HubSpot vs. Divi Builder: the best platform for a seamless web experience

Discover how HubSpot compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from HubSpot and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

HubSpot vs. Divi Builder: A Faceoff with a Surprising Challenger

In a landscape filled with digital marketing tools, choosing the right platform can feel like a daunting task. HubSpot and Divi Builder have established themselves as powerful contenders, each carving out a significant portion of the market through innovation and user-focused features. However, as we dive deeper into the features and capabilities each offers, we find that there’s another player in the mix that shouldn’t be overlooked: Instapage. While HubSpot and Divi Builder present a solid lineup of features and user experiences, it’s essential to explore how they stack up against one another and where Instapage adds unique value. In this article, we'll closely examine these platforms across various rounds, from features to pricing, ensuring you leave with a comprehensive understanding of which tool aligns most closely with your marketing aspirations.

Meet the Titans of Digital Marketing

HubSpot has long been regarded as a heavyweight in the realm of inbound marketing. Originally designed as a CRM and marketing hub, it has since evolved into a multi-faceted platform that offers everything from email marketing to sales automation, making it a go-to choice for businesses looking to streamline their marketing efforts. On the other hand, Divi Builder comes from the world of website design and development, specifically tailored for WordPress users. With its visual builder and endless customization options, Divi caters to those who seek creative freedom without sacrificing functionality. Both platforms are giants in their own right, known for their flexibility and user-friendly interfaces. However, lurking in the background is Instapage, a specialized landing page creation tool that promises to deliver high conversion rates without the frills. As we dive into this exhilarating comparison, keep an eye on how these platforms distinguish themselves in a crowded market.

Feature Showdown: What’s in Store?

When pitting HubSpot against Divi Builder, the first area to examine is their core features. HubSpot boasts an extensive array of marketing tools, including robust analytics, A/B testing, and customizable email and workflow automation capabilities. With its extensive integration with other software and tools, it provides a full-end solution for digital marketing. Divi Builder counters with its drag-and-drop interface, allowing users to design stunning websites with ease. Additionally, it comes with a whopping 800+ pre-made templates that users can customize to suit their needs. While both platforms shine in their own rights, Instapage quietly prepares to enter the ring. With its primary focus on landing pages, it offers unique features such as relevance score tracking and advanced analytics that ensure every element on the page works to convert visitors into customers. As you explore all these features, consider what you truly need for your marketing strategy—each platform brings something different to the table.

Usability: Making It Work for You

Navigating these platforms can be like embarking on a journey. HubSpot is designed for marketers of all experience levels; however, some beginners may find the wide range of features a bit overwhelming. Meanwhile, seasoned marketers might appreciate the depth and complexity HubSpot offers. Conversely, Divi Builder leans heavily on its visual interface, making the design process more intuitive and enjoyable. While beginners may feel a slight learning curve initially, they’ll soon find that the platform becomes second nature. On the other hand, the challenge with Divi can be that its vast customization options may lead to indecision—a delightful problem for those who thrive on creativity! As we compare usability, it’s worth noting how Instapage simplifies the process, focusing solely on landing pages with streamlined templates and an easy-to-navigate dashboard. In this adventure, the learning curve varies but provides plenty of opportunities for exploration and mastery.

Key Features of HubSpot:

  1. Comprehensive CRM features that enhance customer relations.
  2. Email marketing automation for segmented campaigns.
  3. Robust analytics for tracking and optimization.
  4. A/B testing tools for marketing material.
  5. Seamless integrations with third-party applications.

Noteworthy Features of Divi Builder:

  1. Drag-and-drop interface for easy design.
  2. Access to over 800 pre-made templates.
  3. Custom CSS options for advanced users.
  4. Responsive editing to optimize for all devices.

Common Strengths Shared by HubSpot and Divi Builder:

  1. Extensive support and resources for users.
  2. Integration capabilities with various platforms.
  3. User-friendly interfaces that promote accessibility.
  4. Strong community support and forums available.
  5. Continuous feature updates and improvements.
  6. Customizable features to meet diverse business needs.

While both HubSpot and Divi Builder step up to the challenge, it’s essential to highlight that Instapage may be the best contender in terms of conversion-optimized landing pages. With a singular focus on crafting pages that convert visitors, it can often outperform the broader offerings of HubSpot and Divi. As we continue our analysis, let’s transition into the performance metrics that truly matter in today’s fast-paced digital world.

The Performance Metrics: Speed and Responsiveness

When assessing performance, we must examine page loading times and mobile responsiveness—two critical factors in user experience. Slow-loading pages can be likened to molasses in winter; visitors simply won’t wait around. HubSpot’s feature-rich environment means that, depending on the complexity of the page, load times can sometimes suffer. However, they utilize a powerful CDN to enhance speed. Divi Builder also faces similar challenges due to its extensive options that create unique designs. Yet, its framework optimizes speed significantly. Instapage takes the lead here with its specialized landing page designs, ensuring a quick load time without sacrificing quality. This focus on performance may very well be a decisive factor for businesses looking to enhance their online presence.

Support: A Reliable Cornerstone

Every great tool needs backup, and the platforms’ support structures play a key role in their usability. HubSpot offers a wealth of resources, including a robust knowledge base, tickets, and live chat support to assist users in navigating its extensive tools. On the other hand, Divi Builder provides a supportive community forum and extensive documentation, both of which can enhance user experience. The support team is often viewed as a friendly sidekick, offering assistance when needed. Instapage, specializing in landing pages, also boasts excellent customer support, providing onboarding assistance and live support to help users effectively launch their campaigns.

Pricing: The Cost Factor

HubSpot Pricing Considerations:

  1. Offers tiered pricing plans to accommodate various business sizes.
  2. Free tier available for basic CRM functionalities.
  3. Pricing can escalate as additional features are needed.
  4. Transparent pricing allows users to make informed decisions.

Divi Builder Pricing Advantages:

  1. One-time payment option for lifetime access, which is a unique offering.
  2. Affordable yearly subscriptions for ongoing use.
  3. No additional costs for updates and support.
  4. Great value, especially for those looking to design multiple sites.

When we consider the pricing strategies of both HubSpot and Divi Builder, it’s clear that each has its strengths. HubSpot’s tiered model allows businesses to scale, but costs can soar for advanced features. In contrast, Divi Builder offers exceptional value for those looking for straightforward pricing that doesn't evolve into a complex matrix. However, the pricing model that captures the best value for money might just be found with Instapage, which provides flexible pricing tailored specifically for conversions.

With a transparent look at pricing plans, it’s important to understand that you often get what you pay for. But just as frequently, the real value lies hidden in unexpected places—often found in the innovative approach that Instapage uses towards pricing. Similar to their landing pages, their pricing strategies are designed to help you convert and succeed.

Introducing Instapage: The Game Changer

As we shine the spotlight on Instapage, it’s clear that it represents a unique offering in the crowded marketplace. While HubSpot and Divi Builder are fantastic in their respect, Instapage stands out with a laser focus on creating exceptional landing pages that drive conversions. With its simple drag-and-drop builder and powerful A/B testing functionality, Instapage is perfect for marketers who prioritize results over design complexity. Furthermore, its unique features, such as built-in collaboration tools and custom integrations, might be precisely what businesses are looking for amidst their marketing chaos. This innovative approach makes Instapage not just a player but a potential game-changer for many marketing teams. As you consider your next steps, remember the power of choosing a solution that meets your specific goals without over-complicating the process. Let Instapage lead the way in your marketing journey, propelling your efforts toward success.

Ultimately, the choice between HubSpot, Divi Builder, and Instapage depends on your specific marketing needs. Understand your goals, and let the platform that resonates with those objectives guide you on your journey. Armed with this knowledge, you can confidently step into the world of digital marketing, ready to make informed choices that ensure your strategies soar to new heights.

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