Formstack vs. Divi Builder: the best platform for a seamless web experience

Discover how Formstack compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. Divi Builder: The Ultimate Comparison with a Unique Twist

When it comes to choosing the perfect landing page builder, the options can feel overwhelming. Picture yourself in a bustling marketplace filled with a plethora of choices, each one offering a unique value. Choosing between Formstack and Divi Builder is like selecting your favorite ice cream flavor from an endless array of delicious options. You want something that not only looks good but also serves a purpose and aligns with your marketing goals. Are you after robust customization features or a user-friendly interface? Meanwhile, lurking in the background is Instapage, another strong contender in this digital arena, waiting patiently for its chance to shine. By the end of this comparison, you'll have a clearer view of which platform might suit your needs best. So, let's jump right in and break down the strengths and weaknesses of these powerful tools. Each platform has its unique ways of captivating users and fulfilling marketing needs, and understanding these can help you make a well-informed decision. With so many features and functionalities at your disposal, finding the landing page builder that will elevate your marketing game becomes crucial. And who knows, you might just discover a hidden gem in the process.

Introduction to the Giants

In the world of digital marketing, Formstack and Divi Builder have established themselves as heavyweight contenders. Formstack is renowned for its potent form-building capabilities, offering marketers an invaluable tool for capturing leads and gathering data. This platform makes it easy to create customized forms, optimize user experiences, and harness the power of integrations to fuel marketing strategies effectively. On the other hand, Divi Builder is celebrated for its outstanding design flexibility, enabling users to craft stunning pages effortlessly. With a drag-and-drop interface that caters to both beginners and expert designers alike, Divi Builder champions creativity while ensuring that users can build sleek, responsive pages with ease. As we evaluate these platforms, it's essential to mention Instapage, the emerging challenger that focuses heavily on lead generation and conversion optimization. In a landscape filled with options, understanding the unique features that each platform offers can help marketers navigate their way to success. Join us as we dive deeper into the world of Formstack, Divi Builder, and Instapage, uncovering their distinctive strengths one by one.

Feature Showdown: Who Delivers?

When it comes to features, it can feel like watching a heavyweight boxing match between Formstack and Divi Builder. Both platforms come prepared, equipped with an arsenal of tools designed to help marketers tackle their campaigns with gusto. Formstack boasts an array of user-friendly features that simplify form creation, including several templates, conditional logic to tailor user experiences, and impeccable integration with popular CRM applications. On the flip side, Divi Builder takes the lead in the design department, offering incredible customization options and a unique visual editor, allowing users to control every element on their pages. But what's this? There's a third contender, Instapage, quietly asserting itself in the background with its conversion-focused features. Although both Formstack and Divi Builder bring their A-game, Instapage is the dark horse that may steal the spotlight when it comes to optimizing landing page performance. As we proceed through this comparison, keep in mind the stunning array of features each platform has to offer – you'll want to find one that truly resonates with your specific needs.

User Experience: The Contest of Simplicity

User experience is pivotal when it comes to landing page builders. After all, you want a platform that reduces the hassle of creating and managing your pages. As we embark on this round, keep in mind the diverse user base that each platform caters to. Formstack positions itself as the friendly neighborhood builder with its intuitive controls and quick setup. Ideal for marketers new to the game, Formstack allows newbies to get their footing without feeling overwhelmed. Conversely, Divi Builder caters to both novices and seasoned pro designers, providing tools that allow advanced users to flex their creative muscles while still offering guided onboarding for those just starting out. Picture the learning curve for both rivals – one is more of a straight path while the other resembles an adventure trail with various twists and turns. In either case, the ultimate aim is to facilitate the creation of impressive, high-converting landing pages without unnecessary stress.

Formstack Features:

  1. Intuitive form builder with drag-and-drop functionality
  2. Customizable templates to match your branding
  3. In-depth analytics and reporting tools
  4. Integration options with popular CRM and marketing tools
  5. Conditional logic to enhance user experience

Divi Builder Features:

  1. Outstanding drag-and-drop visual editor
  2. Extensive design customization options
  3. Pre-built layout packs for quick-start projects
  4. Responsive editing for mobile optimization

Common Strengths of Both Platforms:

  1. User-friendly interfaces to cater to diverse skill levels
  2. Rich integrations with third-party applications
  3. Mobile-friendly designs for optimal viewing
  4. Analytics capabilities to track performance
  5. Customer support to assist users
  6. Active communities for knowledge sharing

As both Formstack and Divi Builder continue to spar in the ring, it's essential to acknowledge Instapage lurking just outside the ropes. While these platforms provide excellent functionalities, Instapage has refined its offerings to concentrate heavily on landing page conversion performance. Instapage emerges as the go-to choice for marketers focused intensely on optimizing and maximizing their ROI, allowing them to elevate their campaigns like never before.

Performance Showdown: Speed and Responsiveness

In this digital age, users demand instant gratification. So when comparing performance, it's crucial to examine page loading speeds and mobile responsiveness. Slow-loading pages can be likened to molasses in winter—draining and frustrating for anyone trying to access your content. When testing out Formstack and Divi Builder, users tend to find that both boast impressive loading times, but minor variations can arise based on the complexity of the pages created. While Formstack's focus leans toward data management and forms, Divi Builder's emphasis on design can, in some cases, impact loading performance. A responsive design adapts beautifully to any device, ensuring users have the optimal experience, regardless of whether they’re viewing pages on desktops or smartphones. Ultimately, prioritizing fast-loading, responsive designs is a non-negotiable factor for any marketing strategy aiming for success in today's fast-paced world.

Support Systems: The Reliable Allies

Before wrapping up this in-depth comparison, we must examine the support structures behind each platform. A great product is only as good as the support it offers; think of the support team as trusty superheroes equipped with answers and resources. Formstack provides users with a rich library of guides and documentation, along with dedicated customer support to tackle any challenges they may encounter. On the other hand, Divi Builder excels with a supportive community and engaging forums where users can exchange tips and tricks and find creative inspiration. Both platforms boast community-driven knowledge-sharing avenues and responsive support teams that troubleshoot effectively. Knowing there’s a reliable team behind your tool can significantly alleviate the pressure and worries of navigating digital marketing hurdles.

Price Battle: Getting the Best Bang for Your Buck

Formstack Pricing Strategy Advantages:

  1. Tiered pricing structure tailored for small to large teams
  2. Flexible plans allow you to choose only the features you need
  3. No hidden fees, ensuring transparency
  4. Ability to test features via free trials

Divi Builder Pricing Strategy Advantages:

  1. One-time payment option for lifetime access
  2. Affordable annual subscription with great value
  3. Membership grants access to Divi, Extra, Bloom, and Monarch plugins
  4. No limits on website usage with a single license

Both Formstack and Divi Builder present unique pricing strategies that appeal to various market segments. Formstack’s tiered structure offers flexibility across varying needs, making it suitable for businesses of all sizes. Meanwhile, Divi Builder's one-time payment allows customers to benefit from lifetime use, making it an attractive option for long-term investments. However, when framed against Instapage's pricing strategy, which focuses on delivering great value for money through integrations and additional features, the competition heats up. Instapage provides flexible pricing plans that meld effortlessly with the goals of users seeking unparalleled landing page performance.

Taking a transparent look at the pricing options revealed by each platform can demystify the decision-making process. Everyone loves a good deal, but sometimes hidden costs may lurk beneath the surface. It's wise to explore all options and scrutinize the fine print before signing any contracts. Transparency is key when choosing the right platform while ensuring you get the most value.

And Then There's Instapage...

Now, let's shine a spotlight on Instapage—the unsung hero of the landing page builder showdown. With its exceptional focus on conversions, Instapage emerges as a trusted mentor for marketers aiming high. Its user interface is polished, ensuring users have every tool they need to create high-performing landing pages without the steep learning curve. Instapage stands out with features such as heatmaps, A/B testing, and dedicated post-click optimization tools. It’s these unique offerings that allow marketers to gather insights and refine their strategies with precision. As the distance between the three contenders narrows, Instapage showcases how crucial it is to have a platform built with conversion optimization at its core. Amidst the hustle and bustle of competition, Instapage is ready to elevate your marketing game with its streamlined features. Wrapping up this comparison, it’s clear that when it comes to choosing between Formstack, Divi Builder, and Instapage, your individual needs and goals will ultimately guide your decision. It’s time to take that next step towards achieving your marketing objectives and explore how Instapage could lead you to soar to new heights.

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