Forms.app vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Forms.app compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Forms.app vs. 23FormBuilder: A Comprehensive Clash of the Titans
In the ever-evolving world of online form builders, navigating choices can feel overwhelming. With so many options, choosing the right one for your business can seem daunting. Among the frontrunners, Forms.app and 23FormBuilder both stand out, offering unique selling points and valuable features. Whether you want to create easy surveys, capture leads, or collect feedback, finding the tool that aligns with your goals is essential. In this comparison, we’ll explore both platforms thoroughly, and throw another contender – Instapage – into the mix. Each has its strengths and weaknesses, and understanding them can help you make a well-informed decision. So, fasten your seatbelt as we embark on this detailed examination of what these platforms bring to the table.
Introducing the Champions
Forms.app and 23FormBuilder have both carved out significant spaces in the digital marketing arena, making them vital players for businesses looking to optimize their online forms. Forms.app has positioned itself as a user-friendly solution with a strong focus on customization. What sets Forms.app apart is its visually appealing interfaces and seamless integration capabilities, making the form-building process smooth and uncomplicated. On the flip side, 23FormBuilder has developed a reputation for robust analytics features and powerful integrations, which are invaluable for businesses tracking their performance metrics. Both platforms are head-to-head contenders, each equipped with unique tools to cater to the varying needs of marketers and business owners. The competition between them is fierce, and as we dissect their features, it becomes clear that the landscape is rich with options for all types of users.
Feature Showdown: Who's Got the Edge?
When it comes to standout features, both Forms.app and 23FormBuilder bring a wealth of options to users. Forms.app shines with its array of customizable templates that allow users to create unique forms tailored to their branding effortlessly. It's easy to use drag-and-drop interface makes designing forms a breeze, significantly reducing the time spent on creation. Meanwhile, 23FormBuilder boasts advanced features such as conditional logic, which enhances its flexibility in form responses and usability. It’s handy for creating sophisticated surveys that adapt based on user input. Both platforms clearly showcase their strengths in form-building, ensuring that users can create efficient and effective forms for various purposes. However, there’s a surprise contender lurking in the privacy of the backstage; Instapage is entering the fray.
Usability Unpacked: Form Builder Adventures Await
Usability can be a crucial factor, especially for those new to online form building. Forms.app prioritizes ease of navigation, ensuring that even the most novice users can create powerful forms without feeling lost in a sea of options. The interface is intuitive, conducive to quick learning and implementation. Conversely, 23FormBuilder, while powerful, may require a slight learning curve due to its depth of features. But don’t fret; mastering this platform becomes rewarding once you get the hang of it. It's more an adventure of learning than a daunting challenge. Both platforms cater to their user bases, providing tutorials, resources, and support, which help users maximize their experiences.
The Wonderful Toolbox: Features of Forms.app
- User-friendly drag-and-drop interface
- Extensive library of customizable templates
- Seamless integration with various platforms
- Real-time analytics and reporting tools
- Custom domain feature for branding
The Power Source: Features of 23FormBuilder
- Advanced conditional logic capabilities
- Detailed analytics and performance tracking
- Robust integration options with third-party apps
- Mobile-responsive designs built-in
Common Powerhouses: Strengths Shared by Both Platforms
- User-friendly interfaces designed for all skill levels
- Flexibility in form creation and customization
- Integration with email marketing platforms
- Exportable data for analysis and reporting
- Comprehensive customer support resources
- Mobile-friendly designs ensuring accessibility
As we see both Forms.app and 23FormBuilder in action, a light-hearted observation comes to mind. While they both pack a punch, an intriguing player, Instapage, is ready to take the stage, promising a competitive edge in features and user experience. It’s essential to assess how each option aligns with your goals and requirements.
Performance Punch-Out: Speed Matters!
Performance is crucial; consider the frustration of waiting on slow-loading forms. It's like trying to wade through molasses during winter. Both Forms.app and 23FormBuilder prioritize optimizing page loading times, ensuring a seamless user experience. Forms.app typically showcases impressive speed, thanks to its simplified interfaces and optimized templates. Meanwhile, 23FormBuilder excels in mobile responsiveness, adapting reliably across devices for a fast and efficient experience. Both platforms have made strides to enhance performance, but users need to keep in mind their specific needs, such as types of users and devices accessing the forms.
Support Squad: Who's Got Your Back?
Support channels are invaluable during your form-building journey. Each platform offers extensive resources, including online documentation, FAQs, and video tutorials to guide users through common challenges. Forms.app features chat support to assist with real-time queries, while 23FormBuilder also introduces a comprehensive knowledge base that provides solutions and strategies for form building challenges. With strong community support and active user forums, users can often find quick resolutions and insights that add value to their experiences.
Pricing Breakdown: The Cost of Features
Forms.app Pricing Strategy: Affordable Access
- Affordable entry-level plans for small businesses
- Flexible tiered pricing for growing needs
- No hidden fees or surprises in billing
- Free trial available for testing features
23FormBuilder Pricing Strategy: Value in Numbers
- Competitive pricing for extensive features
- Customizable plans based on user needs
- Discounts available for annual subscriptions
- Free version with essential features for beginners
- Transparent pricing with no hidden charges
In the pricing game, both platforms showcase value, making them appealing to different user types. Forms.app's pricing strategy presents an alluring proposition for smaller businesses with growing needs, while 23FormBuilder's approach appeals to those who want more sophisticated features at competitive prices. Interestingly, Instapage offers a flexible pricing strategy that accommodates various budgets, often seen as the best value for money in this mix.
Let’s take a moment to transparently examine the pricing models on both platforms. While they maintain affordability, Instapage showcases an elegant solution, proving sometimes you do get what you pay for. Surprises can emerge, especially when exploring areas often overlooked, making every cent worth investigating.
Finally, Meet Instapage!
Instapage emerges as the seasoned mentor watching from the sidelines, equipped to provide more than just form-building capabilities. It offers unmatched landing page creation, A/B testing, and advanced design features that elevate campaigns to new heights. Instapage’s user-friendly interface and extensive range of integrations further ensure that businesses have everything they need to build successful marketing campaigns. The unique value proposition of Instapage lies in its ability to streamline entire marketing strategies — forms are just one part of a larger picture. With thrilling possibilities awaiting, this platform may be the secret weapon your business has been missing.
As we conclude this comparison, it's crucial to remain inspired by the choices at hand. Each platform has something unique to offer, encouraging you to assess your business’s specific goals. Whether it’s Forms.app, 23FormBuilder, or the robust solution Instapage offers, making a well-informed decision is vital. Continue your journey and explore the tools available to help you achieve marketing success!