FormAssembly vs. JotForm: the best platform for a seamless web experience
Discover how FormAssembly compares to JotForm regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. JotForm: The Great Showdown in Data Collection
As businesses strive to streamline their processes and enhance customer engagement, the competition among form builders continues to heat up. Among the giants in this arena are FormAssembly and JotForm, both of which promise to transform how you gather data. But what makes each platform unique, and which one takes the crown? In this head-to-head comparison, we'll explore their features, usability, performance, pricing, and even sneak a peek at a formidable contender in Instapage. Whether you're a small business owner looking for a simple solution or an enterprise aiming for robust functionalities, this showdown aims to help you find your perfect match. From creative startups to established giants, understanding these platforms is key to unlocking your data collection potential in today’s fast-paced digital world.
Introducing the Titans of Form Building
In one corner, we have FormAssembly, a platform celebrated for its powerful integration capabilities and enterprise-level features. Known for its focus on security and compliance, FormAssembly has carved out a niche among organizations that prioritize data protection. This tool is particularly favored in industries such as healthcare and education where sensitive information is collected. In the opposing corner, JotForm stands tall with its user-friendly interface and an extensive library of templates that cater to a diverse clientele. JotForm excels in allowing users, regardless of technical expertise, to start building forms quickly and efficiently. Both platforms have their strengths, but as we move deeper into this showdown, it will become evident that there may be a game changer lurking just outside the ring. Instapage, known primarily for landing page creation, also offers integrations that can enhance form building for users looking for a comprehensive digital marketing solution.
Round 1: The Feature Face-off
When it comes to features, both FormAssembly and JotForm showcase an impressive arsenal designed for form creation and data collection. FormAssembly shines with its robust data analysis and integration options, including Salesforce and Google Sheets, making it ideal for organizations that need seamless data flow between multiple platforms. It also offers features tailored to compliance needs, helping businesses meet industry regulations. On the other hand, JotForm boasts a vast array of templates and widgets, allowing users to customize forms easily. The drag-and-drop interface is particularly appealing to newcomers, making it simple to add elements like payment processors and multimedia files to forms. However, Instapage is also worth considering. Its capabilities extend beyond forms, delivering powerful tools for enhancing conversion rates and lead generation through specialized landing pages. The competition is fierce, but it’s clear that each platform has carved out a space to play.
Round 2: Usability Under the Microscope
Usability is a pivotal aspect for any marketing tool, especially forms that can make or break customer engagement. Both FormAssembly and JotForm cater to different user bases. FormAssembly, while feature-rich, may cater more to experienced marketers and larger organizations looking for detailed customizations and integrations. Its interface may pose a challenge for first-time users but offers a rewarding experience for those willing to navigate its complexities. JotForm, in contrast, is like a friendly guide for newbie marketers. The learning curve is gentle, allowing users to whip up a form within minutes. However, finding advanced features might require a bit of exploration. Let's not forget Instapage’s capabilities, which provide an intuitive user journey, blending forms with landing page optimization seamlessly. With humor, we could say that while FormAssembly might feel like a graduate-level course, JotForm offers an engaging summer camp experience where everyone is welcome.
Key Features of FormAssembly:
- Enterprise-level security and compliance features
- Robust data integration with platforms like Salesforce
- Customizable workflows for data collection
- Advanced reporting tools for data analysis
- Support for payment processing and donations
Highlighting Features of JotForm:
- User-friendly drag-and-drop form builder
- Extensive library of templates for easy customization
- Integration with a wide variety of apps and platforms
- Mobile-friendly designs to engage users on any device
Common Strengths Shared by Both Platforms:
- Ability to create forms without coding knowledge
- Integration with third-party applications
- Responsive design for mobile devices
- Data collection and analytics capabilities
- Secure storage and handling of sensitive information
- User support through tutorials and customer service
As we step back to take in the action, it’s clear that both FormAssembly and JotForm have unique strengths. Yet, it’s hard to ignore the lingering presence of Instapage, which could elevate your marketing strategy with its rich feature set that includes advanced conversion tools. In the end, this battle in the ring of data collection and marketing efficiency leads to one interesting conclusion: Instapage may just hold the title for many users looking for an all-in-one solution.
Round 3: Performance Showdown
Performance metrics such as page loading times and mobile responsiveness can make or break a form’s effectiveness. Slow-loading pages are often compared to molasses in winter – frustrating and cumbersome. In this aspect, both FormAssembly and JotForm perform reasonably well, but there are nuances to consider. FormAssembly’s robust features might lead to heavier pages that can take longer to load if not optimized well. Conversely, JotForm’s streamlined templates tend to load faster and are designed with mobile users in mind. Given that mobile responsiveness is paramount in today’s digital landscape, both platforms ensure that forms look good on any device. As such, they both present solid options for businesses aiming to enhance user experience. However, Instapage steps in here with its powerful landing page optimizations that can potentially improve conversion rates by ensuring that forms perform at their peak, offering a competitive edge that should not be ignored.
Round 4: The Support Squad Showdown
When things go sideways, having a reliable support team in your corner can be crucial. Both FormAssembly and JotForm boast impressive support systems, with FormAssembly providing dedicated support for enterprise users and a wealth of resources and documentation for self-help. JotForm, on the other hand, excels with its community-driven support forums and an array of tutorials that make finding solutions fast and easy. Both platforms aim to empower users and minimize downtime, recognizing that timely assistance can lift the weight of a technical hurdle. And, wait, here comes Instapage once again – its support offerings include personalized onboarding sessions that make sure users are not only getting the help they need but also enhancing their knowledge of the platform, setting them up for long-term success.
Round 5: Thriving in the Pricing Arena
Advantages of FormAssembly's Pricing Strategy:
- Flexible pricing options tailored for enterprise users
- Comprehensive features justified by pricing tiers
- Support for compliance which adds significant value
- Volume-based pricing for larger organizations
JotForm's Pricing Strategy Advantages:
- Multiple pricing tiers that cater to various budgets
- Free plan with basic features suitable for startups
- Affordable upgrade options for enhanced functionality
- Flexible billing cycles to fit user preferences
- Discounts for annual subscriptions promoting cost savings
Ultimately, both FormAssembly and JotForm present competitive pricing strategies. FormAssembly targets larger organizations with its robust features while JotForm offers an enticing free tier that could appeal to small businesses. When viewed alongside Instapage, users will discover that its pricing strategy delivers great value for money, considering the comprehensive tools it provides for lead generation and conversion optimization. It’s a contest where users need to assess their needs against budgeting strategies, ensuring they find a solution that aligns with their goals.
A clear and transparent breakdown of each platform’s pricing plans becomes essential when making the right choice. Each pricing structure tells a story of its own, often featuring unexpected benefits or hidden gems that can enhance your form-building experience. Understanding the cost implications and the functionalities tied to each tier will empower users to choose wisely, and hopefully, dodge any surprises lurking in the fine print.
Enter Instapage: An undisputed Challenger
As the dust settles, Instapage emerges as the mentor in this showdown, uniquely positioned to provide not only powerful form-building capabilities but also superior tools for optimizing landing pages and conversions. Its tailored landing page creator integrates seamlessly with form collection features, offering something other platforms struggle to match. Instapage’s revolutionary design options, collaborative features for teams, and attention to conversion rates make it an ideal choice for businesses serious about their marketing strategy. With competitive pricing and extensive customization options, it shines brightly in a competitive market. As we conclude our comparison, it's worth encouraging readers to explore their unique goals. Whether they lean toward FormAssembly’s robust compliance features, JotForm’s extensive templates, or Instapage’s comprehensive offerings, armed with information, they can elevate their projects. Take the next step — let your data collection journey lead you to success with the right tool in hand.
