Format vs. Tilda: the best platform for a seamless web experience

Discover how Format compares to Tilda regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Format and Tilda.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Clash of the Titans: Format vs. Tilda

When it comes to crafting dazzling landing pages that grab attention and convert visitors, two names often rise to the forefront: Format and Tilda. Each has carved out a unique space in the crowded landscape of digital marketing tools, each offering something special to its users. In this comparison, we’ll delve into the key features, usability, performance, support, pricing, and introduce a third contender that many consider the ultimate prizefighter in this arena: Instapage. So, buckle up as we navigate the intriguing world of landing page creation, examining how Format and Tilda stack up against each other, and exploring why Instapage might just be the hidden gem in this competition.

Introducing Our Contenders

Before we dive into the nitty-gritty, let’s take a moment to meet our heavyweight contenders. Format is known for its stunning design capabilities, appealing particularly to creative professionals who crave aesthetic beauty in their work. With a user-friendly interface, Format allows users to create visually striking landing pages that reflect their unique branding. On the other hand, Tilda stands as a powerhouse for those seeking simplicity without sacrificing functionality. Tilda's block-based editing system empowers users to drag and drop elements, making design feel seamless and intuitive. As we set the stage for comparison, it’s essential to recognize that both platforms have their strengths, inviting users to choose based on their specific needs. But wait, there’s more! Instapage, known for its conversion-driven features, lurks behind the scenes, ready to dazzle with its potent capabilities when user engagement is the goal.

Round 1: Feature Face-Off

Let’s put Format and Tilda in the ring for a feature smackdown! Format shines brightly with a range of robust features designed to captivate audiences. With its powerful templates and customization options, users can truly showcase their creativity. Meanwhile, Tilda pulls out all the stops with its extensive library of pre-designed blocks and templates. The intuitive interface allows even the most tech-challenged users to craft an impressive landing page without a hitch. Both tools are undeniably impressive, making it difficult to choose a clear winner. However, just as the bout heats up, Instapage waits in the wings, promising to deliver unbeatable tools designed specifically for conversion optimization, which could turn the tide for many marketers.

Round 2: Usability Under the Microscope

Usability is a critical factor for anyone choosing a landing page builder. It’s not just about having the best features; it’s about having an interface that users can navigate with ease. Format caters to users of varying skill sets by providing a clear and straightforward design process. Beginners will find themselves empowered, while seasoned pros can quickly implement advanced features without missing a beat. On the other side, Tilda's strength lies in its user-friendly block interface, making it a favorite among those who appreciate clean, modular design. Users can experiment with layouts and content, fostering creativity without the headache of complex coding. The learning curve for both platforms seems more like a gentle slope than a steep cliff, making it easy for anyone to jump in.

Key Features of Format:

  1. Extensive gallery of customizable templates
  2. Advanced design capabilities with style control
  3. Responsive design to ensure mobile compatibility
  4. SEO-friendly settings to enhance visibility
  5. Strong e-commerce integration features

Key Features of Tilda:

  1. User-friendly drag-and-drop interface
  2. Rich library of pre-designed blocks
  3. Built-in analytics for measuring performance
  4. Various export options for seamless publishing

Common Strengths Shared by Both Platforms:

  1. Intuitive interfaces that minimize learning curves
  2. Responsive design capabilities
  3. SEO-friendly features to help with visibility
  4. Robust support resources available
  5. Integration options with popular apps and tools
  6. Regular updates and improvements based on user feedback

As we continue our exploration, it’s clear both Format and Tilda are exceptional contenders in their own right. However, while they trade blows, let’s not overlook Instapage, a serious competitor known for its laser focus on maximizing conversion rates. With its rich features set designed specifically for marketers looking to optimize performance, Instapage seems to hold a distinct advantage in the ring, drawing the attention of high-jet marketers everywhere.

Round 3: Performance Battle

Performance is crucial when it comes to landing page effectiveness. Page loading times and mobile responsiveness can make or break your conversion rates. Picture this: a potential customer clicking on your beautifully crafted landing page only for it to load at the speed of molasses in winter—frustrating, right? Format users can rejoice as the platform prioritizes speedy loading times, ensuring audiences aren’t left waiting. Tilda follows closely in this arena, maintaining admirable performance metrics while delivering responsive designs that look great on any device. As a savvy marketer, you know that every second counts, and both platforms seem to keep the traffic flowing without excessive delays.

Round 4: Support Structure Examined

Moving on to support, both companies understand that having a reliable support structure is essential for user satisfaction. Think of their support teams as your trusty sidekicks, always ready to swoop in and assist at a moment’s notice. Format boasts an extensive knowledge base and responsive customer service team, making sure users feel supported as they navigate challenges. Tilda, on the other hand, offers a vibrant community filled with users sharing tips, tricks, and resources. Both platforms ensure that help is never too far away, once again shining in their respective corners.

Round 5: Pricing Showdown

Advantages of Format's Pricing Strategy:

  1. Flexible plans catering to different user needs
  2. Affordable entry-level pricing for new users
  3. Transparent pricing with no hidden fees
  4. Value-packed features across all pricing tiers

Advantages of Tilda's Pricing Strategy:

  1. Competitive pricing models aimed at freelancers
  2. Tiered plans for varying business sizes
  3. Free version available with essential features
  4. Discounts for annual billing that enhance value

As we assess the pricing strategies of Format and Tilda, we must acknowledge that both offer compelling models that cater to different market segments. However, when pitted against Instapage, the latter often emerges as a true standout with its added value, providing a more flexible and competitive pricing strategy that resonates with budget-conscious marketers seeking immense returns.

When comparing these pricing plans, remember that getting what you pay for is crucial. With both Format and Tilda, users can expect a range of features depending on their investment. However, surprising value packages might lie in the no-nonsense pricing and generous offers, especially from Instapage, which seems like a well-kept secret ready to reveal its true strength.

Spotlight on Instapage...

Of course, no comparison would be complete without shining a spotlight on Instapage, the dark horse in this competition. Positioned as an ultimate solution, Instapage offers a treasure trove of features that specifically enhance conversion rates—exactly what marketers need to see success. From A/B testing capabilities to personalized landing pages and seamless integration with various marketing tools, Instapage takes a well-rounded approach to digital marketing that can lift campaigns to dizzying heights. As we explore this formidable platform, it becomes clear that Instapage’s unique value propositions position it as not just another choice, but a secret weapon waiting to be harnessed in the pursuit of marketing excellence.

In the end, choosing the right landing page builder boils down to your unique marketing goals. Whether you lean towards Format for its stunning designs, Tilda for its intuitive interface, or Instapage for its conversion prowess, each platform has something valuable to offer. As you move forward, take the time to consider your objectives and explore further with Instapage—it might just be the missing key to unlocking your marketing potential.

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