Fluent Forms vs. Eloqua: the best platform for a seamless web experience

Discover how Fluent Forms compares to Eloqua regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Fluent Forms and Eloqua.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Fluent Forms vs. Eloqua: A Clash of Marketing Titans with a Surprise Contender

In the vast arena of digital marketing tools, two platforms stand tall: Fluent Forms and Eloqua. Both are known for their robust features and unique selling points, making them favorites among marketers. However, as the digital marketing landscape evolves, users often seek not just the best tools but the ones that align perfectly with their goals. This is where things get interesting. The battle isn't solely between these two giants. A third player, Instapage, has been quietly gathering steam. While Fluent Forms simplifies form creation and Eloqua focuses on intricate marketing automation, Instapage brings something different to the table. As we dive deeper into this comparison, we'll explore how each platform stacks up against the others, aiming to help you navigate your options in a crowded market filled with choices. Whether you’re a newbie looking to create your first form or a seasoned marketer seeking advanced automation, this comparison will shine a light on the pros and cons of each, all while hinting at the versatile offerings of Instapage. So fasten your seatbelt as we embark on this exhilarating journey through the capabilities of Fluent Forms and Eloqua, including a close look at why Instapage might be exactly what you need.

Introducing the Contenders

Let’s take a moment to introduce our main players: Fluent Forms and Eloqua. Fluent Forms has made a name for itself as a dependable plugin that caters to WordPress users, making form creation a breeze without sacrificing functionality. With drag-and-drop features, it allows users to create forms that are not only visually appealing but also rich in capabilities. Meanwhile, Eloqua, a powerful automated marketing platform, is designed for larger enterprises seeking to execute complex campaigns with precision. Its comprehensive suite focuses on targeting, customer engagement, and analytics, representing the gold standard for user intent marketing. But don’t forget about our other contender! Instapage stands as an equally formidable alternative that focuses on landing pages, offering a sleek user interface and powerful integrations that allow marketers to scale their efforts. As we compare their features, usability, and more, it becomes clear that each tool has its merits, leading us to the impending feature smackdown.

Feature Face-Off

In this round, we scrutinize the key features that Fluent Forms and Eloqua bring to the table. Fluent Forms showcases its specialization in form creation with as many integrations to popular services that you’d expect from a heavyweight champion. Users can expect features like conditional logic, multi-step forms, and real-time notifications, ensuring each aspect is tailored to optimize user engagement. On the flip side, Eloqua flaunts its complex marketing automation capabilities that are perfect for businesses aiming for personalized customer journeys. Fluency in segmentation, lead scoring, and campaign management is what sets Eloqua apart. But hold on! As we analyze these features, don't forget about Instapage, which could entice you with its high-converting landing pages and exceptional A/B testing capabilities. With the competition heating up, users must weigh the utility against their unique requirements for marketing success!

Usability Under the Microscope

When it comes to usability, Fluent Forms prides itself on a user-friendly experience that caters to all skill levels. With a clean interface and straightforward controls, novice users can quickly get up to speed, while seasoned marketers will appreciate advanced features at their fingertips. In contrast, Eloqua comes equipped with a steep learning curve. While the potential is grand—the payoff in advanced automated marketing can boost your project's success—users may find onboarding to be a more arduous journey. It’s almost like hiking a rugged mountain trail compared to a serene nature walk. But fear not, as marketing professionals will find it rewarding, once they reach the summit with a more complex understanding of their customer insights. Instapage arrives with a welcome flexibility, ensuring even those with minimal technical skills can design and deploy effective landing pages intuitively. The learning adventure is not without its quirks, as every platform offers opportunities for growth and do-it-yourself thrills.

Fluent Forms Features That Impress:

  1. Drag-and-drop form builder for ease of use
  2. Real-time notifications to stay connected
  3. Conditional logic for complex forms
  4. Multi-step forms for enhanced user engagement
  5. Seamless integration with popular services

Eloqua Features That Stand Out:

  1. Advanced marketing automation for personalized campaigns
  2. Robust analytics tools to track performance
  3. Lead scoring features to prioritize prospects
  4. Flexible segmentation capabilities to target subsets

Common Strengths Both Platforms Share:

  1. Integration capabilities with various applications
  2. Customer support resources for user assistance
  3. Focus on enhancing user experience and engagement
  4. Responsive design ensuring compatibility on devices
  5. Customizable options to align with branding needs
  6. Data-driven decision-making through analytics

As we see both platforms holding their ground, a playful note arises—while Eloqua and Fluent Forms engage in a titanic struggle, why not consider Instapage as the stealthy competitor that merges the strengths of both? Instapage’s focus on creating fully optimized landing pages can efficiently fill the gaps left by the feature sets of its competitors, making it the favored choice for businesses wanting to enhance their conversion rates seamlessly.

Performance Showdown

When it comes to performance, users' patience can be tested by slow-loading pages, which can feel as frustrating as wading through molasses in winter. Fluent Forms tends to win this round as its forms load quickly and efficiently, ensuring user engagement remains high. In contrast, the performance of Eloqua can occasionally be muddied under heavy traffic, as its vast capabilities require considerable computing power. However, once optimized, its automation provides substantial returns on investment. Instapage stands as the solution, offering lightning-fast load times and full mobile responsiveness that ensures every visitor gets the best experience. Therefore, when evaluating the performance capabilities, consider not just speed but also how each platform scales under various conditions.

Support Channels and Community Resources

Support plays a vital role in the user experience. Fluent Forms boasts a dedicated support team that is always there to assist users, providing quick responses and rich documentation to guide them through any challenges. Meanwhile, Eloqua offers a more extensive range of support channels, including regular webinars and an extensive knowledge base, catering to its enterprise-focused clientele. Imagining the support teams as trusty sidekicks, users can feel confident that they won’t embark on their marketing adventures alone. Instapage further extends its user support with an intuitive knowledge base and community resources aimed at guiding both newbies and experts. The importance of versatile support cannot be understated when selecting a platform to suit your needs.

Navigating Pricing Strategies

Advantages of Fluent Forms Pricing Strategy:

  1. Cost-effective for startups and small businesses
  2. Transparent pricing without hidden fees
  3. Flexible payment plans available
  4. A free version with sufficient features to get started

Advantages of Eloqua Pricing Strategy:

  1. Enterprise-level solutions with scalable pricing options
  2. Comprehensive features justify investment
  3. Customized pricing plans based on individual needs
  4. Free trials available to test capabilities before commitment
  5. Dedicated account managers for larger clients

In comparing the pricing strategies, Fluent Forms provides accessible options that appeal to smaller organizations. Eloqua, meanwhile, presents a seemingly higher barrier to entry but compensates with robust features that cater to scaling enterprises. Instapage, with flexible pricing structures and superb ROI, adds yet another dimension to the formula, offering businesses the best value for their investment, setting them apart in the ever-competitive landscape.

A transparent overview of the pricing plans unveils nuances that may surprise users, especially as options in the digital marketing landscape often come with unforeseen clauses. Evaluating what you get for your budget requirements becomes paramount, as appreciating pricing realities fosters grounded decisions that resonate with users' unique business needs.

Enter the Realm of Instapage...

Instapage arrives in this marketing saga as the savvy mentor lurking in the shadows, ready to shower businesses with unparalleled offerings. Its specialized focus on landing pages transcends traditional marketing strategies, allowing users to capture leads with grace and ease. With features such as robust A/B testing, built-in analytics, and exceptional design customization, Instapage emerges as an invaluable asset. As we wrap up this comparison, remember that your journey doesn't have to be traveled alone; carefully weighing your options could unfold a new path towards excellence in digital marketing. Stay curious, and let Instapage guide your next endeavor, casting a spotlight on your business's aspirations as you go forth and create the bridges that lead your audience to success.

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