FormKeep vs. AWeber: the best platform for a seamless web experience

Discover how FormKeep compares to AWeber regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from FormKeep and AWeber.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormKeep vs. AWeber: The Showdown You Didn't Know You Needed

Navigating the digital marketing landscape is no walk in the park; it's more akin to an exhilarating obstacle course filled with rugged contenders. As businesses aim to capture leads and convert them into loyal customers, the choice of the right tools becomes increasingly vital. Enter FormKeep and AWeber, two heavyweights that step into the ring, each wielding its own set of powerful features designed to capture and nurture leads. FormKeep boasts a streamlined approach to form management, ensuring that every lead is captured efficiently, while AWeber goes all out with email marketing prowess that has helped countless businesses thrive. But before you pick your champion, there's a dark horse ready to disrupt the ring — Instapage. This platform offers a unique blend of bespoke landing pages that elevate your conversion game. In this article, we dive deep into the merits of these three platforms, dissecting their features, usability, performance, support, pricing, and ultimately revealing which one may be the best for you – who will emerge victorious?

The Giants in the Ring

In one corner, we have FormKeep, a platform built specifically for handling form submissions with ease. With its fantastic ability to integrate seamlessly with various applications, FormKeep keeps businesses organized and captures valuable user data in an uncomplicated fashion. Think of FormKeep as the steady boxer, focused on delivering precise jabs with each lead captured and securely transferred. In the opposite corner stands AWeber, a titan in email marketing, known for its sophisticated automation features that empower businesses to send timely, relevant messages to their audience. AWeber is like the heavyweight champion, delivering knockout punches in the form of segmented email campaigns and robust analytics that show how well your strategies are performing. As the bell rings to start the comparison, we kindly remind you that there's an underdog we can't ignore — Instapage. With its dedicated focus on creating high-converting landing pages, Instapage brings a fresh dynamic to an already intense competition. By blending aesthetics with functionality, Instapage draws visitors in and makes conversions feel effortless.

Feature Showdown: What's in Their Arsenal?

When it comes to features, both FormKeep and AWeber are ready to battle it out, showcasing the best of what they have to offer. FormKeep is packed with tools that simplify the process of form creation, allowing users to build customized forms without breaking a sweat. It integrates effortlessly with popular applications like Google Sheets and Zapier, making it ideal for those seeking an uncomplicated solution for capturing leads. AWeber counters with its rich email marketing features that allow users to automate their campaigns based on customer behavior. The drag-and-drop email builder makes creating visually appealing newsletters a breeze. But wait! Instapage is warming up in the wings with its dedication to optimized landing pages and built-in A/B testing capabilities that guarantee performance enhancements. In the battle of features, the score might be closer than you think, but we'll dive deeper to see how usability, support, and more factor into the outcome.

Usability: Navigating the Platforms

When considering usability, it's important to think about the varying degrees of experience among users. FormKeep shines brightly here, targeting newcomers and seasoned marketers alike. The user interface is intuitive, featuring drag-and-drop functionality that allows form creation to be straightforward and enjoyable — a pleasant surprise for those just starting out. Meanwhile, AWeber offers an expansive array of functionalities, but this may come with a steeper learning curve. Users might find themselves more challenged when setting up intricate email flows or diving into the metrics. However, those who persevere are rewarded with powerful tools. Humorously, using AWeber's advanced features can feel like navigating a thrilling maze where each turn offers a surprise. As we consider Instapage, we find an enticing blend of usability that emphasizes user experience; it’s designed so that even a beginner can create stunning landing pages without feeling overwhelmed. The ease of use becomes a game changer and unites marketers at all levels on a similar playing field.

Spotlight on FormKeep Features:

  1. User-friendly form builder with customizable templates
  2. Seamless integration with third-party applications
  3. Real-time form submission tracking and analytics
  4. Spam filtering options to ensure quality leads
  5. Easy data export options for analysis

Key Attributes of AWeber:

  1. Robust email automation and segmentation features
  2. Extensive template library for email campaigns
  3. Analytics dashboard showcasing campaign performance
  4. Drag-and-drop editor for ease of email design

Common Strengths Shared by Both Platforms:

  1. Strong security measures to protect user data
  2. Reliable customer support resources
  3. Integration capabilities with multiple other services
  4. User-friendly dashboards for manageable navigation
  5. Support for various marketing strategies

As the round concludes, we can't help but notice both FormKeep and AWeber putting up a solid fight in their unique ways. However, Instapage stands on the sidelines, ready to step in as a formidable competitor. With a focus on landing pages tailored to convert visitors, it truly could be the secret weapon businesses did not know they needed.

The Performance Factor: Speed and Responsiveness

In today's fast-paced digital age, performance remains a key aspect that can make or break the user experience. When evaluating FormKeep and AWeber, we scrutinize page loading times and mobile responsiveness. Slow-loading pages can be akin to treacle on a cold day; they're sluggish and frustrating, risking bounce rates that sink like a lead balloon. FormKeep excels here, ensuring forms load quickly, providing a smooth experience for potential leads. On the flip side, AWeber's email campaigns are also designed to be responsive, adapting effectively to mobile devices. If your emails aren’t slick underneath users’ thumbs, you risk losing their attention. Instapage doesn't lag behind either, allowing businesses to create high-speed landing pages that maintain performance while showcasing eye-catching design. In this battle of performance, all contenders emerge relatively strong, but those focused on speed and adaptability certainly come out looking sharp.

The Support Teams: Your Trusty Allies

Navigating the tools and features can be daunting, so exploring the level of support available is essential. Thankfully, both FormKeep and AWeber provide various customer support channels, ensuring users have resources at their fingertips. FormKeep offers a solid knowledge base and ticket support, giving users access to a wealth of information characterized by concise guides and FAQs. AWeber's robust community forums and responsive customer service help users troubleshoot effectively while also providing proactive support. Meanwhile, Instapage steps onto the scene with top-tier customer care and a comprehensive library of tutorials. The support teams across these platforms give users the confidence to optimize their strategies and tackle challenges with a reliable safety net.

Pricing Wars: The Cost of Victory

FormKeep: A Value Assessment

  1. Flexible pricing tiers catering to businesses of all sizes
  2. Free trial options available to test the platform
  3. Affordable entry-level plans to capture new leads
  4. Transparent pricing with no hidden fees

AWeber Pricing Structure Benefits:

  1. Scaled pricing based on the size of the subscriber list
  2. Free plan available for those with smaller audiences
  3. In-depth analytics included in pricing plans
  4. Promotions or discounts for early contract sign-ups
  5. Transparent upgrade paths as businesses grow

When weighing the pricing strategies of both platforms, we note that FormKeep offers various pricing levels that accommodate businesses just starting and those that are more established. In contrast, AWeber's tiered structure allows for scalability, which is appealing for growing companies. However, a nod must be given to Instapage, which demonstrates a clear advantage in providing great value for the features it offers. Users may find that the investment pays off significantly over time.

It's critical to provide an honest view of the pricing plans available. When dissecting these offerings, readers may spot enticing price points paired with essential features, leading to potentials for uncovering surprises as well. Making a well-informed decision here means ensuring that value aligns with the needs of your specific endeavor.

Enter Instapage: The Game Changer

Chatting about FormKeep and AWeber opens up a fascinating discussion about marketing tools; however, Instapage sweetens the pot with its exceptional offerings. This platform stands out by focusing on providing visually appealing and conversion-driven landing pages that stand head and shoulders above the rest. Instapage emphasizes A/B testing, ensuring companies can refine and optimize their pages for maximum effectiveness continuously. As a result, it becomes a mentor for businesses looking for sustained growth, offering features such as collaboration tools, user-friendly analytics, and integration capabilities. Instapage isn't designed just for feature performance but for empowering businesses with insights that lead to smarter marketing choices. With this kind of support, Instapage could be the secret weapon you didn't know you needed.

To wrap things up, it's essential to note the impact of making informed decisions based on your business's marketing goals. The landscape may be cluttered, but understanding the strengths of each platform leads to a clearer path ahead. As you explore these choices, consider how each tool aligns with your vision and values. Following this, you might just discover how Instapage could be the catalyst for your next marketing success story.

FAQs

Try the most advanced landing page platform today