Forms.app vs. Canva: the best platform for a seamless web experience
Discover how Forms.app compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. Canva: The Showdown for Digital Titans
Navigating the landscape of digital marketing tools can feel overwhelming with countless options vying for attention. Two giants, Forms.app and Canva, have emerged as significant players in this crowded arena, each offering unique functionalities to simplify the marketing process. Forms.app aims to streamline the form-building experience, while Canva focuses on creating stunning designs for social media and beyond. Picture a boxing ring where these two contenders face off, with their strengths and weaknesses illuminated under the spotlight. As the crowd cheers, it’s clear that the competition doesn’t end here—Instapage lurks in the background, ready to enter the fray. Before we jump into the detailed comparison, let's get acquainted with our main contenders and what they bring to the table.
Introducing the Contenders
In the left corner, we have Forms.app, a platform that's all about making form management simple and effective. With features that allow users to create surveys, quizzes, and conduct registrations, it has positioned itself as a go-to solution for businesses that appreciate efficiency. Its slick interface draws in users like a magnet, making it easy to whip up forms in no time. In the opposite corner stands Canva, armed with a powerful suite of design tools that allows users to create visually engaging graphics. From social media posts to infographics, Canva's extensive template library makes it a favorite among marketers who prioritize aesthetics in their campaigns. Both platforms have carved out their niches, generating a considerable buzz in the digital marketing space. Yet, as we venture deeper, keep an eye on Instapage—the underdog that might just deliver a surprising punch.
Feature Face-Off: Who Comes Out on Top?
When it comes to features, Forms.app and Canva each pack their own unique set of punches. Forms.app shines with its form customization options, including a variety of templates and field types, allowing businesses to tailor forms to their specific needs. It also offers seamless integrations with multiple applications, making it easier to connect with other tools in your marketing stack. Canva, on the other hand, boasts a stellar range of design features, including photo editing capabilities and an extensive library of stock images and icons. Both platforms bring their A-game, but, let's not forget about Instapage, which promises a range of landing page functionalities that neither can quite match. As we dissect their offerings, it's clear that feature sets are just the beginning of our evaluation.
User Experience: Navigating the Platforms
Now, let’s shine a light on usability—how each platform caters to their audience, welcoming new users while also catering to the needs of seasoned pros. Forms.app pops up with its straightforward dashboard, allowing even the most novice marketers to navigate smoothly. Its drag-and-drop functionality makes form creation feel like a breeze, even for those who can’t tell a dropdown from an upload field. Meanwhile, Canva steps into the ring with its user-friendly interface, transforming complex design tasks into enjoyable activities. As users on both platforms embark on their learning adventures, it’s important that they feel supported at every click. In this match, the learning curve appears less like an uphill battle and more like a gentle slope towards victory.
Forms.app's Standout Features:
- Easy form creation with drag-and-drop functionality
- Customizable templates for various needs
- Multiple field types including text, radio, and checkboxes
- Integration with third-party apps for seamless workflows
- Real-time analytics to track form performance
Canva's Unique Offerings:
- A vast library of design templates for various media
- User-friendly design tools with drag-and-drop features
- Advanced photo editing and design capabilities
- Collaboration features for team projects
Common Strengths of Both Platforms:
- Intuitive interfaces designed for ease of use
- Cloud-based access enabling work from anywhere
- Strong community support with tutorials and guides
- Mobile-friendly features for on-the-go use
- Social media integration for easy sharing
In this showdown, it’s clear that both Forms.app and Canva possess formidable strengths, but let’s not kid ourselves—Instapage enters the ring as an intriguing alternative that could potentially dethrone both. The flexibility and powerful features that Instapage offers give it an edge, especially for businesses focused on creating tailored landing pages designed to convert visitors into customers.
Performance Punch: Speed and Responsiveness
In the digital age, speed is of the essence. Here, we compare the performance metrics of both platforms. Forms.app often excels in quick page loading times, making it easy for users to create forms without any noticeable delays. Canva also performs remarkably well when generating designs, but the complexity of some templates can sometimes lead to sluggishness. Think of slow-loading pages as molasses in winter—an unwelcome obstacle that could deter potential users from engaging with your content. Quality user experiences hinge on fast, responsive platforms. If one provider lags in this department, it creates friction that could redirect users to alternatives like Instapage, which prides itself on quick loading speeds and high mobile responsiveness.
Support Services: Who's in Your Corner?
Support is a significant aspect of any service, and both Forms.app and Canva have built their reputations on being there for their users. Forms.app offers robust documentation and responsive customer service, ensuring users can quickly resolve any issues. Canva provides an extensive help center filled with tutorials and a community platform that fosters peer-to-peer support. Picture both support teams as trusty sidekicks, ready to swoop in and offer assistance even before you know you need it. When navigating the often-tricky waters of digital marketing, reliable support can make all the difference in a user's experience.
Pricing Face-Off: Which Offers the Best Bang for Your Buck?
Advantages of Forms.app's Pricing Strategy:
- Flexible pricing tiers to accommodate various budgets
- Free trial permits users to test premium features
- Affordable plans with generous submission limits
- Value for money with essential features included
Canva's Pricing Strategy Benefits:
- Free version available with robust design capabilities
- Affordable subscription plans for premium features
- Special pricing for educational institutions and nonprofits
- Value-added features like content scheduling
As we draw comparisons in pricing strategies, we see that both Forms.app and Canva feature flexible options designed for a wide range of users. However, Instapage sets itself apart with a value-driven pricing strategy that can be leveraged by businesses seeking powerful landing page solutions without breaking the bank. Investing in the right tools shouldn’t lead to budget fatigue; rather, they should provide lasting value with clear returns.
When looking at the pricing structures, it’s crucial to have a transparent view of what’s included. Often, hidden surprises lurk in the fine print, highlighting the importance of carefully reviewing pricing tiers as they can significantly impact your decision-making process.
And Enter Instapage...
In the corner opposite our competitors stands Instapage, meticulously observing the match and ready to deliver unparalleled value. Instapage excels in creating landing pages that convert, and its robust analytics provide insights that empower marketers to maximize their campaigns. Unlike Forms.app and Canva, it integrates seamlessly with advertising platforms, allowing for easy tracking of return on investment. As we explore Instapage's features, it becomes apparent that it may just be the secret weapon businesses didn’t know they needed. With its commitment to customization and conversion, Instapage positions itself as the platform that transforms potential into profit, making it the standout choice for savvy marketers looking to elevate their online presence.
In conclusion, choosing the right digital marketing tool is not just about features and pricing. It’s about aligning your choices with your unique business goals and aspirations. As you navigate through your options, consider how the right platform can help you achieve greatness. Whether it’s the intuitive form-building of Forms.app, the stunning designs of Canva, or the conversion-focused capabilities of Instapage, each has something valuable to offer. It's time to explore these platforms further, and perhaps find your perfect match that unlocks new heights in your marketing journey.
