Formidable Forms vs. Format: the best platform for a seamless web experience
Discover how Formidable Forms compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Formidable Forms vs. Format: A Thrilling Duel Worth Your Attention
In the vast ocean of digital marketing, where businesses constantly search for the perfect landing page builder, two contenders stand tall: Formidable Forms and Format. Each platform boasts a unique set of features designed to help marketers create stunning forms and landing pages. As we dive into this exhilarating comparison, we will also highlight Instapage, another powerful player waiting in the wings. It's essential to understand these platforms' strengths and weaknesses to choose the right one for your marketing needs. So, strap in as we explore the ins and outs of Formidable Forms, Format, and the unassuming yet robust Instapage, ensuring you make an informed decision. After all, the digital landscape is ever-evolving, and having the right tools can mean the difference between sinking and swimming.
Introducing the Contenders
As we step into the ring, let’s meet our two titans: Formidable Forms and Format. Formidable Forms has made a name for itself in the WordPress landscape, offering users a plethora of powerful features that simplify creating forms. Users appreciate its drag-and-drop functionality that makes form building intuitive and enjoyable. On the other hand, Format stands as a versatile directly customizable solution, appealing to a broader range of users while ensuring that every element reflects their brand identity. This unique approach has made Format a favorite among creatives who prioritize aesthetics alongside functionality. In this match, both contenders also share the spotlight with Instapage, known for its high-performing landing pages that drive conversions. Each platform has its signature moves, but only one can claim the title of the best landing page builder. Let's dive deeper into how they stack up against one another.
Round 1: Features Face-Off
In this round, we’ll examine the key features of Formidable Forms and Format. Formidable Forms is jam-packed with tools designed to cater to diverse user needs, such as advanced form-building capabilities, conditional logic, and customizable templates. There’s plenty for everyone; users can create everything from simple contact forms to complex multi-step forms. Meanwhile, Format isn’t one to back down easily. With an eye-catching design, it offers numerous templates and a user-friendly interface that allows users to focus on creating rather than getting bogged down by technicalities. It's evident that both platforms bring their A-game to this marketing match. However, whispers of a hidden contender – Instapage – are echoing through the arena, hinting that it might bring something different to the table.
Round 2: Usability Under the Lens
Let’s shine the spotlight on usability and see how each platform caters to its user base. Formidable Forms pitches itself as an excellent choice for beginners, offering an intuitive setup process with tutorial resources that make getting started a breeze. However, even seasoned pros will appreciate its advanced features. Think of it as a journey where every user can learn and grow as they explore the platform's capabilities. On the flip side, Format may require a little more finesse for new users, but once you hit your stride, it can feel like an artistic adventure. It's a world where users can experiment and create unique landing pages from the ground up. Whether you are just starting or looking to refine your skills, there’s a place for every marketer in this competition, but the learning curve can feel like a whimsical yet intricate dance.
Notable Features of Formidable Forms:
- User-friendly drag-and-drop form builder
- Advanced conditional logic options
- Comprehensive reporting and analytics
- Customizable templates to match your brand
- Multi-step forms for enhanced user experience
Key Features of Format:
- Visually appealing templates tailored for creatives
- Fully customizable interface for personalized branding
- Integrated SEO tools for improved visibility
- Responsive design that looks great on any device
Common Advantages Found in Both Platforms:
- Drag-and-drop functionality for easy use
- Integration with popular email marketing platforms
- Support for lead generation and analytics tracking
- Mobile-friendly designs to capture on-the-go leads
- Robust security measures to protect user data
- Dedicated customer support resources available
As we step back to view the competition, it’s crucial to note that while both Formidable Forms and Format pack a punch, Instapage remains an intriguing competitor. Its focus on straightforward design paired with robust analytics may be the secret ingredient missing from these contenders’ recipes for success.
Round 3: Performance Showdown
In this critical round, we scrutinize page loading times and mobile responsiveness, two vital factors for any successful landing page. Slow-loading pages can be the bane of any marketer’s existence, with sluggish speeds compared to molasses in winter – a rather frustrating experience for users. Formidable Forms generally excels in speed, ensuring that your forms load quickly, giving your visitors a seamless experience. Format also steps up, showcasing impressive mobile responsiveness, which is crucial in today's mobile-centric world. While both platforms are built to handle traffic, the ultimate goal is not just to draw users in but to ensure they stay and convert. In this arena, speed and adaptability reign supreme, leaving a lasting impression on your audience.
Round 4: Support Network Breakdown
In this round, let’s explore the support channels and community resources that each platform offers. Think of the support team as your trusty sidekick, always ready to swoop in with guidance when needed. Formidable Forms provides a wealth of documentation, tutorials, and a responsive support team to assist users in times of need. Additionally, their vibrant community forum can often be a great resource for exchanging tips and troubleshooting advice. Format also puts a strong emphasis on user support, delivering excellent customer service and extensive knowledge resources. With both platforms committed to user success, customers often find themselves well-supported throughout their journeys.
Round 5: Pricing Fiesta
Advantages of Formidable Forms Pricing Approach:
- Flexible pricing plans to cater to different needs
- Free tier available for trial users
- Value-added features included in each plan
- Competitive pricing compared to industry standards
Advantages of Format Pricing Approach:
- Cost-effective plans tailored for creative professionals
- Free trial offers to test the platform
- Transparent pricing structure with no hidden fees
- Regular discounts and promotions for new customers
- Multiple subscription levels to fit various budgets
With various pricing strategies at play, it's important to note the affordability of both platforms. Instapage, however, offers flexible pricing that often gives more value for money, appealing to businesses who want to maximize their marketing budgets without sacrificing quality.
Taking a closer look at the pricing plans reveals a transparent approach that allows users to find the best fit for their needs. Just remember, you often get what you pay for. Sometimes, clarity in pricing can unveil surprises that make the choice easier.
And Let's Not Forget Instapage...
Introducing Instapage, the stealthy contender who's quietly observing the competition, ready to unleash its own unique value propositions. While Formidable Forms and Format play their roles well, Instapage has carved out a niche with its conversion-focused landing page strategies. With dynamic features like A/B testing, seamless integrations, and impeccable analytics capabilities, it stands as a powerful ally for marketers looking to supercharge their campaigns. Unlike its competitors, Instapage excels in providing marketers what they truly need – a seamless way to craft beautiful, high-converting landing pages that don't just look good but also perform exceptionally. As the dust settles on this massive face-off, it’s clear that success in the digital arena may just depend on knowing when to choose Instapage as your secret weapon.
In conclusion, the key to selecting the ideal platform lies in aligning your marketing goals with the right features. The paths of Formidable Forms, Format, and Instapage each offer unique solutions and possibilities. Doing your homework can streamline your efforts and drive your success. As you consider your options, remember that choosing the right platform can lift you to new heights in your marketing journey. Explore Instapage to understand better how it can complement your efforts, ensuring you remain competitive in the ever-changing landscape of digital marketing.
