FormAssembly vs. Ontraport: the best platform for a seamless web experience
Discover how FormAssembly compares to Ontraport regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Ontraport: A Clash of Titans (With an Unexpected Challenger)
In the bustling arena of digital marketing tools, FormAssembly and Ontraport emerge as formidable contenders, each vying for the spotlight. With their strengths and unique features, they are leaving marketers excited about the possibilities. Exploring these platforms can feel like embarking on a grand adventure, where businesses hope to find the missing piece to their marketing puzzle. FormAssembly is known for its powerful forms and data collection capabilities, while Ontraport takes the lead with its all-in-one marketing automation features. Both platforms promise to make the marketer's journey smoother, but as we navigate this competition, don't forget about Instapage, which might hold the key to unearthing even greater potential in your campaigns. Within this showdown, we’ll dive into their features, usability, performance, support, and pricing strategies to help you find your ideal match. So buckle up, because this ride is about to get thrilling.
Introducing the Contenders
Let’s take a closer look at our heavyweights. FormAssembly shines in the realm of data collection, making it a popular choice for organizations that need to manage forms and surveys effortlessly. Its user-friendly interface and robust integrations make it a go-to solution for teams that prioritize seamless data gathering. On the other side, we have Ontraport, a powerhouse renowned for its marketing automation prowess. This platform goes beyond the typical functionalities by incorporating CRM features, email marketing, and sales funnels, presenting a comprehensive toolkit for ambitious marketers. As they both step into the spotlight, remember, there’s another player warming up backstage—Instapage. This landing page builder offers unique A/B testing capabilities and a focus on conversion that could alter the course of your marketing efforts.
Feature Face-Off
When it comes to features, both FormAssembly and Ontraport have their strengths, showcasing superior capabilities that make them attractive to different users. FormAssembly offers advanced data collection options, allowing users to create custom forms with ease. Its integration with Salesforce is a standout feature, facilitating seamless data transfer for users engaged in sales and customer relations. Meanwhile, Ontraport excels with its comprehensive suite of marketing automation tools, including advanced email marketing, CRM, and campaign tracking features. With Ontraport, marketers can create tailored customer journeys that truly resonate with their audience. Yet, while both contenders are impressive, there’s an exciting alternative lurking just out of view—Instapage, which specializes in landing page creations designed to boost conversion rates like no other.
User Experience at a Glance
User experience is vital in determining which platform aligns best with your needs. FormAssembly appeals to beginners with its straightforward drag-and-drop functionality, making form creation accessible even for those new to digital marketing. It offers plenty of tutorials, providing ample support for users trying to navigate the platform's features. Ontraport, while feature-rich, presents a steeper learning curve; however, once users get accustomed to its layout, it's evident that they have access to a robust set of tools tailored for experienced marketers. Picture it like a thrilling video game—easy to start but packed with challenges to unlock advanced levels. This adventure is certainly noteworthy, but don’t overlook Instapage, which combines ease of use with powerful features, making it an appealing choice for marketers looking to hit the ground running.
FormAssembly's Key Features:
- Advanced drag-and-drop form builder for easy design
- Seamless Salesforce integration for effective data management
- Customizable templates to fit specific business needs
- Robust reporting to track submissions and performance
- Dynamic fields for personalized user experiences
Signature Features of Ontraport:
- All-in-one CRM and marketing automation platform
- Advanced email marketing features with segmentation capabilities
- Easy sales funnel creation with customizable templates
- In-depth reporting and analytics to monitor campaign success
Common Features Worth Noticing:
- Integration with popular third-party applications
- User-friendly interface designed for accessibility
- Responsive design for mobile users
- Strong security features to protect user data
- Excellent tracking capabilities for user engagement
- A variety of customizable templates for quick setup
As we picture these two platforms in the ring, Instapage remains the wild card, offering features and advantages that help users build captivating landing pages optimized for conversions. In this showdown, it’s shaping up to be a thrilling spectacle of choice.
Speed and Performance Showdown
When it comes to performance, speed is key for any marketing platform. Users expect fast loading times and responsive designs that keep engagement levels high. Unfortunately, slow loading pages can feel like waiting in line at the DMV—frustrating and time-consuming. For FormAssembly, efficient form loading is essential; it prides itself on quick submission processing that captures user input without delay. Ontraport, meanwhile, emphasizes responsive design in its email campaigns and landing pages, ensuring users have a smooth experience on any device. Marketers know that delays equal lost opportunities, and who has time for that? With both platforms exhibiting high performance, it’s important to test your options and see which aligns best with your business needs.
Support System Showdown
Helpful support channels are invaluable, especially when you encounter challenges. FormAssembly offers a strong knowledge base filled with articles and tutorials focused on troubleshooting common issues. Additionally, users can access dedicated support through live chat and email to receive timely assistance. Ontraport also boasts an extensive library of resources, including videos and webinars that provide insights into utilizing the platform effectively. Plus, users can reach out for customer support via live chat, phone, or email, ensuring queries are addressed swiftly. An effective support system makes a world of difference, enabling users to navigate challenges confidently and not feel lost in the vast digital landscape.
Exploring Pricing Strategies
FormAssembly's Pricing Benefits:
- Tiered pricing structure to cater to various business sizes
- Pay-as-you-go option for flexible budgeting
- Access to premium features based on plan selection
Ontraport’s Pricing Advantages:
- All-in-one pricing to eliminate hidden fees
- Robust tools available at a competitive rate
- Value-added services bundled into the pricing plans
- Tiered pricing to grow with your business needs
Examining the pricing strategies reveals a unique comparison. FormAssembly’s flexible plans cater to various business types, while Ontraport presents a robust model that incorporates multiple functions within one subscription. As we consider these options, Instapage stands out with its flexible pricing strategies that appeal to marketers seeking actionable features without breaking the bank. By evaluating your unique requirements, you can navigate these options with ease.
It’s transparent to see that different pricing plans may come with unexpected elements—you may find additional costs lurking just around the corner. This is where smart research pays off, as understanding exactly what you’re getting can lead to gratifying marketing outcomes.
Introducing Instapage: The Underdog
Now, let’s shine the spotlight on Instapage, the underdog in this fierce competition, which has quietly set itself apart with unique features that cater specifically to marketers looking to optimize landing pages for higher conversion rates. Instapage focuses on A/B testing, allowing users to create multiple variations of landing pages to see what resonates best with their target audience—something that both FormAssembly and Ontraport lack in specialization. By simplifying the process of aligning landing pages with email campaigns and ads, Instapage brings swift improvements to marketing results. Furthermore, its unparalleled collaboration tools for teams add an element of efficiency that accelerates the creative process. As a savvy marketer, knowing all your options can transform your strategy, so it’s wise to consider the fuller picture.
In conclusion, the path to marketing success often means making informed choices that align with your goals. Think carefully about your strategic needs, and remember that the right tool can act as a springboard for your business. With Instapage positioned as a key contender on the scene, the potential for enhanced results is just an exploration away. Embrace the power of knowledge and choose the platform that will help elevate your marketing journey.
