Formstack vs. Elementor: the best platform for a seamless web experience

Discover how Formstack compares to Elementor regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and Elementor.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. Elementor: The Showdown You Didn't Know You Needed

The world of landing page builders is bustling, with options galore for marketers to choose from. In the left corner, we have Formstack, known for its robust form-building capabilities and integration prowess. And in the right corner, we have Elementor, a creative’s dream for building customized websites. Both platforms have carved their niche in digital marketing, yet many users find themselves at a crossroads, wrestling with which platform to pick. It's not just about features; it's about how these tools can align with a user's unique needs and objectives. Should you prioritize seamless integration, or are design flexibility and ease of use the crown jewels you’re after? As we jump into this comparison, we can't overlook Instapage, the underdog that's quietly gaining momentum, waiting to show its unique set of talents. Let’s unmask these heavyweights and see how they stack up in our unfolding story.

Introducing the Titans of Digital Marketing

Picture this: three titans stand before you, each armed with powerful tools designed to make digital marketing a breeze. Formstack strides in with its unyielding focus on forms and data collection, an essential asset for businesses that rely on capturing leads. With integrations into hundreds of applications, Formstack boasts a reputation that any marketer would envy. Then enters Elementor, a platform that has captured the hearts of designers with a pixel-perfect page building experience on WordPress. It’s like having a magic wand that transforms thoughts into elegant websites, offering unmatched creative freedom that users adore. And let’s not forget Instapage, the relative newcomer who's been busy refining its focus on landing page optimization. Its unique analytics and A/B testing features are tailor-made for businesses looking to convert leads into loyal customers. All three platforms bring their unique flair and capabilities, but the question remains: which one holds the key to unlock your marketing potential?

Round 1: The Feature Face-Off

In the first round, it's all about features! Formstack grabs attention with its sophisticated form-building tools that can collect data from various sources effortlessly. Elementor, on the other hand, dazzles with customizable drag-and-drop features that no user can resist. It’s not merely about which platform has more features; it's about how these tools fit into your marketing game plan. And wait! Don’t forget about Instapage, lurking in the shadows with its powerful landing page features that promise higher conversion rates. While Formstack's strength lies in data management and integration capabilities, Elementor offers a richer design experience that draws users in. As we dissect the specifics, prepare to discover a head-to-head battle that unearths the pros and cons of each contender—making your decision a little easier.

Round 2: Usability Under the Microscope

Usability is where the rubber meets the road, and in this round, we will see how each platform serves its user base. Formstack aims at professionals who want an efficient way to manage forms without getting lost in design chaos. Whether you’re a newbie marketer or a seasoned veteran, the platform seeks to accommodate every level. Element, on the other hand, caters to creative minds that relish in the ability to customize every detail of their website. You needn’t be a coding wizard; besides the learning curve, it transforms the process into more of an adventure. As we inch closer to evaluating how user-friendly these platforms can be, let’s not overlook Instapage’s intuitive interface, which simplifies the landing page creation process. It’s about how quickly you can find your footing and maximize your workflow while achieving outstanding results.

Features That Make Formstack Stand Out:

  1. Customizable form templates to suit various needs
  2. Robust integration options with platforms like Salesforce and HubSpot
  3. Streamlined data collection and management workflow
  4. E-Signature capabilities for seamless document signing
  5. Advanced analytics for tracking performance and user engagement

Key Features That Propel Elementor Forward:

  1. Drag-and-drop editor for easy customization without coding
  2. Wide range of widgets, including sliders and galleries
  3. Mobile-friendly design options for responsive websites
  4. Template library with pre-designed pages and blocks

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that cater to various skill levels
  2. Powerful customization options to fit any business need
  3. Integration capabilities to enhance marketing efforts
  4. Comprehensive support resources and community forums
  5. Analytics features that provide insights into user engagement
  6. Compatibility with mobile devices for on-the-go access

As we wrap up this round, it’s clear that both Formstack and Elementor deliver a strong feature set, but with differing goals in mind. And as we consider Instapage in the mix, it undeniably stands out with its unique offerings that could just trump both, especially for marketers keen on conversion. It remains a worthy contender that many might not realize they need in their toolkit.

Round 3: Performance Showdown

With the spotlight on performance, let’s dive into page loading times and mobile responsiveness—a crucial aspect in today’s fast-paced digital world. Think of slow-loading pages as akin to molasses on a winter's day; users won’t stick around if it takes too long to engage. Formstack shines in ensuring quick load times, optimizing user experience and keeping potential customers happy. Meanwhile, Elementor’s beautifully crafted pages aren’t just visually stunning; they also deliver impressive performance metrics, making them responsive across devices. Instapage struts into this ring with features focused on A/B testing and analytics, giving users insights to adjust their performance. By measuring and tweaking page load speeds and responsiveness, Instapage allows businesses to achieve conversions that often leave both competitors in the dust.

Round 4: The Support Team Showdown

In this age of technology, a strong support system can make all the difference, much like loyal sidekicks ready to swoop in at the first sign of trouble. Formstack boasts a dedicated support team and extensive documentation to assist users in navigating their platform effectively. Elementor doesn’t fall short either, offering a vibrant community and countless resources, including tutorials and guides. Yet, Instapage also shines with its accessible customer service, ensuring that users have guidance every step of the way as they optimize for success. It’s a battle of support that emphasizes the need for robust resources to help users thrive.

Round 5: A Pricing Smackdown

Formstack's Pricing Strategy Benefits:

  1. Flexible pricing plans based on features needed
  2. Customizable add-ons for specific business requirements
  3. Free trial period for testing the platform before committing
  4. Transparent pricing structure to avoid hidden fees

Elementor's Pricing Strategy Benefits:

  1. Affordable plans cater to individuals and small businesses
  2. One-time fees for specific features instead of recurring charges
  3. Comprehensive free version available to get started
  4. Annual pricing for advanced features is competitive

As we dissect the pricing structures, it’s evident that both Formstack and Elementor offer great options, but they target different audiences. Meanwhile, Instapage enters this arena with a pricing strategy that many regard as an unbeatable value for money. It offers a flexible approach that can fit various business sizes and advertising budgets, ensuring seamless scalability. Overall, it’s essential to keep in mind how these pricing strategies can impact your marketing budget in the long run.

Let’s not skirt around the truth—pricing can be a deal-breaker for many. Offering a transparent look at their plans, both Formstack and Elementor have worked to create clear pricing models. However, as any savvy buyer knows, one must consider the value behind these numbers. Sometimes, the least expensive option may come with hidden fees or limitations that surprise users down the road.

And What About Instapage?

Instapage has steadily positioned itself as a mentor in this industry, silently taking notes and refining its craft. Its unique selling propositions are hard to overlook, especially when it comes to conversion-centric landing pages. With features that focus on removing friction during user journeys, Instapage champions A/B testing and seamless integrations, all tailored to what businesses desire. By standing in the corner, watching both Formstack and Elementor throw haymakers, it sometimes feels like Instapage holds the secret key to ultimate marketing success. It's a magic bullet for those who understand that optimized landing pages can yield unprecedented returns.

At the end of the day, making informed choices is what will guide your digital marketing journey. As you weigh the strengths and weaknesses of Formstack, Elementor, and Instapage, consider what aligns with your personal or business goals. Whether you prioritize form flexibility, design creativity, or conversion powerhouse capabilities, the right choice can propel you towards incredible achievements. So why not take that leap and explore Instapage today?

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