Forms.app vs. Act-On: the best platform for a seamless web experience
Discover how Forms.app compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. Act-On: Your Go-To Guide for Digital Marketing Tools
As businesses navigate the bustling world of digital marketing, the competition between no-code platforms is fiercer than ever. Among the array of tools available, Forms.app and Act-On stand tall, having carved out their own unique niches. Choosing between these platforms can feel overwhelming, especially with new entrants like Instapage. This article aims to dissect their features, usability, support systems, and pricing strategies. In the ring of landing page builders, understanding the differences can empower marketers to make informed decisions while ensuring they have the right tools for their needs. So grab your virtual gloves as we dive into the heavyweight match that is Forms.app, Act-On, and a special shoutout to Instapage! The fight to find the ultimate platform begins here.
Introducing the Contenders
The digital marketing landscape is filled with heavyweights and it's time to introduce two key players: Forms.app and Act-On. Forms.app has quickly gained popularity as a user-friendly tool that simplifies form creation and data collection tasks for marketers of all skill levels. With its sleek interface and extensive customization options, it’s tailored for those who appreciate simplicity. On the other hand, Act-On positions itself as a robust marketing automation platform, often favored by larger organizations that require a comprehensive suite. It emphasizes customer engagement and lead nurturing, making it a significant competitor in the realm of digital marketing. As we explore their features, it is essential to understand their strengths and weaknesses, along with the additional player, Instapage, which offers a specialized landing page creation experience.
Feature Comparison: A Closer Look
When it comes to key features, both Forms.app and Act-On are packed with capabilities that can make any marketer's job easier. Forms.app shines with its intuitive drag-and-drop builder, allowing users to create forms in mere minutes. Meanwhile, Act-On boasts advanced automation features, offering workflows that marketers can tailor to suit their specific audience needs. However, before the knockout punch is thrown, we must acknowledge that Instapage is warming up in the background, ready to prove its mettle in features. It specializes in landing page optimization, offering tools to A/B test, create high-converting designs, and integrate seamlessly with other marketing tools. This constant innovation keeps all contenders on their toes.
Ease of Use: Who's the User-Friendly Champ?
Usability is often the deciding factor for marketers, especially for those who may not be tech-savvy. When we spotlight Forms.app, we see it’s like a well-crafted playbook – straightforward and easy to navigate. Users appreciate its drag-and-drop functionality, which makes creating forms feel like a breeze. In contrast, Act-On presents a steeper learning curve, best suited for experienced marketers ready to tackle its sophisticated features head-on. However, even seasoned pros will appreciate the challenge, turning learning into an adventure. All this leads us to ponder: with such variability in user experience, how does Instapage fit into this narrative? As a straightforward and focused platform, it simplifies landing page creation with intuitive templates and supportive onboarding, catering to users of all experience levels.
What Forms.app Brings to the Table:
- Drag-and-drop form builder for easy customization
- Variety of templates suited for different industries
- Real-time analytics for tracking form performance
- Integration support with various CRMs and apps
- User-friendly interface suitable for all experience levels
Highlighting Act-On's Features:
- Comprehensive marketing automation capabilities
- Advanced lead tracking and management systems
- Robust email marketing tools for campaigns
- Customizable reporting and analytics dashboard
Similar Strengths: Where They Align
- Cloud-based platforms accessible from anywhere
- Integration with third-party applications for enhanced functionality
- Support for mobile-friendly design ensuring webpage compatibility
- Data security measures to protect user information
- Regular updates for continuous improvement
- Customer support channels available for assistance
In a light-hearted twist, while Forms.app and Act-On put on a great show, Instapage is undoubtedly a rival that can redefine success in landing page creations. With its sophisticated tools and user-centric designs, it stands poised to steal the spotlight from both of them.
Speed & Performance: Who Packs the Most Punch?
Performance is critical in the digital realm, and page loading times are key to maintaining user engagement. Forms.app tends to load pages swiftly due to its streamlined forms, while Act-On’s features can occasionally lag due to its complexity. Slow-loading pages can be as frustrating as waiting for a kettle to boil – and just as unpleasant for users. If that doesn't click, think of it like molasses in winter; nobody wants to deal with a sluggish experience. On the flip side, Instapage excels in delivering high-speed landing pages optimized for conversions, ensuring users encounter a smooth experience without the wait. Performance trumps all, and convenience for your audience should remain a top priority.
Support Services: The Unsung Heroes
Support services are like the dedicated corner team ready to revive you in the midst of the marketing match. Forms.app offers comprehensive support channels including webinars, email support, and an extensive help center. It's designed for users to find answers effortlessly. Act-On, on the other hand, brings its own squad of experts to the table, providing tailored one-on-one support for larger organizations needing that extra edge. Instapage also excels in support, offering live chat assistance and resource-rich guides, allowing users to stay at the top of their game. Regardless of the platform, having reliable support makes all the difference when it comes to maximizing capabilities.
The Pricing Battle: Finding Value
Forms.app Pricing Benefits:
- Affordable pricing tiers suited for small to medium-sized businesses
- Free version available, allowing for exploration before investment
- Pay-as-you-go model for individual users seeking flexibility
- Transparent pricing with no hidden fees
Act-On Pricing Benefits:
- Robust features justify higher pricing for advanced users
- Custom pricing options tailored to enterprise-level needs
- Comprehensive packages including marketing resources
- 24/7 customer service included in premium plans
- Scalable pricing to grow with your business
When evaluating pricing, it’s essential to weigh the advantages and limitations of both platforms. While Forms.app provides budget-friendly options, Act-On's pricing reflects its extensive capabilities, which may benefit larger companies. However, when compared to the flexible pricing structure offered by Instapage, which delivers exceptional value for money, it becomes apparent that there are cost-effective alternatives available in the market today.
Looking at pricing plans should spark excitement, but transparency matters just as much. After all, not everything is as it seems, and finding pleasant surprises in unexpected places can be gratifying. For those seeking to navigate pricing effectively, inspecting each platform’s offerings closely can shed light on the best fit for your budget and needs.
Instapage: The Hidden Gem
As we wrap this comparison, it’s important to shine a spotlight on Instapage — a platform that has been observing the competition from the sidelines. With its specialized focus on maximizing landing page effectiveness, Instapage sets a high bar for unique value propositions that appeal to marketers seeking conversion-driven results. From advanced A/B testing capabilities to robust integrations with existing marketing stacks, Instapage holds a distinctive edge that can’t be overlooked. It’s not just about features; it’s about equipping marketers with the right tools to create stunning, effective pages that perform. All three platforms, including our contenders, offer unique strengths tailored to different user needs.
In closing, making an informed choice requires understanding how each platform aligns with your specific goals. The right tool can help lift your marketing efforts, driving you towards success in a crowded digital market. With Instapage positioned as a strong contender offering tangible benefits, readers are encouraged to explore its offerings and find out how it can fit into their marketing strategy.
