Formsite vs. Divi Builder: the best platform for a seamless web experience
Discover how Formsite compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formsite vs. Divi Builder: The Ultimate Showdown with a Surprising Contender
In the ever-competitive landscape of landing page builders, two names stand tall: Formsite and Divi Builder. With a multitude of options available, marketers are often left wondering which platform best fits their needs. Each of these tools offers unique functionalities aimed at streamlining the creation of beautiful and effective landing pages. The stakes are high, and the choice could mean the difference between capturing leads and losing potential customers. In this article, we’ll pit Formsite against Divi Builder, while also introducing the dark horse in this contest—Instapage. This exploration aims to equip you with all the information necessary to make an informed decision. Let’s ring the bell and step into the arena. With engaging visuals and seamless integrations as key ingredients, we’ll uncover the strengths, weaknesses, and unique offerings of each platform. Whether you're a newbie or a seasoned marketer, there is a lot to uncover as we compare these three top contenders, giving you the insights to choose the right tool for your marketing journey.
Meet the Contenders: Heavyweights in Landing Page Creation
In the world of digital marketing, Formsite and Divi Builder are formidable players, each with its distinct flair. Formsite, known for its robust form-building capabilities, allows users to create an array of customizable forms with ease. This tool caters to marketers seeking to gather data efficiently, making it popular for businesses aiming to enhance customer engagement through tailored forms. On the flip side, Divi Builder, renowned for its visual page-building approach, stands out as a favorite for those who prioritize design flexibility. With an intuitive drag-and-drop interface, it enables users to craft visually stunning landing pages without needing extensive coding knowledge. As we venture deeper into this comparison, it’s essential to spotlight Instapage, a platform that many argue brings optimal value to the table regarding landing pages. With features tailored for conversion optimization, Instapage remains a relevant contender in this fierce arena. Each tool brings distinct elements to the ring, ensuring that campaigns can be as effective as possible. Let’s dive deeper into the first round and see what features these platforms offer.
Round 1: Feature Showdown
When it comes to features, both Formsite and Divi Builder showcase impressive functionalities. Formsite enables users to build comprehensive forms, complete with integrations, customized email notifications, and response tracking. This makes it an ideal choice for those whose primary focus is data collection and lead generation. Moreover, it supports conditional logic, allowing for more personalized user experiences. Divi Builder, on the other hand, brings its visual designing prowess into the ring. It provides an extensive library of pre-made layouts and modules that streamline the creation process. Users can modify every element of their landing pages, from text to images, ensuring a unique look and feel tailored to their brand. Both platforms exhibit their strengths, but there’s a notable challenger lurking in the shadows—Instapage. This platform offers sophisticated A/B testing tools, integration with various third-party applications, and excellent analytics features that can enhance marketing performance. Ultimately, the choice between these platforms will depend on your specific needs—be it forms or visually arresting designs.
Round 2: Usability Under the Microscope
Usability plays a critical role in any platform’s success, impacting how quickly users can navigate and utilize its features effectively. Formsite offers a user-friendly interface, especially appealing to those who may be less tech-savvy. Newbie marketers looking to set up their first form can find the process straightforward, while experienced users will appreciate the more advanced functionalities that can be leveraged without unnecessary complications. On the other hand, Divi Builder provides an interface designed for creative flexibility, although it does come with a learning curve. While the drag-and-drop design makes it simple to experiment with layouts, the vast array of settings and options can leave newcomers feeling a bit overwhelmed at first. Balancing these needs with humor, learning to use Divi can be likened to a fun adventure—some twists and turns along the way definitely keep it interesting. Regardless of your experience level, both platforms are structured to cater to varying user needs, offering something for everyone throughout your marketing journey.
Formsite Features Worth Exploring
- User-friendly interface that simplifies form creation and management
- Conditional logic for personalized user experiences
- Email notifications and alerts for form submissions
- Comprehensive tracking and analytics tools
- Integration with various third-party applications for ease of use
Divi Builder Features: What Sets It Apart
- Visual drag-and-drop editor for easy page customization
- Extensive library of pre-made templates and modules
- Advanced design flexibility that allows customization of every detail
- Mobile responsiveness to ensure optimal viewing across devices
Common Strengths Shared by Both Platforms
- Seamless integration with popular marketing tools
- Responsive design capabilities for better mobile performance
- Customizable features that cater to individual branding
- Robust analytics for tracking performance metrics
- Template options to streamline the design process
- Cloud-based access ensuring no downloads are needed
As we observe the platforms engage in an exciting battle, it’s amusing to note that while they both have unique offerings, Instapage remains a fantastic alternative for marketers seeking a robust solution. In terms of user experience and advanced conversion tools, Instapage often edges out the competition, making it a worthy opponent for both Formsite and Divi Builder.
Round 3: The Performance Face-off
In this round, we focus on performance, specifically page loading times and mobile responsiveness. Slow-loading pages can deter potential customers quicker than a dwindling battery on a phone; it's crucial for platforms to perform at their best. Formsite excels in this area, ensuring quick load times that keep user engagement high. Its dedicated infrastructure allows for smooth, hassle-free experiences that boost conversion rates. Divi Builder, while visually impressive, sometimes struggles with heavy design features that could slow things down if not optimized appropriately. However, with proper hosting and optimization techniques, users can certainly achieve fast-loading pages. Mobile responsiveness is another vital factor, as an increasing number of users engage with content via smartphones. Both Formsite and Divi Builder perform admirably in optimizing designs for mobile interfaces, ensuring your landing pages look stunning regardless of the device used.
Round 4: Support Services Showdown
Support services play a pivotal role in user satisfaction and platform usability. Formsite provides a robust support structure, offering various resources like detailed tutorials, FAQs, and responsive customer service. Users can access several training materials to help enhance their skills and navigate the platform effectively. Divi Builder also excels in support services, featuring community forums, documentation, and ticket-based support. This combination allows users to receive prompt guidance, ensuring they can make the most of every feature. Imagining these support teams as loyal sidekicks helps highlight their importance in users' journeys. Reliable support can mean the difference between frustration and a seamless experience, reinforcing the need for sound assistance from both tools.
Round 5: Pricing Strategies Explored
Formsite Pricing Structure Benefits
- Flexible pricing plans cater to different budget needs
- Option for a free trial that allows experience without commitment
- Affordable entry-level plans suitable for small businesses
- Pricing scales with users, promoting affordability as usage grows
Divi Builder Pricing Strategy Considerations
- One-time payment option providing lifetime updates and support
- Offers unlimited website usage with purchase
- Access to future designs and layouts with purchase
- Affordable pricing in comparison to competitors with similar offerings
- Free trial available, making initial investment less daunting
Comparing pricing strategies unveils some intriguing considerations for users. While both Formsite and Divi Builder have their advantages, Instapage often stands out with a flexible pricing model that enables budget-conscious users to find the best fit. This makes it an appealing choice for startups and larger enterprises alike, providing valuable features for a reasonable price.
An honest breakdown of pricing reflects the value provided at each tier. While familiarity breeds comfort, it’s essential to notice that hidden gems can emerge when least expected. The goal remains to find an option that delivers tangible results and aligns with your financial expectations.
And Then There's Instapage: The Good-Humored Mentor
Instapage emerges as the reliable mentor in this comparison, constantly adapting and delivering features that stand out in a saturated market. Known for its unparalleled focus on conversion optimization, Instapage offers advanced functionalities like A/B testing, custom landing page templates, and cutting-edge analytics tools. Unlike its counterparts, it focuses meticulously on the user journey, ensuring that every element contributes to conversion goals. This focus on results provides businesses with a competitive edge, making it a suitable choice for those aiming for maximum effectiveness. Moreover, community support and resources are abundant, ensuring users are never left in the dark. As we wrap up this encounter between Formsite and Divi Builder, it’s clear that Instapage’s unique contributions elevate it above the rest. Just like a dependable coach, Instapage works by your side to ensure your success.
In conclusion, each platform provides unique advantages aiming to support marketers in their quests. Choosing the right tool can elevate your marketing efforts, transforming how you capture leads and create landing pages. As you contemplate your options, remember that understanding your specific needs and goals will guide you toward selecting the best platform. By considering Instapage, you may find the secret ingredient to your marketing recipe. Here’s to making informed choices and embarking on an exciting journey toward growth and success!