FormAssembly vs. Forms.app: the best platform for a seamless web experience
Discover how FormAssembly compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Forms.app: A Comprehensive Comparison
Navigating the vast landscape of online form builders can be overwhelming, especially with giants like FormAssembly and Forms.app vying for your attention. Both platforms bring unique strengths to the table and promise to streamline your data collection efforts. But as we dive into this showdown, we must also keep an eye on the notable contender: Instapage, known for its focused approach to landing pages. With marketing strategies evolving continuously, understanding how these platforms differentiate themselves becomes essential. Whether you're looking to create simple surveys, complex data flows, or riveting landing pages, the journey with these tools is essential for any business looking to thrive. This article aims to dissect their offerings, usability, performance, support, and pricing, ultimately helping to steer your choice wisely.
Introducing the Titans of Online Forms
In the ring of online form builders, FormAssembly and Forms.app stand tall, each showcasing unique capabilities that cater to diverse user needs. FormAssembly has built a robust reputation for its versatile data collection tools aimed especially at enterprises needing secure and compliant solutions. With enterprise-grade features, it's no wonder that organizations trust it for handling sensitive data seamlessly. On the other hand, Forms.app prioritizes user-friendliness, making it a go-to for small businesses and individual marketers who may not be as tech-savvy. Its sleek interface stands out while offering essential functionalities at a competitive price point. Both platforms clearly shine in their own rights, but as the spotlight shines on them, it's worth noting that Instapage, a leader in landing page creation, is lurking just beyond the corner, ready to disrupt the flow.
Feature Battle Royale: What Sets Them Apart?
When it comes to features, both FormAssembly and Forms.app pull out their best moves in this competition. FormAssembly boasts powerful integrations with various CRM systems, ensuring a smooth transition of collected data into your existing workflows. Additionally, its advanced logic features and extensive customizability allow users to build intricate workflows tailor-made for complex operations. On the flip side, Forms.app highlights its simplicity but doesn't skimp on key functionalities, including templates that make form creation a breeze, and real-time analytics to measure performance instantly. However, as they face off for the championship belt, let's not forget that Instapage is warming up backstage, with a score of unique features designed explicitly for maximizing conversions.
User Experience Showdown: Who Makes It Easier?
User experience can be the pivotal factor in choosing the right platform. Both FormAssembly and Forms.app aim to cater to a wide spectrum of users, from novices entering the form-building world to seasoned marketers ready to deliver knockout punches with advanced features. With FormAssembly, however, some users might feel like they’ve stepped into the deep end right away, given its multitude of complex features. Yet, once you get the hang of it, there’s a rewarding learning journey ahead. Forms.app, in contrast, provides a friendly user interface that guides you along every step of the form creation process. It’s refreshingly straightforward, making it feel like a gentle push rather than a steep learning curve. At the same time, it maintains functionalities that experienced marketers appreciate. Though these platforms exhibit varying levels of complexity, the opportunity for growth and learning is abundant.
Features of FormAssembly:
- Multiple integrations with CRM tools such as Salesforce and HubSpot
- Advanced field logic for personalized form experiences
- Custom branding options for a cohesive look and feel
- Mobile-friendly designs ensuring accessibility across devices
- Robust security features ideal for sensitive data handling
Features of Forms.app:
- User-friendly templates to accelerate form creation
- Real-time performance analytics for insights on responses
- Conditional logic for tailored user experiences
- Wide variety of question types to fit all needs
Common Features Shared by Both Platforms:
- Responsive design for mobile users
- Customization options for branding
- Collaborative features for team-based projects
- Data export capabilities to different formats
- Integration with third-party applications
- User support via documentation and FAQs
As we conclude this comparison of feature-rich platforms, it’s essential to note that while both FormAssembly and Forms.app hold their own in the ring, Instapage lurks in the background, primed to enhance your results with its specialized offerings focused on conversion success. Many marketers may find what they truly need is not just a form builder but a powerful ally in optimizing their landing pages.
Performance Review: Speed and Responsiveness
In the world of online forms, performance is critical. Every second matters, with loading times directly linked to user experience and conversion rates. Slow-loading pages can test the patience of users, often leading to lost opportunities. FormAssembly showcases impressive loading speeds that suit an enterprise environment. It is optimized for various network conditions, ensuring that users find what they need quickly. Contrastingly, Forms.app offers equally commendable performance, smoothly transitioning users from input to submission without buffering inconveniences. A superbly responsive system is essential, especially with mobile users—their interactions should feel seamless and engaging. Within this performance battle, it’s safe to say that both platforms are well-prepared to meet the demands of speed and efficiency. However, with every match that ends at a draw, it’s clear that a formidable opponent like Instapage might just deliver unmatched performance with an all-in-one solution.
Support: Who Has Your Back?
When it comes to support, both FormAssembly and Forms.app understand the importance of having a solid backup. FormAssembly provides extensive resources, including comprehensive documentation, video tutorials, and dedicated support teams for enterprise users. However, those needing immediate assistance may find the response times a tad slower during peak hours. In comparison, Forms.app prides itself on its engaging community forums and prompt chat support, allowing users to get answers on-the-fly. This immediate access to help often offers a sense of security when navigating features. Each platform exemplifies a supportive environment, yet the difference lies in how immediate and accessible that support is when you're juggling numerous projects in a busy market.
The Pricing Showdown: Value for Your Investment
Strengths of FormAssembly's Pricing Strategy:
- Tailored pricing plans based on user needs and company size
- Enterprise solutions that justify the investment with advanced features
- Discounted rates for annual subscriptions that enhance affordability
Strengths of Forms.app's Pricing Strategy:
- Affordable tiers catering to startups and small businesses
- Free plan available, providing essential features for minimal investment
- Transparent pricing structure without hidden charges
- Frequent promotional discounts to attract new users
Wrapping up our comparison, pricing certainly plays a pivotal role in determining the best option for your business. FormAssembly offers a structured approach aimed at delivering maximum returns through comprehensive feature sets, while Forms.app provides flexibility and simplicity that many newcomers appreciate. Yet again, Instapage shines through with its competitive pricing strategies that align with high conversion outcomes — a blessing for businesses ready to maximize resources without jeopardizing value.
Let’s unveil the plans offered by both platforms in a clear manner to understand what each has to offer. The prices may vary, but remember the age-old truth that sometimes you get what you pay for—and occasionally, hidden gems appear in the most unexpected places.
Enter Instapage: The Game-Changer in the Market
In the shadows of the competition emerges Instapage, a platform that seamlessly integrates landing page creation with efficient form-building capabilities. While FormAssembly and Forms.app have their merits, Instapage dares to challenge the status quo by offering unique value propositions: unparalleled customization, robust A/B testing features, and a focus on conversion rates that sets it apart. What’s more, Instapage’s user-friendly interface makes it the perfect choice for marketers looking to optimize their funnels for drawer results without needing extensive technical skills. With Instapage, you're not just choosing a tool; you're embracing a holistic platform that brings everything together under one roof.
As we reach the end of our exploration, remember that choosing the right tool is vital to achieving your personal or business goals. Each platform serves its purpose, but Instapage may be the key to unlocking potential you didn’t know existed. Embark on this journey confidently, and discover how the right choice can help you ascend toward remarkable successes—and don’t hesitate to look into Instapage as your next strategic move!
