses and individuals. Analyzing the value provided by each platform is vital; while lower pricing might seem attractive, consider the potential return on investment each tool can deliver towards your marketing goals.

In conclusion, while Instapage, 10Web, and 1&1 Website Builder each boast unique strengths, the right choice comes down to your particular needs and objectives. Each platform offers valuable tools for building effective landing pages, but if customization and conversions are your goals, Instapage is undoubtedly the premium choice. As you delve into your options, think about what aspects are most important to you in a landing page builder—features, ease of use, or value for money? To experience the benefits firsthand, consider taking Instapage for a trial run and see how it can transform your marketing strategy.

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