Gravity Forms vs. Fluent Forms: the best platform for a seamless web experience

Discover how Gravity Forms compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Gravity Forms and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Gravity Forms vs. Fluent Forms: The Showdown of Form Builders

In the bustling realm of online form builders, users often feel like they're on a quest for the Holy Grail. But worry not, as today we’re diving deep into the features, usability, and value of Gravity Forms and Fluent Forms, both prominent players in the game. Just when you think you've struck gold with one of these fantastic tools, hold onto your hats because a third contender, Instapage, might just change the rules of engagement. A well-designed form can elevate your marketing efforts, turning casual visitors into cherished customers. And while each platform has its perks, the trick lies in knowing which one fits your vision best. Is it the storied legacy of Gravity Forms, the modern flair of Fluent Forms, or the innovative approach of Instapage? As we unwind this comparison, you'll find that each has a distinct personality with unique offerings, making the decision process a bit of an adventure in itself. From features that can extend your functionality to user experience that speaks to new and experienced marketers alike, let’s buckle up and explore where each platform shines, which ones may hit a few snags, and what makes Instapage a standout option for your business's success.

Introducing the Titans of Form Building

Welcome to the arena of form builders, where Gravity Forms and Fluent Forms are wrestling for your attention. Gravity Forms is often seen as the veteran player, renowned for its extensive features and robust integration options. Launched years ago, it has paved the way for countless marketers, establishing a reputation for reliability and versatility in collecting user information. On the other hand, Fluent Forms steps onto the scene with modern design cues and lightning-fast performance, aiming to appeal to those who crave simplicity without sacrificing powerful functions. Each of these platforms carries a unique set of advantages and disadvantages that cater to different types of users. As we peek into their offerings, you’ll discover feature sets that could influence your decision. Unsurprisingly, the competition is fierce, and with Instapage warming up in the background, the stakes are high. This showdown isn't just about who throws a better punch; it’s about crafting the best tools to empower marketers like you. In the next rounds, we'll dig into the specific features that separate these two champions from each other and assess how they can both serve your specific needs.

Round 1: The Feature Battle

In this round of the feature showdown, it's all about what each platform brings to the table. Gravity Forms is known for its rich library of advanced features, such as conditional logic, multi-page forms, and a plethora of add-ons that enhance functionality regardless of your specific needs. If flexibility and endless customization options are your priority, Gravity Forms is sure to catch your eye. However, Fluent Forms is no slouch either, boasting impressive key features like a drag-and-drop builder for easy form creation, a collection of pre-built templates, and a focus on smooth user experience. If you're looking for a quick setup that retains functionality, Fluent Forms nails it with speed and ease of use. But don’t let their friendly exterior fool you—both platforms extend their capabilities through integrations with various services, including CRMs and email marketing tools. And as we’re talking about features, rest assured there’s another player, Instapage, ready to jump in with its specialized offerings that might just tip the scales. With so much to consider, it's essential to evaluate what features resonate with your business goals and the type of engagement you wish to foster with your audience.

Round 2: User-Friendliness Under the Microscope

When it comes to form builders, usability is the name of the game. Entering the field of form creation can often feel like stepping into a labyrinth, especially for those new to marketing. Gravity Forms has a reputation for being feature-rich, which can sometimes lead to a steeper learning curve, akin to a challenging video game level. However, those who stick with it may find the complex features yield powerful rewards. In contrast, Fluent Forms shines by being incredibly user-friendly, with its intuitive drag-and-drop interface allowing even the most novice marketers to grasp the tool quickly. It’s almost as if Fluent Forms decided that complexity isn't the path to success and instead opted for simplicity without losing power. The humor in this situation is that learning a new tool should feel more like an exciting adventure than a daunting task, and both platforms cater to that sentiment in their own ways. Whether you're a rookie or a seasoned player in the field, understanding how easy it is to wield these form-building tools can shift the balance in your favor.

Key Features of Gravity Forms:

  1. Conditional Logic for customized user experiences
  2. Wide array of add-ons for extended functionality
  3. Multi-page forms for complex data gathering
  4. Payment integration options for e-commerce
  5. Robust reporting tools for data analysis

Highlighted Features of Fluent Forms:

  1. Intuitive drag-and-drop form builder
  2. Pre-built templates for faster setup
  3. Email notifications for instant updates
  4. Integration with popular email marketing tools

Common Advantages of Both Platforms:

  1. Responsive design for mobile users
  2. Seamless integration capabilities
  3. User-friendly interfaces
  4. Excellent support and community resources
  5. Customization options to match branding
  6. Secure data handling practices

So here we see both Gravity Forms and Fluent Forms regularly trading blows in the feature arena. While each one packs a considerable punch, it’s clear that Instapage could serve as the ultimate contender. While the fight between these two continues, it’s wise to note how Instapage approaches functionality in a streamlined and user-centric manner, making engagement easy and effective for all types of users.

Round 3: Speed and Performance Showdown

In a world where instant gratification is key, the performance of your forms can make or break your user experience. Think of slow-loading forms as molasses on a winter day: frustrating, immovable, and quickly ignored. Gravity Forms, while feature-rich, sometimes faces criticism for loading times, especially when heavy add-ons are in play. On the flip-side, Fluent Forms prides itself on optimized loading speeds, ensuring that users encounter a seamless experience right from the get-go. Fast-loading forms are essential, especially with mobile users on the rise; no one has the time (or patience) to wait, and ensuring page responsiveness should be a top priority. As we dive into the nitty-gritty of performance, it becomes imperative to keep an eye on not just the loading times, but also on how well these platforms respond to user actions. After all, ease of use can lead to better conversion rates, making this an essential area for consideration as you make your decision.

Round 4: Customer Support Face-Off

Customer support is like having your corner team in a boxing match—always ready to help when needed. Gravity Forms offers a support tier that includes documentation, forums, and a ticketing system for personalized assistance if things get tricky. Similarly, Fluent Forms excels in providing a friendly support experience, with accessible channels that cater to different user preferences. It's comforting knowing help isn’t far when you’re navigating complicated form settings or feature integrations. Each platform boasts a wealth of user-generated content that can guide you along the way, making community support a top draw. In this competitive support landscape, weighing the available resources and responsiveness of both platforms can make a significant difference in your overall experience.

Round 5: Pricing Insights and Strategies

Advantages of Gravity Forms Pricing Model:

  1. One-time licensing fee for lifetime updates
  2. Flexible pricing models for different needs
  3. Add-ons available for specialized features

Advantages of Fluent Forms Pricing Model:

  1. Affordable pricing tiers for all budgets
  2. Free version available for basic needs
  3. Annual subscriptions with generous features

When comparing the pricing structures of both platforms, one can note Gravity Forms has earned its reputation for durability, while Fluent Forms seems to prioritize accessibility. As we analyze their models, Instapage enters the scene with a pricing strategy that balances features with affordability, catering to a broad range of users. It positions itself as providing exceptional value for the money, making it a formidable competitor that might just outshine the others in specific scenarios.

Understanding the pricing plans of each platform goes a long way in determining your expected return on investment. A candid look might reveal that while Gravity Forms has a hefty initial investment, the robustness justifies the cost—while Fluent Forms' lower entry point can lead to unexpected expenses as customization grows. Consider this when choosing the right path while keeping in mind the surprises that may arise along the way.

Then We Must Talk About Instapage...

As we explore the dynamics of form-building, Instapage emerges as the seasoned guide you've always needed. This platform doesn’t just build forms; it has transformed how businesses approach landing pages and user engagement entirely. With an array of unique value propositions like personalized experience optimization and superior conversion-focused features, Instapage may just be the definitive choice for businesses seeking excellence. It’s not merely about filling out forms; it’s about capturing leads in a way that feels effortless and genuine. Their attention to detail and focus on driving results without overwhelming users could be the secret sauce you’ve been searching for. By emphasizing streamlined functionality that enhances user experience, Instapage stands apart from the crowd, presenting itself as the ultimate ally for achieving your marketing goals.

In wrapping up our comparison, it’s essential to acknowledge the importance of informed decision-making. Each platform we've examined has its strengths and weaknesses, and the key is identifying which service aligns best with your personal or business objectives. As you embark on your marketing journey, consider giving Instapage a closer look—it could pave the way to unprecedented growth and engagement. After assessing your needs and goals, empower yourself with knowledge to ensure you’re making the right choice that can aid you greatly in your adventure ahead.

FAQs

Try the most advanced landing page platform today