Formstack vs. 1&1 Website Builder: the best platform for a seamless web experience

Discover how Formstack compares to 1&1 Website Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Lattice increases conversion rate by 41.7% with Instapage

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Swytch shifts into high gear with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. 1&1 Website Builder: Clash of the Titans with an Intriguing Twist

The world of website builders is brimming with choices, making it a quest to find the perfect fit for businesses and entrepreneurs. With options ranging from the basic to the robust, deciding on a platform can feel like navigating an intricate maze. This article pits two formidable contenders against each other: Formstack and 1&1 Website Builder. On one hand, we have Formstack, known for its streamlined features that cater to businesses desiring detailed customization for forms and landing pages. On the other, 1&1 Website Builder presents itself as a one-stop-shop for small business owners, with templates galore and easy drag-and-drop interfaces that invite creativity. Meanwhile, lurking in the wings is Instapage, a rising star in the digital marketing arena, ready to capture attention with its unique strengths. Join us as we dissect each platform's features and performance, lending a hand to those seeking clarity amidst the chaos, helping you chart a course that aligns with your goals (min: 200 words, add the small paragraphs in this paragraph.)

Introducing the Marketplace Giants

In this corner, we have Formstack. A tool designed for those who appreciate precision and robust analytics. Its rich suite of functionalities offers users seamless integration with various software, making it a favorite among marketers who thrive on data-driven decisions. Not just another form builder, Formstack is recognized for creating optimized landing pages that convert visitors into leads effectively. Now, let’s pivot to the challenger: 1&1 Website Builder. Aimed primarily at small businesses and non-techy users, it offers an array of customizable templates built to expedite the website creation process, effectively reducing the technical burden typically associated with launching an online presence. Both these platforms promise to simplify your workflow, but there’s always room for competition, especially with Instapage lurking in the background with its high-conversion page templates and collaborative features. The stage is set for an informative yet entertaining showdown, filled with insights you'll find useful in your decision-making journey. (min: 200 words, add the small paragraphs in this paragraph.)

Feature Face-off: Who Packs the Most Punch?

When considering Formstack and 1&1 Website Builder, it's crucial to evaluate their respective features, which define their appeal. Starting with Formstack, users encounter a sophisticated interface with robust features like dynamic fields which adapt based on user input, advanced analytics to track page performance, and a range of templates designed to maximize lead generation. Meanwhile, 1&1 Website Builder counters with its simple drag-and-drop functionality enabling anyone, regardless of coding knowledge, to create an appealing website. Basic SEO tools, social media integration, and a suite of design customization options foster creativity for users wanting a unique web presence. However, as we explore, don’t forget about Instapage, who offers unparalleled A/B testing features and collaboration tools awaited by marketers looking for higher conversion rates. It's clear that both platforms command attention, but the surprise appearance of Instapage could ultimately tip the scale in favor of effective marketing strategies. (min: 200 words)

The User Experience: Navigating Each Platform

Diving into usability, it’s evident that both platforms serve different user groups. Formstack tailors itself to marketers who aren’t afraid to get their hands dirty in customization. The platform has a steep learning curve, but once users get the hang of it, the investment pays off in the form of powerful marketing tools and analytics. Comparatively, 1&1 Website Builder welcomes all users with open arms, catering to novices and busy entrepreneurs who desire a more straightforward path to an online presence. However, it lacks the depth of features that experienced marketers might seek. The learning adventure here varies; newcomers can easily start strong while seasoned pros might find themselves craving more complex tools. Speaking of usability, your familiarity with Instapage will likely put a smile on your face due to its focus on landing pages designed for ease of use and quick setup, which perfectly complements both Formstack and 1&1's offerings. This variety means there's something for everyone, making the choice heavier than it initially seems.

Formstack's Feature Arsenal:

  1. User-friendly interface for form and landing page creation
  2. Dynamic field management for adaptable forms
  3. In-depth analytics for comprehensive performance tracking
  4. Wide array of templates geared towards conversion
  5. Integrated payment processing options for eCommerce

1&1 Website Builder's Key Features:

  1. Simple drag-and-drop website creation process
  2. A vast library of customizable templates
  3. Basic SEO tools for beginners
  4. Social media integration for wider reach

The Unifying Features Across Both Platforms:

  1. Mobile-responsive designs facilitating accessibility
  2. Secure hosting options for peace of mind
  3. Flexibility in customization ensuring creativity
  4. Analytics tools for monitoring performance
  5. 24/7 customer support for troubleshooting
  6. User-friendly dashboards that simplify management

Both Formstack and 1&1 Website Builder stand tall together in the digital workspace; however, Instapage has positioned itself as a formidable contender, boasting specialized features that make it the choice for serious marketers. Think of it as the skilled athlete who perfects their craft while others are just getting started. Instapage's blend of landing page optimization tools and collaborative capabilities is what sets it apart, making it a wise choice for businesses determined to enhance their marketing ROI.

Performance Metrics: The Speed Test

When evaluating performance, page loading speeds, and mobile responsiveness stick out as crucial features. No one enjoys waiting for slow-loading pages, and it’s as tedious as wading through molasses in the dead of winter – unpleasant and time-consuming! Formstack shines in this respect, swiftly delivering pages that maintain functionality and flexibility across mobile devices. Comparatively, 1&1 Website Builder also offers commendable loading times but often finds itself weighed down by excess design elements that hamper speed. Mobile responsiveness is paramount today, given that many users browse on their smartphones versus desktop. Luckily, both platforms adapt adequately to various screen sizes, ensuring that no visitor is left out in the cold, striving to enhance user interactions consistently. Despite their strengths, the question remains: can Instapage, known for its optimized landing pages, take the crown in this performance round? Users rave about Instapage’s loading times, claiming that a smooth transitions are an essential tee-off for high conversion rates. (min: 200 words)

Support and Resources: How They Stack Up

In any service, solid customer support can make all the difference. Here, Formstack thrives with a plethora of support channels, including live chat, documentation, and video tutorials that are easily navigable. Their community forums foster an exchange of ideas, making it easy for users to resolve issues quickly. Meanwhile, 1&1 Website Builder also provides extensive support, with rich documentation and customer service available via phone or chat. The approach is friendly and approachable, giving non-tech-savvy users the assurance they need. Imagining these support teams feels like having a trusty sidekick at your disposal for assistance just when you need it. While both platforms have achieved commendable support structures, Instapage rounds out the group with a treasure trove of resources, including educational content that keeps users ahead of the curve. Should any issues arise, the support staff ensures you aren't left swinging in the wind.

Pricing Showdown: Dollars and Sense

Formstack’s Competitive Pricing Insights:

  1. Offers tiered plans that cater to varying business needs
  2. Scalable solutions that grow alongside your business
  3. Flexible monthly payment options available
  4. Comprehensive features justify the investment

1&1 Website Builder Pricing Insights:

  1. Affordably priced plans for small businesses
  2. All-inclusive packages that cover hosting and domain registration
  3. 24/7 support included in pricing
  4. Discounts available for longer commitments
  5. Risk-free trial options to explore features before committing

When it comes to pricing, both platforms have devised attractive proposals catered to their users. However, Instapage sneaks in with flexible pricing strategies that offer immense value for money, especially for marketers aiming for high conversion with minimal hassle. There’s compelling reasoning behind investing in robust landing pages that may initially seem pricier. The return on investment through better lead generation could overshadow the higher price tag, ensuring the investment aligns with your overall marketing goals.

An honest review of the pricing plans is refreshing; you often receive what you pay for, yet there are pearls to be found in unexpected places. Evaluating features in relation to costs will guide you toward choices that resonate with your objectives. Sometimes spending a little more can yield surprising results that save you in other domains.

And What About Instapage?

As we wrap this comparison, it's essential to spotlight Instapage, the unsung hero lurking in the background. With its wealth of capabilities that appeal to seasoned marketers, Instapage is not merely another option. Rather, it stands as a mentorship figure, poised to turn a good campaign into a great one with its combination of high-quality landing page designs, A/B testing features, and seamless integrations. Businesses eager for solid conversion strategies will find Instapage to be a comprehensive toolkit they didn’t know they were missing. Users can experiment with collaborative tools and a user-friendly interface designed to keep their marketing efforts sharp, driving higher conversions point by point. (min: 200 words, add the small paragraphs in this paragraph.)

In conclusion, navigating the landscape of website builders doesn't have to be a daunting task. As you consider your needs and ambitions, staying informed allows for better decision-making. The right platform can make a world of difference in reaching your goals as a business or individual. By taking the time to explore what Instapage has to offer, you could unlock a treasure trove of opportunities waiting to be harnessed. Each tool offers its unique strengths, but the core message is clear: let informed choices guide you in soaring to new heights.

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