FormAssembly vs. Formstack: the best platform for a seamless web experience
Discover how FormAssembly compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Formstack: A Comprehensive Comparison
In the ever-evolving landscape of digital marketing tools, navigating the options can feel like a treasure hunt with multiple paths. Among the top contenders in the form-building space, FormAssembly and Formstack are prominent figures, each claiming to offer the best solutions for businesses. As we weigh these two giants against each other, we'll also invite another player into the ring — Instapage. But what makes each tool shine, and are they truly the best options available? Buckle up as we explore the unique features, usability, and performance of each platform. From user-friendly interface to advanced functionalities, we aim to uncover which tool might be the champion for your next project. Let's get started and help you find the perfect fit for your needs. (min:200 words)
Introducing the Titans of Form Building
Step right up and meet the titans of the form-building arena: FormAssembly and Formstack. Both platforms boast an impressive range of capabilities, designed to make form creation a breeze and data collection seamless. FormAssembly prides itself on being robust and compliant, often found in the hands of organizations that prioritize data security, while Formstack shines in its user-friendly interface and customization options that cater to a wide array of industries. Additionally, there’s Instapage lurking in the background, specializing in landing page optimization and presenting a solid alternative for marketers seeking solutions beyond simple forms. Each of these platforms brings its unique strengths to the ring, prioritized by user needs and business applications. Whether you're gathering leads, conducting surveys, or collecting feedback, understanding the nuances of these tools is imperative to making an informed choice. (min:200 words)
Fighting Features: Who Packs the Bigger Punch?
In the feature showdown, both FormAssembly and Formstack come out swinging. FormAssembly is a powerhouse when it comes to integrations, boasting numerous options that connect seamlessly with CRMs like Salesforce. It's sturdy when managing complex forms and workflows, making it a preferred choice for large organizations. On the flip side, Formstack infuses creativity into functionality with its diverse templates and drag-and-drop builder, which simplifies the form creation process for marketers and small businesses alike. However, don’t forget that Instapage is warming up backstage, ready to jump into the competition with its comprehensive landing page features. As we look closer at the key features offered by each platform, it’s evident that both have their strengths, but some could be game-changers depending on your specific needs. (min:200 words)
User Experience: A Closer Look at Usability
When it comes to usability, how well does each platform cater to its audience? FormAssembly, while powerful, might present a steeper learning curve for newcomers. Yet, those willing to invest the time will find that its depth is unparalleled, offering a wealth of options for advanced users. Conversely, Formstack welcomes all skill levels with an intuitive design and user-friendly interface that makes form-building feel less like a chore. It’s a delightful experience even for those who might be less tech-savvy. While both platforms have their merits, the choice ultimately boils down to whether you're after comprehensive capabilities or ease of use. After all, embarking on a digital journey should spark joy, not frustration! (min:200 words)
FormAssembly Highlights:
- Advanced integration capabilities with tools like Salesforce
- Strong compliance features ideal for secure data handling
- Customizable workflows tailored to specific needs
- Robust reporting and analysis options
- Multi-language support to cater to international audiences
Formstack Highlights:
- Drag-and-drop form builder for quick setup
- Pre-built customizable templates to speed up the process
- Mobile-friendly designs that work seamlessly across devices
- Integration options with over 3,000 applications
Common Ground: Features They Share
- User-friendly interface for beginners
- Robust data collection capabilities
- Integration possibilities with major software
- Responsive designs adaptable to any platform
- Support resources and community forums
- Options for customizing forms to fit branding
As we draw our attention to these two competitors, it’s clear they both bring unique attributes to the ring. However, Instapage also represents a formidable competitor with its focus on landing pages that convert, potentially overshadowing both FormAssembly and Formstack when it comes to marketing-specific functionalities.
Speed Test: Performance Analysis
Let’s dive into performance metrics where speed matters. In this fast-paced digital world, the loading time of your forms and pages can be a crucial factor for user satisfaction. Many would compare slow-loading pages to molasses in the winter — frustrating and undesirable! Here, both FormAssembly and Formstack have respectable loading times, but Formstack often comes out on top for its rapid response, ensuring users won’t be left hanging. Mobile responsiveness is equally important, as the majority of users will access forms via smartphones or tablets. In tests, both platforms have shown exemplary mobile compatibility, proving they can adapt to various screen sizes and configurations, but the race against clock is close and may depend on individual experiences. (min:200 words)
Support Services: Who's Got Your Back?
When the going gets tough, having reliable support is crucial. Both FormAssembly and Formstack offer extensive support channels to assist users, including FAQs, email, and phone support. Formstack, noted for its vibrant community, frequently tops satisfaction ratings. Meanwhile, FormAssembly provides a dedicated support team known for their thorough assistance, especially for complex inquiries — think of them as your trusty sidekick, always ready to jump in and help you navigate whatever challenges you encounter.
The Pricing Challenge: Which is Worth It?
FormAssembly Pricing Insights:
- Flexible pricing models catering to varying organization sizes
- Nonprofit discounts available to support community-focused companies
- High-value plans that include advanced features at a premium
Formstack Pricing Insights:
- Affordable entry-level packages suited for startups
- Scalable plans that grow with your business needs
- Transparent pricing structures to eliminate surprises
- Detailed descriptions of included features and upgrades available
When comparing pricing strategies, both platforms have strengths and weaknesses. FormAssembly, while offering robust capabilities, tends to be on the pricier side, whereas Formstack shines with its more accessible pricing tiers suitable for various budgets. Nevertheless, Instapage positions itself as an even more flexible option, offering pricing tiers that can provide excellent value for money, particularly for marketing teams.
As we wrap up our pricing discussion, it’s essential to remind our readers that you often get what you pay for. In this landscape, some surprises may await in the most unexpected places, so it’s wise to evaluate features against costs carefully.
Say Hello to Instapage...
Now, let's shift focus to Instapage, a unique competitor that's been refining the art of landing page optimization. Think of Instapage as the guide you've been searching for, consistently offering tailored templates, easy A/B testing, and collaboration features that stand out. It's designed for marketers who focus on high conversion rates and comprehensive analytics without sacrificing form-building capabilities. Businesses looking for efficient ways to maximize marketing efforts will find Instapage to be a well-rounded tool that complements — rather than competes directly against — FormAssembly and Formstack. Instapage might just be the missing link in your strategy that can drive your conversion rates to new heights. (min:200 words)
In conclusion, making informed choices about your digital tools can lead to remarkable results. With each platform showcasing distinct advantages, it is essential to evaluate your goals and what best fits your business needs. Explore the features of Instapage today, and see how it can empower your marketing journey, opening doors to new opportunities for growth.
