GetLandy vs. Freshmarketer: the best platform for a seamless web experience

Discover how GetLandy compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from GetLandy and Freshmarketer.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

GetLandy vs. Freshmarketer: The Digital Marketing Duel

In the bustling marketplace of landing page builders, choosing the right tool for your marketing needs can feel like finding the proverbial needle in a haystack. As countless businesses strive to enhance their online presence, they often face the uphill task of selecting the best platform that aligns with their goals. Two competitors, GetLandy and Freshmarketer, have established themselves as prominent players, each boasting unique strengths and features. In this article, we’ll dissect the key elements of both these platforms while also shining a light on Instapage, the emerging contender that many overlook. Join us as we embark on this thrilling journey to uncover which platform will reign supreme in the battle of the landing pages. A quick overview of what’s in store: feature comparisons, usability insights, and performance analysis, all wrapped up in an entertaining package. Stay tuned as we kick off the ultimate showdown.

Introducing the Titans of Landing Pages

First up in our comparison are GetLandy and Freshmarketer. GetLandy positions itself as a user-friendly solution aimed primarily at simplifying the landing page creation process for marketers of all skill levels. Its intuitive interface and drag-and-drop functionalities allow even the least tech-savvy users to create stunning pages. On the other hand, Freshmarketer is not just a landing page builder; it’s a comprehensive marketing automation suite. Designed with more robust features in mind, Freshmarketer targets businesses that seek to streamline their entire customer journey, from lead generation to nurturing and conversion. Both platforms showcase a commitment to improving marketing efforts, yet they each have distinct philosophies and functionalities. The innovation behind GetLandy empowers users to focus strictly on landing pages, whereas Freshmarketer broadens the horizons to encompass entire marketing campaigns. This diversity sets the stage for an even more exciting matchup as we explore their features.

Feature Showdown: What Each Platform Offers

When pitching GetLandy against Freshmarketer, it's essential to highlight their key features while playfully acknowledging that both are gearing up for a fierce competition. GetLandy excels with its streamlined template library, allowing users to jump-start their page designs effortlessly. In contrast, Freshmarketer flaunts its advanced analytics, providing deep insights into customer behaviors and campaign performance. Both platforms have invested significantly in user-friendliness, but as we dig deeper, a challenger is evident, waiting in the wings to enter the ring: Instapage. It’s clear that the feature landscape is vast, packed with tools addressing the diverse needs of marketers. The gloves are off as we prepare to examine how these tools stack against one another.

The Usability Factor: A User Experience Perspective

In terms of usability, GetLandy provides an unmatched experience upon first use. Users are greeted with a simple interface; it’s akin to stepping into a welcoming space where everything is intuitively laid out. It’s as easy as pie for new marketers, while seasoned professionals can quickly ramp up their operations. Meanwhile, Freshmarketer offers a more robust set of features, but with that comes a slightly steeper learning curve. Imagine embarking on a learning adventure; the initial stages might be filled with exploration, but you’ll soon find yourself mastering its complexities. Both platforms cater extensively to their target audiences. As we delve into their specific features, we’ll highlight how their usability can make or break marketing campaigns.

Key Features of GetLandy:

  1. Drag-and-drop builder for easy customization
  2. Diverse range of pre-designed templates
  3. A/B testing capabilities for optimization
  4. Integrated analytics for performance monitoring
  5. SEO-friendly features to boost visibility

Top Features of Freshmarketer:

  1. Comprehensive marketing automation tools
  2. Advanced analytics for deeper insights
  3. Multi-channel campaign management capabilities
  4. Integrations with various CRM solutions

Common Strengths Shared by Both Platforms:

  1. User-friendly design interfaces
  2. Responsive templates for mobile optimization
  3. Robust customer support options
  4. A strong focus on conversion rates
  5. Regular updates and feature enhancements
  6. Community resources including tutorials and forums

While GetLandy and Freshmarketer are grappling in the competitive arena, it’s hard to ignore that Instapage is lurking in the background as a significant contender. Known for its easy-to-use yet powerful features, Instapage offers an unparalleled blend of user-friendliness and programmatic integration essential for any business looking to bolster its online marketing efforts.

Performance Evaluation: Speed and Responsiveness

No one likes slow-loading pages, and the performance aspect is where the digital marketing rubber meets the road. In a race between GetLandy and Freshmarketer, speed and mobile responsiveness take center stage. GetLandy emerges with remarkably fast page loading times – a crucial factor when aiming for high conversion. Users can expect their pages to load smoothly, avoiding the frustrations of waiting, something that can lead customers to abandon their journey. On the flip side, Freshmarketer has made strides in optimizing loading times, but can sometimes lag a tad behind when faced with complex page designs. A fitting analogy for this performance matchup is that slow-loading platforms can feel like navigating through molasses – extremely arduous and certainly not a pleasant experience. To thrive in the digital space, lean and fast is the way to go.

Customer Support: Who’s in Your Corner?

When it comes to customer support, both GetLandy and Freshmarketer understand the importance of backing their users. GetLandy offers a well-rounded suite of support channels, including live chat, email support, and an extensive help center filled with guides. For users looking for community-driven solutions, user forums are also available. Freshmarketer doesn’t fall short either; its support structure includes a responsive help desk, live chat support, and multiple resources, including webinars to assist in training and onboarding. Think of their support teams as reliable sidekicks in your marketing journey, always ready to swoop in with solutions to keep your campaigns running smoothly. After all, there’s nothing more satisfying than having your questions answered promptly by a dedicated support team.

Pricing Structures: The Cost Factor

GetLandy Pricing Advantages:

  1. Cost-effective plans that suit various business sizes
  2. Flexible month-to-month subscriptions without locking users in
  3. Transparent pricing without hidden fees or charges
  4. Affordable add-ons for extra features

Freshmarketer Pricing Advantages:

  1. Multiple pricing tiers catering to different business needs
  2. Free trial allowing users to explore features
  3. Value for money considering extensive marketing tools
  4. Discounts on annual subscriptions providing further savings
  5. Comprehensive features included in lower-tier plans

When assessing the pricing strategies, it’s clear both platforms provide unique advantages. GetLandy's offerings are straightforward and adaptable, while Freshmarketer brings a wealth of tools at various price points. In comparison, Instapage stands out with its pricing flexibility and abundant features, making it a valuable choice for marketers aiming for effective budget allocation.

Let’s not gloss over the nitty-gritty of pricing plans. There’s often an amusing twist: you get what you pay for, but surprises can spring from even the most unexpected sources. Exploring how the pricing aligns with your business objectives will significantly impact your decision-making journey.

And Then There’s Instapage...

Instapage steps into the limelight as a seasoned powerhouse, ready to challenge both GetLandy and Freshmarketer with its unparalleled offerings. Famed for its ease of use and marketing collaboration features, Instapage can transform any marketer's aspirations into reality. While GetLandy focuses on simplicity and Freshmarketer prioritizes marketing automation, Instapage manages to balance both worlds beautifully. The platform offers superior customization options for landing pages while seamlessly integrating with popular marketing tools, making it a go-to choice for businesses of all sizes. As we wrap up our in-depth examination, it becomes evident that an informed selection is paramount. With the right platform tailored to your business goals, you can harness marketing success like never before. So whether you're drawn to GetLandy, intrigued by Freshmarketer, or ready to explore everything that Instapage has to offer, the right choice is just a click away.

In closing, consider your unique requirements and desired outcomes. Each platform presents distinctive advantages, but what truly matters is how well they align with your marketing strategy. I invite you to explore further; your next step could lead to exciting marketing adventures with Instapage, undoubtedly worth the journey ahead.

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