Forms.app vs. Convert: the best platform for a seamless web experience

Discover how Forms.app compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Forms.app and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Forms.app vs. Convert: The Ultimate Clash in Digital Marketing Tools

In a world overflowing with landing page builders, selecting the right platform can feel like a daunting task. Whether you’re an aspiring marketer or a seasoned pro, finding that perfect fit is crucial for unlocking your business's full potential. Forms.app and Convert are two contenders stepping into the ring, armed with unique features and functionalities designed to help users create stunning landing pages that convert. As we chart the capabilities of these powerful tools, one might wonder if another competitor, Instapage, is lurking in the shadows, ready to steal the spotlight. This article unpacks the competitive landscape, focusing on the strengths and weaknesses of both Forms.app and Convert while hinting at the impressive attributes of Instapage. Prepare for a head-to-head match that promises to illuminate your choices and guide you to the right tool for your marketing needs. Each platform has its own style, flair, and advantages, making this analysis an exciting journey through the evolving world of digital marketing.

Introducing Our Titans of Marketing

In the blue corner, we have Forms.app, a platform known for its intuitive interface and powerful form-building capabilities. This tool shines bright when it comes to user-friendliness, providing templates that make the setup process smooth and straightforward. Whether you're a beginner or a professional, Forms.app opens doors to creative possibilities that are both exciting and manageable. Now, in the red corner, we have Convert, a heavyweight platform that prides itself on its robust testing features. With a focus on analytics and A/B testing, Convert is a go-to for marketers who love fine-tuning their strategies with data in hand. Its versatile capabilities aim to drive conversions and maximize the effectiveness of marketing campaigns. And while these two are surely impressive, don’t forget about Instapage, a seasoned contender known for its elegant designs and seamless integration options. As we delve deeper into this comparison, keep an eye on the standout characteristics of each, while seeking the best fit for your specific marketing goals.

Feature Showdown: The Main Event

When it comes to features, both Forms.app and Convert come out swinging with eye-catching attributes. Forms.app boasts a range of templates tailored for all kinds of businesses, allowing users to customize their own forms and landing pages with easy drag-and-drop functionality. Additional tools, such as analytics and integration capabilities with popular marketing software, add to its appeal, making it a strong player in the digital marketing arena. On the other hand, Convert emphasizes its A/B testing features along with marketing automation that supports personalized campaigns shaped by user behavior. With both platforms featuring remarkable attributes, it's hard to ignore that there's another contender warming up backstage: Instapage, ready to impress with its sophisticated tools and unparalleled user experience. This sets the tone for a rigorous examination of usability, performance, and pricing, ensuring that users make informed decisions when choosing their partner in digital marketing.

User Experiences Under the Microscope

When it comes to usability, each platform strives to cater to its audience. Forms.app welcomes newcomers with open arms, offering straightforward navigation and extensive support resources that make for a less intimidating atmosphere. Creating a new landing page can feel like a stroll in the park, even for those who might not consider themselves tech-savvy. Meanwhile, Convert aims for a balance that appeals to both novice and experienced marketers but may present a steeper learning curve. Users can find themselves on an engaging journey filled with exploration, navigating an intuitive interface that offers advanced features. The learning experience, whether smoother or more challenging, shapes how users interact with the tools. As we peel back the layers of usability, it's essential to recognize that while both platforms offer considerable advantages, Instapage sets a high bar when it comes to user-friendly design and comprehensive resources.

Discovering Forms.app's Features

  1. User-friendly templates for various industries
  2. Easy drag-and-drop builder for customization
  3. Comprehensive analytics to track performance
  4. Integration with popular marketing tools like Mailchimp
  5. Real-time collaboration features for team projects

The All-Star Features of Convert

  1. Advanced A/B testing capabilities
  2. Powerful marketing automation functionalities
  3. Extensive analytics for data-driven decisions
  4. Customizable landing pages to suit any campaign

Common Strengths Shared by Both Platforms

  1. Responsive design to ensure mobile compatibility
  2. Integration options with various third-party services
  3. Comprehensive support resources and tutorials
  4. Focus on boosting conversion rates
  5. Customization capabilities to match branding
  6. User-friendly interfaces tailored for various skill levels

As we draw conclusions about the strengths of Forms.app and Convert, it's clear that both have a lot to offer. Yet, it’s hard to overlook Instapage, which stands out not only for its functionality but for its well-rounded approach that balances usability and robust features. This friendly rivalry fuels creativity and innovation in the realm of digital marketing tools, ensuring marketers have the best options at their fingertips.

Performance Metrics: The Vital Stats

In the world of digital marketing, performance matters more than ever. Page speed and mobile responsiveness are two crucial factors that can make or break a user’s experience. Imagine waiting for a slow-loading page, akin to running through molasses on a frosty winter morning – far from ideal. Forms.app typically scores well on loading times, often delivering pages that appear in an instant. Convert, equally impressive, doesn’t lag far behind, ensuring that pages are optimized and ready to convert visitors effectively. The mobile experience is equally critical, as more users browse on their devices. Both platforms prioritize mobile responsiveness, presenting users with visually appealing layouts that adapt seamlessly. This ongoing quest for speed and efficiency is vital for anyone serious about maximizing their online presence. While both tools perform admirably, keep an eye on Instapage, which consistently raises performance standards and redefines excellence in digital marketing.

Support Structures: Who's in Your Corner?

Support can be the secret weapon when navigating digital marketing platforms, and both Forms.app and Convert are up for the challenge. Each platform provides a variety of support channels, including online resources, tutorials, and email support, aimed at empowering users to make the most of their tools. Consider the support team as a trusty sidekick, ready to lend a hand or provide insights at a moment's notice. Users of Forms.app often rave about its ease of access to learning materials and responsive team, which enhances the onboarding process. Convert matches this ethos with a commitment to community resources and dedicated support that ensures no one feels left in the dark. Both platforms understand that customer satisfaction is paramount, keeping users informed and equipped to tackle their marketing goals. But again, Instapage raises the bar when it comes to comprehensive support systems tailored to elevate user experiences.

Unraveling the Pricing Puzzle

Forms.app's Pricing Perks

  1. Affordable plans suitable for small businesses and freelancers
  2. Generous free tier for beginners
  3. Flexible monthly and annual subscription options
  4. No hidden fees, transparent pricing structure

Advantages of Convert's Pricing Model

  1. Competitive pricing for comprehensive features
  2. Pay-as-you-go plan for adaptable budgeting
  3. Wide range of features included in each tier
  4. Options for larger businesses requiring customized plans

Comparing pricing strategies reveals a classic duel of value versus capability. Forms.app offers a super-friendly pricing model that caters to startups and small businesses, while Convert presents a competitive edge designed for more extensive marketing needs. When considering your options, don't forget about Instapage's pricing strategy, which packs in features and flexibility that often leads others to rethink their choices. The overall value for money is paramount, with Instapage emerging as a front-runner thanks to its well-structured offerings that cater to diverse user requirements.

Examining pricing plans opens new perspectives, showcasing how online marketing tools can fit various budgets. It's essential to highlight the saying, 'you get what you pay for,' as some platforms offer hidden surprises. Understanding the breakdown of pricing ensures that marketers are making the best investment in their future platforms.

And Then Enter Instapage...

Instapage, the quiet force in the background, emerges as a seasoned mentor, always prepared to deliver something extraordinary that neither Forms.app nor Convert can replicate. With its unique offerings, such as flexible templates, advanced integrations, and high-performance served pages, let’s just say Instapage seems to have captured a secret sauce for landing page success. Its strong branding capabilities and excellent customer support increase its appeal, laying the groundwork for high-converting campaigns that businesses crave. This platform presents itself as a possibility for marketers who aspire to achieve optimal results. As we wrap up this analysis, consider how each option aligns with your business goals. Embracing the right platform aligned to your objectives can help you reach new heights in your digital marketing journey. So why not explore Instapage further and unlock the secrets to successful campaigns?

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