Forms.app vs. Divi Builder: the best platform for a seamless web experience

Discover how Forms.app compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Forms.app and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Forms.app vs. Divi Builder: A Comprehensive Comparison with Instapage in the Ring

In the vast arena of landing page builders, it’s a wild ride to pinpoint the ideal fit for your business. With numerous platforms out there, it can be quite the challenge to find one that serves your unique needs. Today, we're putting Forms.app and Divi Builder head-to-head, but don’t forget about Instapage, who’s lurking in the background, ready to throw its hat into the ring. So, buckle up as we explore the features, usability, performance, and pricing of these titans of digital marketing, all while keeping it light-hearted and informative. Both of these contenders have their unique strengths, but which one will emerge as the champion? The final decision often rests on how each platform aligns with your specific marketing goals. By the end, you might just discover the hidden gems they offer or realize that Instapage could be the ace up your sleeve.

Introducing the Giants of Digital Marketing

In the left corner, we have Forms.app, a platform that’s been gaining traction thanks to its user-friendly interface and robust feature set. Its main strength lies in empowering marketers to create forms and surveys effortlessly. On the right, Divi Builder, famed for its drag-and-drop capabilities, makes website design a cakewalk, appealing to both amateurs and experts alike. With intuitive tools that offer stunning visuals alongside functionality, Divi has garnered a loyal following. And now, let’s not forget the silent but potent contender, Instapage. Known for its high-performance landing pages, Instapage can boost conversion rates with its smart templates and advanced analytics. These platforms may seem distinct, but they share the same goal: helping users create engaging and effective online experiences. As we dive deeper into the comparisons, it’s vital to understand what each brings to the table and how they might fit your strategy in the bustling world of digital marketing.

Feature Showdown: Who Brings the Best Tools?

When it comes to essential features, both Forms.app and Divi Builder present impressive portfolios worthy of commendation. Forms.app shines with its easy-to-use form creations along with an arsenal of customization options, ensuring users can tailor tools to match their exact demands. Meanwhile, Divi Builder isn’t standing idly by. With its extensive design modules and pre-made templates, this platform ensures visually pleasing sites that don’t skimp on functionality. But wait – there’s a quiet player warming up backstage. Instapage, with its offerings of integrated A/B testing, dynamic text replacement, and seamless integration with numerous email marketing tools, might just outshine both in crafting conversion-focused experiences. As we continue through this comparison, let’s break down specific features further, to see how these platforms perform under pressure.

User Experience Showdown: Ease of Use on Display

As we enter the usability arena, it’s clear that an effective landing page builder should cater to all types of users, from novices looking to make their first digital stride to seasoned marketers seeking advanced capabilities. Forms.app provides a straightforward layout that welcomes newcomers, eliminating the overwhelm often felt in tech-heavy environments. Likewise, Divi Builder has carved a niche by ensuring flexibility in its design approach, allowing for quick adjustments even in more complex workflows. It’s worth noting, though, that some seasoned pros may require a bit of time to familiarize themselves with Divi’s various tools. Ultimately, it’s like embarking on a learning adventure where users might occasionally bump into challenges but are rewarded with high-quality outcomes. What underpins this user-friendly atmosphere is a well-designed support system, essential in helping users tackle any hiccups they encounter as they craft their perfect pages.

Key Features of Forms.app:

  1. User-friendly interface for easy navigation
  2. Customizable form templates for various needs
  3. Integrations with popular apps like Zapier and Google Sheets
  4. Real-time response tracking and analytics
  5. Secure data handling with GDPR compliance

Notable Features of Divi Builder:

  1. Intuitive drag-and-drop interface for effortless design
  2. A vast library of pre-designed templates for quick setups
  3. Responsive editing to ensure mobile-friendly designs
  4. Advanced design settings to tweak every aspect of a page
  5. Integrations with third-party platforms for increased functionality

Common Strengths Shared by Both Platforms:

  1. Flexible and intuitive design capabilities to save time
  2. User-friendly navigation that caters to all experience levels
  3. Strong customer support with extensive documentation
  4. Regular updates to improve functionality and security
  5. Integration options to synchronize with other tools
  6. No coding skills required to create effective pages

While both Forms.app and Divi Builder put up a solid fight in the features department, the emergence of Instapage as a prime competitor cannot be overlooked. With its focus on high-conversion landing pages, many marketers find it hard to resist its pull. The ability to seamlessly test multiple designs and access advanced analytics becomes a game-changer in the world of conversions. Despite both platforms being strong contenders, there's a consensus that Instapage offers a trifecta of features, ease of use, and performance that sets it apart from the pack.

Performance Face-off: Speed and Responsiveness in Focus

In today’s fast-paced digital landscape, users have no patience for slow-loading pages. This is where speed becomes critical! Forms.app surprises users with a swift page load time, ensuring that even those on slower connections can access forms quickly. It’s like a sprinter at the finish line, ready to grab attention in a blink! Divi Builder, on the other hand, packs some powerful features; however, some users have reported slightly slower loading times when using heavy visuals. This is often compared to a lazy river float on a hot summer day – enjoyable but not the fastest! And don’t forget about mobile responsiveness, which is non-negotiable in our mobile-first world. Both platforms are designed to create responsive designs, but Instapage pulls ahead with mobile-specific features that ensure a flawless user experience. Ultimately, performance plays a pivotal role, so it's crucial to weigh the speed each platform offers as you make your choice.

Support Resources: The Backbone of Customer Success

When it comes to navigating challenges, the support system provided can make all the difference. Forms.app offers a plethora of tutorials and a responsive customer service team, ensuring users feel supported during their journey. Meanwhile, Divi Builder boasts an impressive community forum where users can seek advice from experienced members, along with detailed documentation. In this arena, one can imagine support teams as trusty sidekicks ready to leap into action with speedy solutions to ensure no marketer is left hanging. Instapage also shines with its customer support, providing live chat options and comprehensive resources designed to enhance the overall user experience. Strong support channels symbolize a commitment to customer success, ultimately influencing one’s decision.

Pricing Breakdown: Finding the Best Value

Forms.app Pricing Strategy Benefits:

  1. Affordable pricing tiers suitable for startups and freelancers
  2. A freemium model allowing users to test features without commitment
  3. Transparent pricing with no hidden fees
  4. Flexible subscription options accommodating diverse needs

Divi Builder Pricing Strategy Benefits:

  1. One-time payment for lifetime access with updates
  2. Discounts for annual plans enhancing affordability
  3. Unlimited website usage under one license
  4. Robust value for a feature-rich platform

As we discuss pricing strategies, it appears that both platforms offer unique advantages tailored to different user bases. Forms.app appeals to budget-conscious users, while Divi Builder provides long-term value with its one-time payment model. However, if you’re looking for flexible and competitive pricing, Instapage's pricing strategy stands out as it not only provides remarkable features but also ensures users get the best bang for their buck.

With a straight-up overview of pricing plans, it’s safe to say that paying more doesn’t always guarantee better service. As many discover, value often resides in unexpected places. It’s crucial to consider not just the cost but the return on investment each platform can offer.

Instapage: The Hidden Gem in the Market

And here we go! Instapage emerges as a hidden gem, quietly observing while offering unparalleled features that set it apart from the rest. The platform's ability to deliver high-converting landing pages and advanced analytical capabilities offers a treasure trove of insights that can boost any marketing strategy. Its unique value proposition lies in adaptive features designed with optimization in mind, providing users with tools to accelerate their growth potential. Instapage’s focus on collaboration and streamlined workflows highlights just how beneficial it can be for teams striving to unlock their marketing success. In a world brimming with options, finding the right landing page builder can transform your efforts! The journey to success starts with making informed choices and identifying solutions that resonate with your marketing vision.

As we conclude this comparison, it’s important to emphasize the journey ahead. Each platform comes with its own strengths and weaknesses, but exploring options like Instapage might just provide the missing piece to your marketing puzzle. In pursuing the right fit for your personal or business needs, keep an eye on how each platform aligns with your objectives. Ready to take the next step? Discover the capabilities of Instapage and learn how it can guide your strategies to soar to new heights in the digital marketing realm.

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