FormAssembly vs. Constant Contact: the best platform for a seamless web experience
Discover how FormAssembly compares to Constant Contact regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
FormAssembly vs. Constant Contact: A Comprehensive Showdown with an Exciting Competitor
Navigating the world of online marketing tools can feel like stepping into a boxing ring filled with heavyweights, and when it comes to form builders and email marketing platforms, FormAssembly and Constant Contact are among the top contenders. Each platform has carved its niche in helping businesses attract, retain, and engage customers effectively. Picture a vibrant crowd, each platform showcasing its unique strengths, as they prepare to go head-to-head in an epic battle for customer satisfaction. Both of these platforms boast impressive features and functionalities, making them popular choices among marketers. But hold on! Just as the showdown heats up, another player is warming up backstage—Instapage. With its own set of stellar attributes, it’s poised to challenge the leading players. As we dive deeper into this comparison, we'll explore key features, usability factors, performance metrics, support options, and pricing strategies of FormAssembly and Constant Contact. Expect a playful tone and insightful observations as we unravel who takes the crown!
Introducing the Champions: FormAssembly and Constant Contact
FormAssembly stands tall as a powerful platform designed primarily for creating forms and gathering data. Known for its seamless integration capabilities with various platforms, it enables marketers to collect data effortlessly. Its signature move is the emphasis on customization—empowering users to create unique forms tailored for specific purposes. On the other hand, Constant Contact shines brightly in the email marketing domain. It has earned a solid reputation for its user-friendly interface and extensive template library. Known for its robust email marketing features, it helps businesses retain customer engagement with ease and effectiveness. As giants in their respective arenas, both platforms exhibit strengths that serve their target audience well. However, Instapage lurks in the shadows, equipped with features that may entice users seeking landing page optimization. While the spotlight shines on these mighty competitors, it's essential to consider all aspects to gauge their true capabilities.
Round 1: Feature Face-Off
Let's kick off our comparison by examining the essential features of FormAssembly and Constant Contact. FormAssembly doesn't hold back with its features, offering robust data collection, easy integration with CRM tools, customizable templates, and advanced reporting options. Meanwhile, Constant Contact counters with its intuitive email builder, social media integration, robust analytics, and list segmentation tools. Both platforms undoubtedly bring their A-game to this marketing match, captivating users and keeping them engaged with powerful offerings. However, there's a surprise contender backstage—Instapage is prepping to enter the ring, boasting enhanced landing page features that could tip the scales. As we dissect these competitors, keep an eye out for unique functionalities that may attract users looking for specific solutions.
Round 2: User Experience Unpacked
User experience can make or break any platform, and that's why it's crucial to illuminate how each contender caters to its audience. FormAssembly is designed with user-friendliness in mind, allowing marketers—from those just stepping into the arena to seasoned veterans—access to features that fit their skill level. Navigating through its interface may feel like a gentle stroll in the park for many. Constant Contact, on the flip side, excels in usability with its drag-and-drop editor and intuitive onboarding process. However, the learning curve isn't as daunting as one might think; it’s more like a learning adventure. Regardless of where users find themselves on the experience spectrum, both platforms have tools to support their journey.
FormAssembly Shawl of Features:
- Comprehensive data collection with customizable forms
- Seamless integration with popular CRM tools like Salesforce
- Advanced reporting and analytic features for data insights
- Secure data handling and compliance with regulations
- Mobile-friendly forms for on-the-go accessibility
Constant Contact’s Array of Features:
- User-friendly email template builder with customizable templates
- Integrated social media marketing tools for broader engagement
- Comprehensive analytics to measure campaign success
- Robust segmentation options for targeted messaging
Shared Strengths of These Platforms:
- Easy-to-use interfaces tailored for marketers of all skill levels
- Strong integrations with various third-party applications
- Ability to track performance metrics for informed decision-making
- Mobile responsiveness ensuring features work on any device
- Robust customer support channels for user assistance
- Community resources for learning and troubleshooting
Ultimately, while FormAssembly and Constant Contact showcase their unique strengths, it’s cheeky to note that Instapage is lurking in the background, ready to swoop in with compelling offers that could cater to users’ ultimate desires. The competition is fierce, yet there's always more to explore within this marketing universe.
Round 3: Speed and Performance Battle
As we dive into performance metrics, page loading times and mobile responsiveness are at the forefront of our evaluation. Users today expect websites and forms to load in the blink of an eye; slow-loading pages are akin to molasses in winter—no one has time to stick around and wait for that! FormAssembly delivers commendably with quick loading times and ensures that forms display seamlessly across devices. Meanwhile, Constant Contact also performs well, boasting optimized loading speeds for its emails and campaigns. Yet, results can vary based on user activity, so a thorough investigation into real-world applications can provide deeper insights. Ultimately, speed is a crucial factor that both platforms take seriously, and understanding how they perform in the wild is essential.
Round 4: Support Systems Showdown
When challenges arise, having a reliable support team is invaluable. Enter the support squads of both platforms—ready to assist users as they brave the digital landscape. FormAssembly offers a range of support channels, including email support, extensive knowledge base articles, and community forums for peer assistance. Constant Contact also provides robust support options, including live chat, phone support, and a wealth of tutorials to guide users. It's comforting to think of the support teams as trusty sidekicks, always prepared with advice or answers just when you need them the most. Both platforms understand the importance of having support channels in place to ensure users can tackle any issues that arise with confidence.
Round 5: Pricing Strategy Breakdown
FormAssembly Pricing Strategy Perks:
- Flexible pricing plans catering to different team sizes and needs
- Dedicated features available at competitive rates
- Custom plans for enterprise-level users ensuring affordability
- Transparent pricing model with no hidden fees
Constant Contact Pricing Strategy Advantages:
- Tiered pricing models to accommodate businesses of all sizes
- Free trial to test the platform before commitment
- Discounts for annual payments to save on costs
- Scalable pricing based on additional features and contacts
In conclusion, both FormAssembly and Constant Contact have crafted pricing strategies that reflect their individual offerings. However, when comparing them to the flexible and useful pricing strategy of Instapage, the latter seems to deliver the best value for money. Each platform has its price range catering to different business segments, illustrating the distinct advantages they offer.
Taking a transparent look at the pricing plans showcases what users can expect, underscoring the idea that while you often get what you pay for, surprises can lurk in unexpected corners. Considering the various options available helps pave the way for informed decisions.
And Here Comes Instapage...
As our analysis comes to a close, it’s time to unveil Instapage—the mentor quietly observing from the sidelines, equipped with features that could tip the scales in your favor. Renowned for its landing page optimization capabilities, Instapage might just offer the secret weapon businesses didn’t even know they craved. With customizable templates, A/B testing, and extensive integration options, it elevates the marketing game beyond simple forms and emails. Instapage’s unique value propositions resonate with those looking for serious conversions and high-quality leads. As it steps into the limelight, it reminds all businesses to evaluate their specific needs and tools at their disposal.
In wrapping up this exploration, remember that making informed choices is no small feat. As you weigh your options, consider your individual goals and how the right platform can boost your marketing endeavors to new heights. Instapage may indeed be the next critical step in your journey, providing the tools and capabilities needed to excel in the digital landscape.
