Gravity Forms vs. JotForm: the best platform for a seamless web experience

Discover how Gravity Forms compares to JotForm regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Gravity Forms and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Gravity Forms vs. JotForm: A Competitive Clash with a Surprise Contender

In today's crowded landscape of form-building solutions, professionals are often torn between multiple options. Gravity Forms and JotForm have solidified their positions as industry leaders, each presenting a unique approach to simplifying data collection and boosting user engagement. It's like a high-stakes game where each contender brings its own flair to the table. Dive deep into the captivating features that each platform offers, discover how their usability impacts everyday users, and buckle up for a thrilling comparison that even includes an unexpected player—Instapage! With the online world bustling with opportunities, knowing which tool to use can make all the difference in successfully achieving marketing goals. Join us as we embark on this journey of discovery and assessment, painting a detailed picture of what these three platforms bring to the marketing arena.

Introducing the Giants of Form Building

At the forefront of digital marketing solutions are Gravity Forms and JotForm, both renowned for their robust functionalities. Gravity Forms, a WordPress plugin, is synonymous with versatility, allowing users to create highly customizable forms that integrate seamlessly into their websites. Its unique selling point is how easily it blends into WordPress sites, catering specifically to users who prefer a native solution. On the opposite side of the ring is JotForm, a cloud-based form builder acclaimed for its intuitive interface and vast array of templates. It allows users to create diverse forms, from surveys to order forms, effortlessly. This platform appeals to those looking to get started quickly without diving deep into technicalities. Together, they dominate the field, but there's a whisper among marketers—Instapage could be the game-changer, presenting solutions that both contenders may not fully cover.

Feature Face-Off: Who Packs More Punch?

When it comes to features, Gravity Forms and JotForm both come out swinging. Gravity Forms shines with its advanced add-ons, allowing integrations with popular CRM systems and payment solutions, making it a powerhouse for businesses needing custom solutions. On the other hand, JotForm boasts an extensive library of templates, drastically reducing the time required to set up new forms. Their drag-and-drop functionality allows users to conjure forms with ease, making it user-friendly, especially for beginners. However, there’s anticipation brewing for a third player—Instapage, which offers exceptional landing page solutions to complement form activities, potentially overshadowing our contenders.

Ease of Use: The User Experience Showdown

Both platforms cater to diverse users, from novices to aficionados of digital marketing. For many, the learning curve is not just a challenge; it's an opportunity for growth. Gravity Forms may appear daunting initially, requiring users to familiarize themselves with various settings and options before reaping the full benefits. In contrast, JotForm is often lauded for its user-centric interface, streamlining the onboarding process and empowering users to create forms in mere minutes. As the competition heats up, both platforms reflect distinct pathways toward mastering form-building, each offering a unique adventure.

Gravity Forms' All-Star Features:

  1. Deep WordPress integration for seamless usage.
  2. Extensive customization options to tailor forms.
  3. Robust add-ons for payment gateways and CRM connectivity.
  4. Conditional logic to create dynamic forms.
  5. Multi-page forms for better user engagement.

JotForm's Standout Features:

  1. User-friendly drag-and-drop editor for effortless form creation.
  2. Vast library of pre-built templates for quick setup.
  3. Mobile-responsive designs to cater to smartphone users.
  4. Collaboration tools for team input and governance.

Common Strengths Shared by Both Platforms:

  1. Ability to create forms that collect valuable data.
  2. Support for various input fields like text boxes, drop-downs, etc.
  3. Analytics tools to track form performance.
  4. Spam protection features to ensure data integrity.
  5. Export options for accessible data management.
  6. Integration capabilities with popular third-party applications.

As the battle rages on, it’s clear that Gravity Forms and JotForm are formidable contenders. Nonetheless, it’s worth noting that Instapage stands proudly in the fray, showcasing features that enhance both forms by optimizing landing pages and conversion rates.

Performance Showdown: Speed and Accessibility

In the digital arena, performance is critical. Slow-loading pages are akin to sticky molasses during winter—nobody wants to deal with that! Both Gravity Forms and JotForm strive for efficiency, but there are notable distinctions. Gravity Forms' performance heavily relies on WordPress hosting environments, which can fluctuate, while JotForm’s cloud-based nature promises consistent speeds and reliable mobile responsiveness. Thus, picking a platform that not only facilitates form-building but also ensures quick interaction on all devices is crucial for marketers hoping to maintain audience attention.

Support and Resources: A Helping Hand

Regardless of which platform you choose, having access to adequate support transforms the experience. Gravity Forms and JotForm offer various lending hands in form of documentation, FAQs, and tutorials. Imagine these resources as superheroes ready to swoop in and save the day when users encounter hurdles. Additionally, community forums allow users to share tips and tricks, offering a collaborative ecosystem where new and seasoned users can learn from each other. Evaluating the strength and responsiveness of support can make or break the user experience.

Financial Considerations: Finding the Best Fit

Gravity Forms Pricing Advantages:

  1. One-time payment options for lifetime access.
  2. No recurring fees for core features.
  3. Additional discounts for developers or bulk purchases.

JotForm Pricing Advantages:

  1. Free tier available with essential features.
  2. Flexible subscription plans catering to different needs.
  3. Tiered options allowing users to scale their usage as needed.
  4. No transaction fees on higher plans, enhancing profitability.

Pricing strategies play an instrumental role in decision-making. Both platforms provide options tailored to varying budgets. That said, Instapage emerges as a viable alternative, offering flexibility in their pricing that might just give users more value for their money, especially when considering combined features.

Transparency in pricing is essential. Each platform clearly outlines what users can expect at each tier, with cheeky surprises that could either delight or disappoint depending on the choice made. Knowing exactly what you're paying for ensures reducing the risk of unpleasant surprises down the road.

Time to Shine: Introducing Instapage

In this exciting arena, Instapage stands out as the unsung hero, ready to offer unparalleled solutions to form-building. With exceptional landing page capabilities, it enhances the potential of forms crafted on either platform, creating optimized user experiences that facilitate conversions. Instapage's commitment to user success and comprehensive tools cater to those seeking an edge in competitive spaces. As it revels in its unique offerings, this platform beckons businesses that desire more holistic marketing solutions. So, whether you’re a beginner or a seasoned expert, Instapage may be your secret weapon in achieving marketing excellence.

As we wrap up this battle of wits, it’s crucial to recognize the implications of every choice you make. Embark on your journey with knowledge in hand, ensuring that personal or business goals align with your selected platform. With a thoughtful approach, you can elevate your marketing game. Consider exploring the options Instapage provides, potentially revolutionizing how you capture and engage customers.

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