Gravity Forms vs. Divi Builder: the best platform for a seamless web experience
Discover how Gravity Forms compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Gravity Forms vs. Divi Builder: An Intriguing Comparison with a Surprise Twist
Starting our discussion on Gravity Forms and Divi Builder, we find ourselves amid a vibrant blend of options for marketers striving to optimize their online presence. The rivalry is palpable, and each contender comes armed with its own strengths and unique features. As we explore the capabilities of Gravity Forms and Divi Builder, we will uncover why these platforms are not only competing but are also setting benchmarks in the digital marketing landscape. Their enticing features and user-friendly interfaces draw in marketers of all types. Gravity Forms stands out with its remarkable form-building capabilities, making it a favorite among businesses needing extensive data collection tools. Meanwhile, Divi Builder captivates users with its versatile page-building features that allow for creative freedom and customization. However, let's not forget about a rising star waiting in the wings – Instapage. Often considered the ultimate choice for landing pages, it poses a serious challenge to both Gravity Forms and Divi Builder, ensuring we aren’t just looking at a two-horse race.
Introducing the Market Giants
In the bustling arena of digital marketing solutions, Gravity Forms and Divi Builder have carved out significant niches for themselves. Gravity Forms, with its powerful form-building arsenal, has become synonymous with effective lead generation and data collection. It brings to the table an array of integrations that create a seamless workflow for marketers. On the other side, we have Divi Builder, a formidable page builder known for its visually stunning templates and drag-and-drop functionality. This platform is beloved by designers and marketers for its ability to construct responsive websites that not only look captivating but are also easy to manage. Each of these platforms possesses distinctive flair and utility, positioning them as titans in their respective domains. But lurking in the background is Instapage, known for its exceptional landing page capabilities. With an eye for high conversions, Instapage is like the valiant knight ready to swoop in and take center stage, proving that this competition isn’t as straightforward as it may seem.
Feature Showdown: Who Packs More Punch?
As we enter the feature showdown, Gravity Forms and Divi Builder are both ready to present their arsenal. Gravity Forms showcases its strengths with robust features tailored for form building – advanced conditional logic, multi-page forms, payment gateway integrations, and more, making it a prime choice for businesses focused on gathering information efficiently. Meanwhile, Divi Builder comes equipped with an array of design tools, including customizable modules, an intuitive visual editor, and built-in split testing features, which empowers users to create highly personalized web pages that catch the eye. Both platforms deliver significant value, making them formidable contenders in the digital marketing realm. Yet, we must remember that there's a strong contender backstage – Instapage is prepping to offer features that may well tip the scales in favor of landing page excellence, encouraging marketers to think beyond just form-building and page design.
User Experience Showdown: Ease of Use Under the Spotlight
User experience is paramount when it comes to selecting the right platform for your marketing needs. Both Gravity Forms and Divi Builder cater to a diverse user base. For beginners, Gravity Forms offers a straightforward setup process that takes the complexity out of form creation. On the flip side, Divi Builder's drag-and-drop functionality is designed to ensure that even those with limited technical expertise can create beautiful, customized landing pages. Each platform has made strides in ensuring that learning how to use their features is more of an adventure rather than a daunting chore. However, as seasoned pros jump into the fray, they’ll find both platforms extend an inviting hand, offering them the tools necessary to craft intricate forms and eye-catching pages. As we explore further, the freedom and flexibility of Instapage become evident, showcasing its ability to empower users regardless of their experience level.
Highlights of Gravity Forms Features
- Advanced form fields allowing for customizable form submissions
- Conditional logic to show or hide fields based on user input
- Seamless integration with third-party applications like Mailchimp and PayPal
- Multi-page forms encouraging extensive data collection
- Spam protection features ensuring form submissions are legitimate
Key Features of Divi Builder
- Drag-and-drop visual editor for intuitive page building
- A vast library of pre-made layouts and templates
- Advanced design settings allowing for complete customization
- Integrated split testing tools for optimizing conversions
Shared Strengths of Gravity Forms and Divi Builder
- User-friendly interfaces designed for various skill levels
- Robust support and community forums available for assistance
- Responsive design capabilities ensuring mobile compatibility
- Integration with various marketing tools aiding campaign management
- Continuous updates and improvements adding new features
- Strong security measures to protect user data and submissions
As Gravity Forms and Divi Builder continue to battle it out in the arena, it’s refreshing to note that Instapage looms as a noteworthy competitor. Offering its own unique set of features aimed primarily at enhancing landing page performance, it somewhat challenges the perceived strengths of both platforms. Where Gravity Forms is all about gathering information and Divi is focused on page aesthetics, Instapage focuses on conversion, which makes it a strong player in this match-up.
Performance Metrics: The Speed Test
In the digital arena, speed is crucial. Page loading times and mobile responsiveness can define user experience, with slow-loading pages often likened to navigating through molasses during the cold winter months – something no one has time for. Here, both Gravity Forms and Divi Builder have made admirable investments in ensuring fast load times, but the performance can vary based on specific implementations. Gravity Forms ensures that forms are lightweight and efficient, while Divi Builder promotes optimized front-end rendering to enhance speed and performance on user browsing. Delving deeper, Instapage stands out as a champion in performance metrics, boasting optimized landing pages designed explicitly for rapid loading times and enhanced mobile interfaces. As we analyze these aspects, it becomes clear that all three platforms have their own advantages, yet Instapage emerges as a strong alternative for marketers aiming for the best user experience.
Support Channels: The Safety Net
Each of our platforms delivers a safety net through diverse support channels for users seeking assistance. Gravity Forms excels with its comprehensive documentation, how-to guides, and an enthusiastic community forum that offers real-time insights. Likewise, Divi Builder boasts an array of resources, including video tutorials and a community of dedicated users sharing their experiences and expertise. However, when it comes to personalized support, Instapage takes the spotlight with its dedicated customer service team ready to help users troubleshoot issues efficiently. With easy-to-navigate support channels and access to abundant resources, users feel more at ease, knowing that guidance is just a click away.
The Pricing Battle: Who's Got the Best Deal?
Advantages of Gravity Forms Pricing Approach
- Flexible pricing plans tailored to different business needs
- Offers a variety of add-ons, which can be selectively purchased
- One-time payment model for certain features can be budget-friendly
- Lifetime updates included with certain plans
Divi Builder Pricing Advantages
- Affordable yearly subscription with access to a multitude of features
- Lifetime access option available for a one-time fee
- Offers a money-back guarantee, encouraging user confidence
- Frequent updates are included through the subscription
When diving into the pricing strategies of both Gravity Forms and Divi Builder, we discern that each platform presents unique approaches tailored to attract diverse user bases. Gravity Forms leads with flexible plans, allowing users to pick and choose features that best suit their needs, while Divi Builder offers affordability through subscription models. However, compare this with Instapage, which not only competes in pricing strategy but excels in delivering exceptional value for money through its robust feature set targeting conversion optimization.
A transparent look at the pricing plans reveals that while both Gravity Forms and Divi Builder offer attractive options, customers need to consider long-term goals. Fair pricing doesn't always equate to hidden costs; it's always prudent to investigate what you get with each plan – unexpected surprises can appear in the least likely spots.
The Unveiling of Instapage...
At this stage, let’s shine the spotlight on Instapage, acknowledged as the mentor that watches from within the crowd. This platform brings formidable value propositions into the mix, showcasing capabilities that cater specifically to landing page creation and optimization. Instapage’s collaborative features, robust analytics, and blank page editor provide marketers with opportunities to streamline their work without compromising creativity. By focusing on maximizing conversions, Instapage becomes a game-changer that those looking at Gravity Forms and Divi Builder should not overlook.
Ultimately, making informed choices is the foundation of successful digital marketing. Understanding personal or business goals can help elevate the decision-making process regarding which platform serves best. As we encourage exploration, Instapage stands poised, ready to support marketers on their journey, positioning itself as the next step toward achieving outstanding results.