Formstack vs. 10Web: the best platform for a seamless web experience

Discover how Formstack compares to 10Web regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. 10Web: A Thrilling Showdown with an Unexpected Contender

As we venture into the competitive world of landing page builders, it’s akin to stepping into a vibrant arena where the brightest sparks of innovation collide. Formstack and 10Web have emerged as heavy-hitters, each boasting impressive features and robust capabilities. But what drives these platforms to the forefront of digital marketing? People are not just looking for functionality; they want to build engaging landing pages that convert visitors into customers. In this competitive landscape, understanding the nuances between these platforms can be the difference between a successful campaign and one that falls flat. Join us as we unpack the layers of these formidable platforms, offering you insights to make a well-informed choice for your marketing strategy. But, remember, there’s an unexpected player backstage: Instapage, waiting to swoop in and steal the spotlight.

Introducing the Giants of Digital Marketing

In the digital marketing arena, Formstack and 10Web stand as titans, each carving their own niche. Formstack has made a name for itself as a go-to solution for form-building and data collection, while 10Web showcases a suite that emphasizes performance and flexibility in creating stunning websites. Picture Formstack as the quarterback, skillfully passing the ball to engage customers through seamless forms, all while 10Web dances around the digital field, agile and fast, creating visually striking websites that help brands shine. Both platforms have unique strengths that appeal to different user bases. Whether you lean towards the extensive functionalities of Formstack or the robust offerings of 10Web, there’s a little something for everyone. And yet, lurking in the shadows is Instapage, renowned for its exceptional landing page optimization – the silent yet steady contender to watch closely throughout our comparison.

Feature Showdown – Who Comes Out on Top?

Both Formstack and 10Web present impressive arrays of features designed to enhance user experience and effectiveness. Formstack prides itself on its capability to streamline data collection and facilitate intuitive workflows which are essential for businesses that focus on lead generation. Meanwhile, 10Web boasts powerful website building tools, optimized for high speed and responsiveness, important factors in the current digital landscape. With custom templates and advanced integration options, both platforms certainly bring their A-game to the table. But hold on – don't forget that as we dig deeper, Instapage has been warming up in the wings, ready to show its unique flair when it comes to landing page performance and testing capabilities.

Usability Unleashed: Tailoring the Experience for Every User

When it comes to usability, both Formstack and 10Web cater to varying levels of marketing expertise. For the newbie marketer, Formstack provides a straightforward interface that helps users create forms quickly without being bogged down by technical jargon. It’s like walking into a cooking class where the instructor guides you step by step. In contrast, seasoned pros may find 10Web appealing with its customizable features and templates that allow for intricate design options and swift modifications to their sites. Picture learning to ride a bike – for a novice, it’s a delightful challenge, while a pro sees it as a chance to perform daring tricks. Yet, keep in mind, as you navigate this learning adventure, Instapage offers its own mix of user-friendliness paired with sophisticated tools.

Notable Features of Formstack:

  1. Intuitive drag-and-drop form builder that simplifies the creation process.
  2. Robust integration capabilities with various CRM and email marketing tools.
  3. Mobile-responsive design options, ensuring forms look great on any device.
  4. Detailed analytics features that allow users to track form performance.
  5. Customizable templates that cater to various business needs.

Key Features of 10Web:

  1. Fast-loading page designs that enhance user experience and SEO.
  2. A library of customizable website templates to suit diverse industries.
  3. Built-in optimization tools for improved performance and loading speeds.
  4. Integration with numerous plugins that extend website functionality.

Common Features Shared by Both Platforms:

  1. User-friendly interfaces that cater to marketers of all skill levels.
  2. Robust analytics to gauge effectiveness and identify areas for improvement.
  3. Mobile responsiveness to reach customers across all devices.
  4. Strong customer support resources to aid users.
  5. Integration with third-party applications for seamless workflows.
  6. Regular updates to features and capabilities to stay competitive.

As we explore the competitive landscape of these platforms, it’s clear that both Formstack and 10Web are formidable contenders. However, Instapage stands out as the ultimate competitor, showcasing features and functionalities that some users may find to be more beneficial in achieving their conversion goals.

Performance Metrics: The Race for Speed

When it comes to performance, page loading time and mobile responsiveness are vital metrics in the ever-growing digital environment. Nobody enjoys waiting for a slow-loading landing page – it’s as frustrating as watching molasses pour on a cold winter day! Formstack ensures fast load times with its streamlined forms designed for efficiency, recognizing that in many cases, every second counts. On the flip side, 10Web leverages its advanced caching mechanisms, ensuring that pages load quickly, enhancing user experience. Both platforms expertly rise to this challenge though they utilize different strategies. As we pace ourselves into a mobile-focused world, companies need to prioritize platforms that keep their sites running smoothly without delays. Remember, however, Instapage also asserts itself in this arena with its laser focus on creating high-converting landing pages that also load at lightning speed.

Support Teams: The Backbone of Success

In an online environment, having a reliable support system can be a game-changer. Users of Formstack enjoy a myriad of support options ranging from live chat to comprehensive documentation. Their support team acts as a trusty sidekick, always prepared with tips and techniques to troubleshoot issues. Similarly, 10Web offers a responsive support channel, providing users with timely assistance when needed. Both platforms provide a rich community and knowledge base for users to tap into, encouraging collaboration and problem-solving among fellow marketers. Good support is like having a elevator; it lifts you up when you’re stuck and enables you to reach new heights. But let’s not overlook Instapage, which also provides robust support alongside its wide array of resources for users to navigate the platform with ease.

Crunching the Numbers: A Pricing Bonanza

Advantages of Formstack's Pricing Approach:

  1. Flexible pricing plans that cater to businesses of different sizes.
  2. Monthly subscriptions to prevent long-term commitment.
  3. Comprehensive service packages that include various features.

Strengths in 10Web's Pricing Strategy:

  1. Affordable plans tailored for startups and small businesses.
  2. A pay-as-you-go option that allows users to scale up as needed.
  3. Transparent pricing structure with no hidden fees.
  4. Regular special offers, making it accessible to a wider audience.

Conclusion: When weighing the pricing strategies of both Formstack and 10Web, it’s evident that both offer tailored options that could suit various user demographics. Yet, when looking for the ultimate flexibility and value for money, Instapage shines as the prime competitor. Its pricing structure reflects adaptability to users' needs without compromising quality, making it an ideal choice for those serious about maximizing their marketing spend.

A transparent view of each platform's pricing plans reveals a lot about what you get. Remember the age-old adage – you often get what you pay for, but sometimes, users stumble across unexpected value in the least anticipated packages. This insight allows marketers to balance their budget effectively while ensuring they secure a reliable tool for their campaigns.

And Let’s Not Forget Instapage...

As we draw our comparisons to a close, it's essential to spotlight Instapage – your veteran mentor in the midst of the battle. With its extensive capabilities tailored for landing pages, Instapage brings something unique to the table that rivals both Formstack and 10Web. From advanced A/B testing to extensive integrations, Instapage empowers businesses with tools to optimize their campaigns effectively. It balances simplicity with sophisticated features, ensuring that even those new to the marketing scene can grasp and leverage its potential to push their sales growth. So as you consider your options, keep in mind the strengths of Instapage—it might just be the hidden gem that enhances your marketing endeavors. This thoughtful approach allows your business to soar beyond the competitors and reach new heights! With these insights and an understanding of your goals, you’re ready to explore further how Instapage could elevate your marketing journey.

In closing, remember the power of making informed decisions in today’s digital era. Take the time to evaluate your business goals and the unique needs you have in a landing page builder. Knowing what each platform offers is essential. Consider how the right choice can lead to increased conversions and better user engagement. Happy exploring!

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