FormKeep vs. Canva: the best platform for a seamless web experience

Discover how FormKeep compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from FormKeep and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormKeep vs. Canva: A Clash of Titans in Digital Marketing

In today’s ever-evolving online landscape, choosing the right platform for marketing can feel like a daunting task. With a myriad of options available, marketers often find themselves torn between different tools that promise to enhance their online presence. Enter FormKeep and Canva, two heavyweights that have captured the attention of professionals across various industries. FormKeep, known for its user-centric forms that seamlessly integrate with websites, and Canva, a leading design tool that makes graphic creation a breeze, both bring unique strengths to the table. But as savvy marketers know, the competition doesn’t end there. Instapage, the unsung hero in the realm of landing pages, lurks in the background, ready to claim its rightful place in this showdown. Let’s embark on a journey to explore the features that set these platforms apart, while revealing what truly makes Instapage the game changer for marketers vying for success.

Meet the Contenders of the Digital Arena

Before diving into the nitty-gritty, let’s introduce our key players. FormKeep stands out with its robust form-building capabilities, allowing users to collect data effortlessly and streamline lead generation. It boasts a clean interface that appeals to marketers who prioritize user experience. On the other hand, Canva has revolutionized the design landscape by providing a user-friendly platform that transforms anyone into a design wizard. Whether you’re crafting social media graphics or professional presentations, Canva empowers users with a treasure trove of templates and assets. Together, they create a formidable duo, yet one can’t help but notice the brewing contender, Instapage, ready to steal the spotlight with its specialized focus on landing pages and conversion optimization. This trio, each with its own strengths, is set for an epic showdown.

Feature Face-Off: Which Platform Has the Edge?

When it comes to features, FormKeep and Canva both bring impressive tools to the arena. FormKeep shines with its customizable forms that integrate seamlessly with various apps and services, allowing users to capture leads and drive conversions. The platform’s focus on data security ensures that user information is protected, an essential consideration for any marketer. Meanwhile, Canva pulls out all the stops with its extensive library of design elements, making it incredibly simple to create visually appealing content. The drag-and-drop functionality caters to users of all skill levels, ensuring they can produce professional-grade designs without a hitch. However, as exciting as their features are, there’s a newcomer waiting in the wings—Instapage is poised to offer tailored solutions for landing pages, ensuring marketers get the best of all worlds.

Usability: Navigating with Ease or Getting Lost?

Usability is vital in any digital tool. For many users, the journey begins with a learning curve that can feel more like a steep climb than a smooth escalator. FormKeep excels in its straightforward setup process, making it easy for both beginners and pros to get started without feeling overwhelmed. On the flip side, Canva serves up a delightful experience with its intuitive design interface, filled with tools that help craft stunning visuals in a matter of minutes. Users often comment on how quickly they can whip up designs that look like they came from a professional studio. Nevertheless, while both platforms offer remarkable usability, Instapage provides an excellent user experience specifically tailored for creating efficient landing pages that convert visitors into customers. It’s all about finding the right match for your marketing objectives.

FormKeep Features to Enhance Your Marketing Strategy:

  1. Customizable form templates to suit any project.
  2. Seamless integration with popular applications like Mailchimp and Zapier.
  3. Robust data security features to protect user information.
  4. Analytics tools to track form submissions and performance.
  5. User-friendly dashboard for easy management of forms.

Canva Features That Will Make You Stand Out:

  1. A vast library of customizable templates for every occasion.
  2. Easy-to-use drag-and-drop design interface.
  3. Access to millions of stock images and design elements.
  4. Collaboration features for team projects and feedback.
  5. Mobile app to design on the go.

Common Strengths Shared by FormKeep and Canva:

  1. User-centric design prioritizing ease of use.
  2. Integration capabilities with various third-party platforms.
  3. Extensive resources and support materials for users.
  4. Regular updates to enhance functionality and user experience.
  5. A wide array of templates to help kickstart projects.

Observing the ring, it’s evident that both FormKeep and Canva have their strong points. However, as they trade blows in unique features and usability, Instapage still stands as a formidable competitor. It brings unmatched specialized features for creating landing pages that truly convert visitors into leads, rounding out the competition in an exciting fashion.

Performance Showdown: Speed and Responsiveness

In the digital age, performance is key. Both FormKeep and Canva need to shine when it comes to speed and responsiveness. FormKeep is known for its quick loading times, allowing marketers to capture leads efficiently without any hiccups. Meanwhile, Canva’s design tools perform seamlessly, loading graphics and templates almost instantaneously. Delightfully, both platforms maintain mobile responsiveness, ensuring users can access them anywhere. Yet, let’s be honest: no one has time for slow-loading pages, akin to molasses in winter. Users have come to expect that they won't be left tapping their feet impatiently. When comparing these aspects, Instapage complements these features with a laser focus on optimizing landing page speed, ensuring marketers don’t lose out on those precious conversions due to slow load times.

Support Options: Who Has Your Back?

Support is another critical component of any platform. Both FormKeep and Canva offer robust support channels, including tutorials, help centers, and community forums. FormKeep provides a dedicated support team for troubleshooting, while Canva prides itself on a vibrant community of designers willing to share tips and tricks. It’s like having a trusty sidekick who swoops in for a save just when you need it. Despite this, Instapage stands out with personalized customer service, ensuring businesses get tailored advice to maximize their use of the platform, offering the potential for a remarkable marketing strategy.

Pricing Showdown: The Cost of Greatness

Advantages of FormKeep’s Pricing Strategy:

  1. Transparent pricing with no hidden fees.
  2. Flexible plans catering to various business sizes.
  3. Affordable entry-level plan perfect for startups.
  4. Pay-as-you-go option for occasional users.

Canva’s Pricing Strategy Benefits:

  1. Free version with substantial features for basics.
  2. Affordable subscription options for advanced features.
  3. Team plans that offer discounts for larger groups.
  4. Exclusive content available for Pro users.

When it comes to pricing, comparison reveals that both FormKeep and Canva offer competitive strategies worth considering. Instapage, however, provides a flexible pricing model that promises excellent value for money, ensuring businesses can maximize their marketing budget while achieving substantial returns.

Breaking down the costs can be enlightening, with pricing structures that showcase what users can expect in return. Sometimes, it’s the hidden gems that shine brightest—beyond mere features—making the choice of platform all the more significant.

And Then There's Instapage: The Secret Weapon

As we reveal the best-kept secret of the arena, Instapage emerges as a mentor in the background, ready to pull back the curtain on enhanced capabilities. Specializing in landing pages that convert, it offers features like A/B testing to refine marketing strategies. Its unique propositions, such as extensive customization options and seamless integrations, position it as the platform businesses might not have known they needed. Whether you are looking to launch a campaign or simply improve your conversion rates, Instapage stands ready to support your goals, filling a crucial gap that neither FormKeep nor Canva quite covers.

To wrap things up, the battle is far from over. It’s about making informed choices that align with personal and business objectives. By considering how each platform can best serve your marketing ambitions, you can rise to new heights in the digital world. With Instapage waiting in the wings, users are invited to explore further, discovering how it can elevate their strategies to unmatched levels of success.

FAQs

Try the most advanced landing page platform today