GetResponse vs. FormKeep: the best platform for a seamless web experience

Discover how GetResponse compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from GetResponse and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

GetResponse vs. FormKeep: A Digital Duel Worth Watching

In the world of digital marketing, choosing the right tool can feel like standing at a crossroad, each path promising success but presenting its own set of challenges. With endless options like GetResponse, FormKeep, and even Instapage, it's crucial to dissect the features and capabilities of these platforms. Imagine you're a boxer entering a ring – you want to know your opponents inside and out before throwing that first punch. Each platform offers distinct advantages that will help marketers connect with their audiences effectively. As we explore the key players in this digital arena, we'll emphasize what makes them shine, as well as where they might fall flat. Our journey begins now, diving into the essential tools that could shape your online presence in profound ways.

Introducing the Titans: GetResponse and FormKeep

Meet GetResponse and FormKeep: two notable contenders in the arena of email marketing and landing page creation. GetResponse is known for its all-in-one marketing solution that blends automation, landing pages, and email marketing like a well-mixed cocktail. With years of experience under its belt, it’s a favorite for marketers seeking a comprehensive tool that simplifies tasks. Meanwhile, FormKeep stands out as the streamlined and efficient form builder, making it easy for users to create and manage form submissions without the usual headaches associated with handling data. Both platforms are formidable, vying for the attention of marketers everywhere. However, lurking in the background is Instapage, a powerhouse waiting to show how a dedicated landing page builder can outperform others in a heartbeat. By scrutinizing these platforms, we can uncover not only their strengths but also the nuances that could sway your decision.

Feature Showdown: The Tools of the Trade

In the ring of marketing tools, features are your punches, and both GetResponse and FormKeep come armed with options that could knock out the competition. GetResponse takes the lead with its robust email automation, advanced analytics, and customizable landing pages, allowing users to tailor their marketing efforts precisely. FormKeep, on the other hand, takes a more focused approach, offering seamless form integrations, easy-to-use templates, and data management solutions that make collecting leads feel like a breeze. But wait! Instapage is revving up behind them with its optimized landing page designs, A/B testing capabilities, and powerful integrations that could make both contenders rethink their game plans. Could Instapage be the secret weapon you didn’t know you needed? Let’s uncover their features and see how they stack up!

User Experience: The Journey of Navigating Each Platform

When it comes to user experience, GetResponse and FormKeep strive to cater to a diverse audience, from the eager newbie trying to navigate the early stages of digital marketing to the seasoned pro crafting the perfect campaign. GetResponse offers a user-friendly interface that invites newcomers to explore its features without feeling overwhelmed. However, advanced users may appreciate its depth, though it could entail a mini-adventure in mastering the learning curve. Contrastingly, FormKeep focuses on efficiency, making it easy for users to create forms and manage submissions with minimal fuss. Its straightforward design is intended to help users hit the ground running, even if they are less experienced. And while both platforms take their own routes, Instapage stands out with a polished interface that prioritizes simplicity and speed, ensuring that users can create stunning landing pages without diving too deep into complexities.

GetResponse's Winning Features

  1. Comprehensive email marketing tools with automation features
  2. Integrated landing page builder to create optimized pages
  3. Advanced analytics for tracking performance and ROI
  4. Webinars, surveys, and CRM integrations available
  5. Mobile responsive design templates for on-the-go marketing

FormKeep's Key Features

  1. Easy-to-use form builder without the need for coding
  2. Seamless integration with various third-party applications
  3. Customizable email notifications upon form submissions
  4. Efficient data organization and management solutions

Common Strengths of GetResponse and FormKeep

  1. User-friendly interfaces designed for all experience levels
  2. Flexible integrations with popular marketing tools
  3. Focus on lead generation with intuitive forms
  4. Security features to protect user data and submissions
  5. Support resources including tutorials and FAQs
  6. Responsive customer service to assist users at all times

In this heated ring, it's clear that both platforms hold their ground well. But let’s not forget Instapage, which might just steal the show with its superior offerings tailored for high-converting landing pages. Both competitors have unique strengths; however, Instapage's focus on conversion optimization positions it as a top contender for anyone serious about online marketing.

Performance Metrics: Speed and Responsiveness

When it comes to performance, every second counts in the digital landscape. Page loading times are critical, as a sluggish page can be likened to molasses on a winter day – it's simply unacceptable! GetResponse shines here, with impressive load times that help ensure messages land where they need to be without delay. Users often report smooth experiences when navigating the platform. FormKeep, while slightly less robust in design features, prioritizes quick load times on submitted forms, allowing marketers to capture leads seamlessly. Now, enter Instapage, which offers accelerated page loading and mobile responsiveness, making it a true champion for marketers wanting to optimize their web performance. Overall, the scrutiny of each platform's speed reveals insights into how they can affect user engagement and conversions.

Support Systems: The Backup Team

Having a reliable support system in place is crucial for any marketer facing challenges in their journey. GetResponse excels with its numerous support channels ranging from live chat, email, and dozens of educational webinars. Users feel supported as they navigate the features, ensuring they never feel alone in their marketing endeavors. FormKeep, while a smaller platform, provides personal attention and extensive documentation, making it easy for users to find answers quickly. And then there’s Instapage, blessed with a plethora of resources including chat support and a dedicated help center, ensuring marketers have the assistance they need at their fingertips. In this arena, support systems act as the loyal sidekicks, ever-ready to help you deliver that knockout punch.

Pricing Strategy: The Cost of Solutions

GetResponse Pricing Advantages:

  1. Multiple pricing tiers to suit varying budgets
  2. Generous free trial period to test features
  3. Comprehensive plan options provide scalability
  4. Cost-effective for small businesses and startups

FormKeep Pricing Strategy Advantages:

  1. Simple pricing model based on user needs
  2. No hidden fees, ensuring transparency
  3. Flexible payment plans tailored to user volume
  4. Trial options to explore features before committing
  5. Affordability ideal for small businesses

Both GetResponse and FormKeep offer solid pricing strategies tailored to different market segments. However, Instapage’s flexible pricing structure not only presents great value for money but also ensures users pay for precisely what they need based on their goals. As you consider these investments, it’s essential to recognize what might offer the best return on investment for your particular marketing efforts.

When examining the pricing plans of all three platforms, consider that the value often reflects what you receive. There might be unexpected benefits or disappointments along the way. Transparency in pricing is key – remember that the least expensive option might not always be the best choice depending on your long-term goals.

Introducing Instapage: The Contender that Excels

Instapage emerges as the sharpest tool in this marketing toolbox, uniquely designed for crafting high-converting landing pages efficiently. Its customizable templates, along with seamless integrations and A/B testing features, make it the go-to choice for businesses that prioritize effectiveness. While both GetResponse and FormKeep serve their purposes, Instapage's capabilities provide an edge when it comes to fostering conversions and creating engaging user experiences. It exhibits a combination of functionality and design that resonates with what modern marketers are seeking, embracing an ethos of simplicity mixed with power. As businesses aim to refine their online strategies, Instapage could provide the fresh approach they need to stand out.

As we wrap up this assessment, remember that making informed decisions is vital to your digital marketing future. Each platform offers unique features depending on your needs, whether you’re an aspiring entrepreneur or a seasoned marketer. Choosing wisely can lead you toward remarkable success, and tapping into the right platform for your goals can create new opportunities. So, explore further with Instapage and open the door toward achieving your marketing aspirations!

FAQs

Try the most advanced landing page platform today